Social media marketing/Seo expert and digital marketing
Storify for charities
1. The joys of Storify
Kirsty Marrins
@LondonKirsty
2. What is Storify?
A curation tool
Storify helps makes sense of what
people post on social media.
Sometimes social media can be
really noisy. Storify lets you tell the
whole story, using various
elements, in a way that makes
sense to your supporters.
3. It helps tell a story by pulling in elements from the web.
4. How are charities using it?
1. Q&As
Examples include: #AskANurse
by Marie Curie Cymru and a
series of Q&As by NSPCC with
the hashtag #TalkToNSPCC.
By Storifying Q&As you help
people make sense of the
questions that were asked and
the answers given. Remember,
an answer may take more
than one tweet so Storify lets
people see the entire
conversation in its logical
sequence.
5. How are charities using it?
2. Events
Storifying events
presents a wonderful
opportunity to bring to
life the event for people
who weren’t there or to
create a lasting digital
memory for those who
were.
If you have corporate
sponsors, it can even
serve as a visual report.
6. How are charities using it?
3. Campaigns
Successful campaigns are integrated and
run across various channels and
platforms. Storify offers you a wonderful
opportunity to bring together all the
elements of your campaign in one place.
#MumsRock – a Mother’s Day campaign
by Child’s i Foundation was beautifully
shown in all its glory through Storify.
7. How are charities using it?
4. To show their personality
Everyone knows that people
follow people, not brands so why
not show your fun
side? Leukaemia & Lymphoma
Research Storified their Bleinheim
Palace Triathlon campaign all
through the voice of the
#BlenheimDuck.
Wateraid’s Community and Events
team took to the streets dressed
as toilets on World Toilet Day and
Storified their experience.
8. How are charities using it?
5. Tell stories
Charities need to
be transparent
and Storify can
offer a unique
opportunity to
walk your
supporters
through a rebrand
or take them on a
new journey –
which couldn’t be
conveyed in a
news story on
your website.
9. But … they’re missing a trick
They’re not newsworthy
Think about what you
could do to ride on
news (where
appropriate). You need
not have an opinion,
but rather curate the
voices and opinions of
others.