CIRCO Breakout Products that Flow

3. CIRCO: PRODUCTS THAT FLOW
Moderator: Siem Haffmans | Partners for Innovation

4. CIRCO powers the development of the Circular Economy,
driven by Design.
Companies work together with designers on developing applicable circular
business products, sharing knowledge, experience and inspiration with
their network.
• Circular Business Design Track
• Circular Design Class
• Community
More info: www.circonl.nl

5. Partners for Innovation is a leading consultancy for sustainable innovation
With our clients we achieve profitable solutions for a biobased and circular economy.
Projects and references:
▪ CIRCO creating business through circular design
▪ KIDV - Helpdesk and monitoring of sustainable packaging sector plans
(FNLI/CBL, GroentenFruit Huis, NVZ/NCV, Thuiswinkel.org)
▪ Cup2Paper – LCA study: sustainable coffee cup
▪ RWS – Feasibility study: hardcups for festivals
▪ DAF Trucks – Ecodesign training
▪ Vanderlande – Circular Economy pilot projects
▪ Netwerk Duurzaam Verpakken (i.s.m. NVC en RVO)
More info: www.partnersforinnovation.com

6. 13:30 – 14:30 Products that Flow
14:30 – 15.00 Break
15:00 – 16:00 Design for Sustainability: Past & Future

7. PRODUCTS THAT FLOW
Siem Haffmans | Partners for Innovation
Jeroen Verbrugge | FLEX design
Discussion | Circular Soap Packaging

8. PRODUCTS THAT FLOW is an unusual book
about common things that surround us every
day. Fast-moving consumer goods, such as
food, packaging, disposables, fashion, cheap
gifts and gadgets.
How can we deal with this huge amount of
products in a more sustainable way?
This book offers a wide range of practical examples
and points different ways to managing the flows
that currently often are out of control.
‘Products that Flow’ is a source of inspiration for
designers, business developers, marketeers and
policy makers.

11. The Doughut Economics model (Kate Raworth) The Buterfly model (source Ellen MacArthur Foundation).

41. CASE: SEEPJE PACKAGING
Jeroen Verbruggen | Flex Design

42. 42
WE CREATE IMPACT
Sustainable packaging design for a new fluid soap: seepje

43. 43
WE CREATE IMPACT
We are strategists, designers, smart designers, engineers and prototypers

44. WE CREATE IMPACT
We design products, smart products and packagings

45. ‘To see the chances of a
Circular Economy, your look
must be broader than the
core business’

46. 46
AN EXAMPLE OF OUR INTENTIONS
eSOS emergency sanitation for UNESCO-IHE

49. 49

52. SEEPJE VS UNILEVER

54. Eliminating the classic pierced
grip through the bottle, 10%
material is saved in relation
to its content.

58. SEEPJE 3
58

60. Next to rational choices also
‘emotional’ choices were made to
make the bottle more efficient than
‘styled’ bottles. The rectangular shape
offers an additional 10-20%
improvement in logistic performance.

63. PALLETISATION

67. FLEX/design played an active role in
100% separation of label and bottle
and finding a suitable ‘source’ for
HDPE. First in GB, later in the
Netherlands with QCP.

68. 68

71. WE CREATE IMPACT
Sustainable packaging design for a new fluid soap: seepje
RELIABLE FLOW OF
RECYCLED POLYETHYLENE
FROM THE UK
71
EXTRACT OF THE PEEL OF THE SAPINDUS MUKUROSSI FRUIT FROM NEPAL AS MAIN INGREDIENT
THE LABELS CONSIST OF
SUGAR CANE WASTES
BOTTLES FROM RECYCLED PLASTIC MILK BOTTLES
EASILY REMOVABLE TO
HELP THE CONSUMER TO
SEPARATE WASTE.

72. With the right innovation designer
can inspire, influence and
ultimately change people’s
behavior.

73. Thank you!
www.flex.nl
design@flex.nl
+31 (0) 15 275 6666
Elektronicaweg 22
2628 XG Delft
The Netherlands

74. DISCUSSION
Siem Haffmans | Partners for Innovation
Jeroen Verbruggen | Flex Design
What is the best Circular Packaging Strategy for Soap?

75. What is the best Circular Packaging Strategy for Soap?
Workshop/discussion
1. Discuss with your neighbour and choose 1
of the 5 circular design strategies.
2. How can you integrate this design strategy
into a profitable circular business model?

81. WRAP UP
Moderator | Organisation