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The Network Always Wins Ludo Van den Kerckhove 
September 2014
More than 1000 US CEOs claim that 
“Technology will transform their business the most over the next five years” 
PWC,2014
According to more than 1000 worldwide CEO and CIOs 
“Organisations are unprepared to tackle the next wave of technology trends” 
IBM,2014
… but big opportunities for 
networks and entrepreneurship
VIDEO ____________________ CD-rom koffie 
Technology a threat?
Technology a blessing?
VIDEO ____________________ Ipad in the kitchen
Survival and extinction 
Digital Darwinism
The Rise of Wearable Technology
1 year later
We all live 
In a world 
called
This happens in every industry 
Newspapers
This happens in every industry 
Telecom
This happens in every industry 
Taxi
Uber Rival revs up competition
This happens in every industry 
Insurance
Google car insurance comparison
This happens in every industry, luckily not yours?
TWO SOLUTIONS TWO ICONIC VIEWS OF THE EARTH
COMPANIES NEED TO BECOME NETWORKS
Walt Disney The MagicBand
And the people in this fluidity?
A new generation
• Procedures and rules 
• Jobdescription 
Hiërarchy 
Effort based 
• Limited communication 
Collaboration (goal) 
Negotiating roles (value) 
• Social network 
• Result based 
Total transparancy
THE FLIP 
•Embrace digital 
•Nurture Networks 
•Empower 
•Disruption
The Network Always Wins Ludo Van den Kerckhove Ludo.vandenkerckhove@a-cross.com +32 475 83 03 11

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