Technology Trends Social Media, a copy of the presentation delivered by Alistair Leathwood, Managing Director, Freshminds Research from the CIM East of England Summer Marketing Conference held on 9 June 2011 at ARU, Chelmsford
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Technology Trends Social Media June 2011
1. The Future of Social Media Research
Alistair Leathwood, MD– FreshMinds Research
7th April 2011
2. Looking for Mr Right – a love story
Moral – there’s a lot of info out there
3. Who are we?
Research + Social Media
Twice named MRS Social business consulting
agency of the year
4. Ask the audience
Who uses facebook?
Who’s written a review?
Who’s read a review?
Who’s ordered anything online?
Who tweets?
Who’s posted a question on Quora?
Who has a refinery on their FarmVille?
Is it everyone?
16. Its complicated
Benchmarking / Level of support Syndicated /
Customer service
coverage required Custom data sets
Language
Services Spidering capability Pricing
coverage
Usability of Reporting
Flexibility Speed of analysis
dashboard capabilities
Need to real-time Research Data extraction
Workflow
data objectives capabilities
Power ed by
17. So how is it playing out?
Listening Engagement
18. Rollercoaster
Our journey with social media research has been a bit of
a rollercoaster
19. But now … We generate genuine insight:
quickly, cheaply and build advocacy