DRIVE | behavioural lenses how to design for behaviour change

In my continued efforts to bring the most value to the entrepreneurs, operators, and marketers of the world, today on my 44th birthday, I’m releasing a deck that the team and I have worked on extensively over a couple of months. We did it to inspire and, more importantly, to create the tactics and details around how you, your organization, your startup, or your Fortune 500 company can push the envelope to create more content than you ever thought possible. In a volume-centric creative world, it’s about creating more context for the audience you’re trying to reach and more context on the platforms that you’re distributing on. I hope you find this new deck massively valuable, and I’m extremely proud that it’s free. Please enjoy and share this with entrepreneurs, executives, and your friends – I genuinely believe this deck will help so many.

How To Make 64 Pieces Of Content In A Day

Gary Vaynerchuk

Planning Hype - Engineering hype before a product launch

If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum. As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience. Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.

From Design Thinking to Design Doing

Intuit Inc.

28 Pitching Essentials

Michael Parker

Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members thanks @emma_hines and @E_for_M 50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town. The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/

50 planners to watch in 2014 - The Planning Salon

You can now download the presentation directly from Slideshare. Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations. The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.

From design thinking to design doing

1508 A/S

Digital Strategy Toolbox

Workshop on How to Think Strategically. We teach brand leaders to think strategically. We show them how to ask the right questions before seeing solutions, how to map out a range of decision trees that intersect and connect by imagining how events will play out. We take them through the 7 elements of good strategy: vision, opportunity, focus, speed, early win, leverage and gateway. We look at strategy from a competitive position, consumer connectivity, core strength and situational

IDEO workshop for Techstars

Tom Hulme

A Hunter's Guide To BS-Free Insights

Tom Morton

Strategic Thinking Workshop

Beloved Brands Inc.

I happen to love podcasts and it seems like the I’m not alone, 20% of Americans are now listening to podcasts at least once a month, that’s a lot of hours directly attached to your target audience’s brain. According to the Washington Post, there were over 1 billion podcast downloads this past year and monthly podcast listeners have reached 75 million per month. Podcasts allow individual and traditional broadcasters alike to reach younger, and more varied audiences. “People under the age of 30 don’t own radios,” noted WNYC’s CEO and president Laura Walker. What’s great about podcasts is there are no rules, you can target a niche as specific as you like, the listening habits are so varied and what you determine as ROI is all up to you. If done correctly it’s a forum to consistently share your expertise, build your credibility in a very intimate medium. When you have a direct relationship with your listener you can do really interesting things to build your brand. There’s nothing more intimate than being allowed to whisper in someones ear on a regular basis

Good Guide to a Great Podcast

Seth Price

Struggling to navigate disruption? Here's how trends can help you. Trend analysis has been increasingly winning a space in current business strategy as a methodology to provide qualitative insights that help identify new horizons and changing values. Trend analysis helps adapt to fast-changing times and reinforce a leadership position in the market by guiding innovation from vision to downstream. Adding trend knowledge to any business toolkit gives strategic advantage to your proposition and promotes disruptive innovation. Trend foresight helps us discover emerging consumer behaviours and needs, spot qualitative growth opportunities, create vision landscapes on a determined subject, define critical emerging drivers shaping the future of industry and enrich decision-making from a qualitative and intuitive perspective.

Trends for strategic foresight - Cristina Ferraz

Cristina Ferraz

[This presentation evolves the ideas contained in this article: https://uxdesign.cc/applying-designops-to-product-teams-3defc468a03] DesignOps and ProductOps have emerged as new key disciplines that have a major impact on how service and product organisations deliver experiences to their customers. As with every new discipline, both Design and product Ops are still fluid and in many cases, their remit and roles are blurred. It is indeed important to understand how these two functions can collaborate and enable design thinking, lean startup, and agile to be implemented in the best possible way to maximise efficiencies and business results. By looking at the product lifecycle, this presentation highlights the skills and domains owned by DesignOps and ProductOps, identifying opportunities for an effective collaboration that benefits the design and product teams and impacts both the users and the business.

DesignOps and ProductOps: why do we need them?

Patrizia Bertini

After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York. Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning. 'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do. Enjoy reading.

A Planner's Playbook - Everything I learned about planning at Miami Ad School...

Sytse Kooistra

New Era. New Opportunities. Devastating in so many ways, it cannot be denied that the pandemic has also been deeply transformative, accelerating new ways of living, working and thinking across almost every layer of our lives. Social is no exception. At Punch, we’ve seen explosive growth in areas like intimate live social events, tutorials, workshops and shoppable content, as brands seek to add value to their customers’ lives and form deeper, longer-lasting connections with their followers. Where the past decade has seen us confronting the more challenging aspects of social, things like data privacy, mental health and politics, 2021 has given us plenty of exciting signals that point towards a new era of social that starts right now – Web 3.0. With new opportunities coming at brands left, right and centre, we’re about to see a deep shift, with creators and innovators taking the reins and decentralising the power held by the big blue platforms since the mid-noughties. In this report, we naturally discuss the emerging vision of the metaverse. The metaverse represents huge opportunity for brands; for some, early adoption might prove to be a key strategic investment. But the metaverse isn’t what excites us at the moment (sorry Zuck). With revolution in the air, we want to know what the underdogs are doing: the tech dreamers, the NFT kids, the creators. As creators become more and more valued for the central role they play in making social a fun place to be, we are already seeing examples of individuals breaking away and building their own niche communities. Whether they start to take large swathes of the larger platforms’ audiences with them remains to be seen. What can brands learn from their thinking – and how can we forge better and more creative partnerships? This is the big question of 2022. Certain trends from last year, notably s-commerce and live video, are back for another year. The challenge with video is how to leverage new tools and techniques to create video content at scale in fresh, creative and authentic ways. We’re also starting to see audiences being actively rewarded for their loyalty and engagement, with highly-creative community managers and efficient and proactive customer service teams. Web 3.0 is unfolding; a bolder, fairer and more democratic digital playground where creativity and loyalty trump all. As user numbers grow and platforms and audiences mature further, budgets are likely to shift towards a combination of acquisition AND driving loyalty and retention. “Community” is our key buzzword for 2022. Whether you’re getting in on the ground floor of branded NFT “moments”, exploring the hotter- and-hotter world of gaming, or investing more in cinematic video, success will depend on centring your community, acting thoughtfully and, as always, creating difference with mind blowing content and standout campaigns.

Punch Social Media Trends Report 2022

Bryn Foweather

AD 216: Lecture 1

Gina Asaro-Collura

Bbdo big idea_today

Leslie Turley

I built this document in order to attract the attention of Planning Directors who could provide mentorship, who are working in agencies where creativity and innovation are core values, and therefore could provide me with valuable experience and opportunities to hone and perfect my planning skills. I believe that showcasing some of the work I’ve been part of might be of value to such an individual. So here it is. On the topic of one’s career path, Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne, wrote an essay on FastCompany and said that too many individuals «treat a career like a sprint, when in fact it is a 40-plus-year marathon...» I agree. Someday I hope to set on a path that will lead me to regional/global planning opportunities. Heck, maybe one day I’ll make partner of a hip and innovative shop! And I have the feeling I will eventually make a stellar lecturer and teach at a university! But for now, I need to «take on rocket fuel» by accumulating skills, experiences and relationships. If this document reached you, it is because I feel I could successfully achieve this with you and your team. Peace.

JCMK - Strategic Planning Portfolio

Jean-Claude M. Kikongi

As designers and developers, we don’t always have access to research to about our end users, or the opportunity to learn about them. This can leave us building products based on our managers personal opinion, or client specifications, and never really knowing how we can serve our users better. But the good news is there are many opportunities for user research that most designers and developers just aren’t aware of. They are cheap, easy to implement, and can used straight away on almost any project. Lily will talk you through 3 methods of no excuse user research that you can use immediately on the websites, products, apps and services you work on every day.

No excuses user research

Lily Dart

La actualidad más candente (20)

How to measure Digital

How To Make 64 Pieces Of Content In A Day

Planning Hype - Engineering hype before a product launch

From Design Thinking to Design Doing

28 Pitching Essentials

50 planners to watch in 2014 - The Planning Salon

From design thinking to design doing

Digital Strategy Toolbox

IDEO workshop for Techstars

A Hunter's Guide To BS-Free Insights

Strategic Thinking Workshop

Good Guide to a Great Podcast

Trends for strategic foresight - Cristina Ferraz

DesignOps and ProductOps: why do we need them?

A Planner's Playbook - Everything I learned about planning at Miami Ad School...

Punch Social Media Trends Report 2022

AD 216: Lecture 1

Bbdo big idea_today

JCMK - Strategic Planning Portfolio

No excuses user research

Destacado

Forget the Magic Lever & lessons from social media

Geoff Brown

What Creativity Needs From Planning

WWBD?

Hackathon

Can Councils Lead Behaviour Change?

Warren Hatter

Green Unplugged

The Hunting Dynasty

ಇಬ್'ರಾಹೀಮ್ ಅವರ ಪ್ರಾರ್ಥನೆ

FAHIM AKTHAR ULLAL

How do you create sustainable behaviour? Part II

The Hunting Dynasty

The Future of Strategy

Anatomy of the Oreo Campaign

Şcoala Gimnazială "Elena Cuza" Iaşi

Waste

The Business of Creativity

Recently, there has been an increase in interest for the integration of insights from the behavioural sciences into the design process. The Persuasive by Design model aims to provide an evidence-based framework by which designers gain access to relevant theoretical insights from the behavioural sciences. This paper examines the use of the model in two case studies that dealt with complex behavioural change situations. In both studies, the model proved to be a valuable aid in determining target behaviours and operationalizing intervention concepts, especially in the early stages of the design process. Some shortcomings of the model also transpired. The model was seen as too complex, and its psychological frame does not prevent designers to overlook possible systemic moderators of behaviour. Implications for further development of tools that give access to model insights are discussed.

Using the PERSUASIVE BY DESIGN-Model to inform the design of complex behaviou...

Sander Hermsen

The Evolving Role of Advertising

What is Comms Planning?

Design-research helps bridge the gap between citizens’ needs and societal issues or public service. It helps to develop services, communication and interventions that truly support the public. In this track, the audience is invited to interact with design-research methodology and discuss insights and the necessary conditions from the perspectives of sustainable food, low literacy, and the digital divide. Moderator: Geke van Dijk Sustainable food STBY recently conducted research for the Dutch government on the public’s perception of sustainable food. While this is an urgent political and environmental topic, ‘sustainable food’ is confusing and overwhelming for many people. In this interactive session, STBY introduce the co-creative and iterative methodologies they used to explore and analyse perceptions and behaviours around food. Speakers: Shay Raviv, Sophie Knight Low literacy We developed five persona types based on design-research conducted amongst Dutch low literates. Using these personas, we developed matching methods for finding and educating these types. These methods help local organizations to find low literates and determine the drivers needed to help them take the big step to educating themselves. Speakers: Neele Kistemaker, Petra Doelen Digital inclusion Increasingly, people need to be digitally equipped to participate in society. How do people without professional or social networks deal with increasing digitalization? In our participative research, we involve stakeholders and target audiences to explore and analyse perception and experience. In addition, we formulate solutions and experiments to meet the challenges defined. Our research was commissioned by the municipality of Amsterdam. Speakers: Christine Dedding, Rolinka Kattouw

DRIVE 2017 | 25 October - DESIGN FOR CHANGE - Co-Design

CD... The Second Hardest Job in the Agency

Lessons from Some of the Most Innovative Brands

I was due on stage in 10 minutes and I was totally uncertain if I could do it. This was me yesterday before I was due to speak at Charity Comms' Psychology of Communications conference. My entire presentation was a risk. I was going to ask the audience of senior charity sector leaders to do things that I was pretty sure they would find difficult. I would be rewarding those who worked with me and doing my utmost to persuade others, again and again, who were not yet ready to get involved. The last time I had presented publicly was in front of an audience of people I knew well. But this was different. Would it work? I had no idea. Eventually, I went on, starting with a line about how working for yourself is like being a solo polar explorer. Moments of incredible beauty, followed by realising you are surrounded by deep crevasses. I got a laugh and relaxed. Throughout, people shared their views on the charity sector, by moving up and down an imaginary line in the auditorium - depending on propositions I gave them (and the reactions of other audience members). I ran another experiment, trialling seven different approaches to get people to sign up to my email newsletter - Top Tips for Tough Problems - all about innovation and charities (www.outrageousimpact.co.uk/tips/) For those who wouldn't join the email, and were open to it, I had discussions with them on the microphone about what might persuade them. The ability to alter the frequency of emails, sharing this content on LinkedIn and being clearer about what was in the email, persuaded a few. In the end, 60% of the audience joined the email list and received sweets, a chance to sit in a 'winners' circle', got their name on a plaque on the wall, approval from colleagues, applause and more. Innovation is about building something new to try and improve lives. It might work. Or flop. But as long as you learn from it, it can never be a failure. That was the key lesson I got yesterday. This is the presentation you find here. Patrick

Designing for behaviour change

Phil Barrett

Zero Waste Presentation

Anbarnetche

Destacado (20)

Forget the Magic Lever & lessons from social media

What Creativity Needs From Planning

WWBD?

Hackathon

Can Councils Lead Behaviour Change?

Green Unplugged

ಇಬ್'ರಾಹೀಮ್ ಅವರ ಪ್ರಾರ್ಥನೆ

How do you create sustainable behaviour? Part II

The Future of Strategy

Anatomy of the Oreo Campaign

Waste

The Business of Creativity

Using the PERSUASIVE BY DESIGN-Model to inform the design of complex behaviou...

The Evolving Role of Advertising

What is Comms Planning?

DRIVE 2017 | 25 October - DESIGN FOR CHANGE - Co-Design

CD... The Second Hardest Job in the Agency

Lessons from Some of the Most Innovative Brands

Designing for behaviour change

Zero Waste Presentation

Similar a DRIVE | behavioural lenses how to design for behaviour change

What people really want - how #HumanCenteredDesign can help your charity or c...

Patrick Olszowski

Forward Permaculture Presso Sg

christobiasforward

Toolkit by ness

NESSproject

Our traditional approach to the design of policy, systems, services, environments, and products isn’t going to serve us well in the 21st Century. As a result we are going to have to evolve the practice of design to shape behavior for a preferable future. Our proposal is that ‘shaping’ behavior becomes the new function of design in the 21st Century. By defining ‘preferable futures’ as the outcome of our work we are forced to consider the longitudinal impacts of our work socially, culturally, ethically and environmentally.

21st century design paper

Artefact

Human Centred Design: understanding the people you're trying to reach | Psych...

CharityComms

Convincing the bear - Influence without authority After hiking towards a glacier in Denali National Park Alaska, we were making camp near a small lake. Suddenly I heard my friend saying “Michael there’s a bear here, it is on this side of the lake”. And there he was, a ‘young’ 200 Pound Grizzly no more than 10 feet away… Influencing a bear in the Alaskan outback is quite similar to handling the bears or rather stakeholders of the modern organization – both have their own agenda, and will have you for lunch if they think it serves their interests and appetites. In this presentation we learn best practices for leading and influencing without authority, including the three essentials model: stakeholder leadership, team orientation and individual adjustment. Do you have the proper toolset to influence the bears when you lack the authority? After Michael’s presentation you will be able to: • Use your personal power to lead and influence without authority • Align your leadership with the team situation • Make individual adjustments to influence through difficult project and business situations

Influence and leadership bear in mind keynote

Michael Nir Business Agility Speaker and Coach

EPA OpenPractices Briefing

simonorafferty

Design Public Local, synthèse en anglais

Stéphane VINCENT

Greenway

Manik Karkare

Why Walking and Walkability? The Latest Info to Make the Case This session will provide an overview of the latest data and studies highlighting the multiple benefits of walking, including in the areas of health, the environment, economic vibrancy and quality of life. Presenters: Presenter: Kate Kraft America Walks Co-Presenter: Scott Bricker America Walks Co-Presenter: Joan Dorn Centers for Disease Control & Prevention (CDC) Co-Presenter: Paul Heberling Office of Safety, Energy, and Environment, Office of the Secretary US DOT Co-Presenter: Thomas Schmid Centers for Disease Control and Prevention

Why Walking and Walkability? The Latest Info to Make the Case--Making Walkabi...

Project for Public Spaces & National Center for Biking and Walking

Business and Society Project

Holly Nmn

Lisp toolkit powerpoint#8

Tim Curtis

Intensive Engagement in Gloucestershire Training Package June 2018

Tim Curtis

Social Development +/- Business = Social Enterprise

Vernon Joseph Go

Does your organization have an online presence, but need to learn more about effective use of social media? Is your board struggling with roadblocks around oversight and implementation of community outreach using social media? Join BoardSource for this webinar where we will explore social media myths and learn the foundational concepts in using any social media channel. Participants will hear how to best implement social media activity through board engagement, committee involvement, hiring the best digital communications consultant, and measuring your successes.

Governance: What's Social Media Got To Do With It

Emily Davis Consulting

Prinz Presentation

twyfordconsulting

ASIS project - Innovation & societal challenges

armelleguillermet

Core Principles of Walkable Places and Lessons Learned in Fostering Them Track: Format: 90 minute moderated discussion Abstract: Hear about the core principles of walkable places, and lessons learned from practitioners who work to foster them. Presenters: Presenter: Robert Ping Walkable and Livable Communities Institute Co-Presenter: Kate Kraft America Walks Co-Presenter: Lauren Marchetti National Center for Safe Routes to School Co-Presenter: Kevin Mills Rail to Trails Conservancy Co-Presenter: Kelly Morphy WALC Institute

Core Principles of Walkable Places and Lessons Learned in Fostering Them

Project for Public Spaces & National Center for Biking and Walking

How can we collaborate with people to help them build their resilience? Get under the skin of the culture and the lives people live. Identify people’s feelings and experiences of community and understand what people think is shaped by different values and by the environment and infrastructure around them. The future of collaboration could bring many opportunities but people find it more difficult to live and act together than before. How can we help people…and communities build their resilience? Understand people’s different situations and capabilities to develop pathways that help them build resilient relationships. Help people experience and practice change together. Help people grow everyday practices into sustainable projects. Turn people’s everyday motivations into design principles. Support infrastructure that connects different cultures of collaboration. Build relationships with people designing in collaboration for the future…now.

Cooperative by Design & Data

Noel Hatch

Motivating The Public For Environmental Action

cmausner

Similar a DRIVE | behavioural lenses how to design for behaviour change (20)

What people really want - how #HumanCenteredDesign can help your charity or c...

Forward Permaculture Presso Sg

Toolkit by ness

21st century design paper

Human Centred Design: understanding the people you're trying to reach | Psych...

Influence and leadership bear in mind keynote

EPA OpenPractices Briefing

Design Public Local, synthèse en anglais

Greenway

Why Walking and Walkability? The Latest Info to Make the Case--Making Walkabi...

Business and Society Project

Lisp toolkit powerpoint#8

Intensive Engagement in Gloucestershire Training Package June 2018

Social Development +/- Business = Social Enterprise

Governance: What's Social Media Got To Do With It

Prinz Presentation

ASIS project - Innovation & societal challenges

Core Principles of Walkable Places and Lessons Learned in Fostering Them

Cooperative by Design & Data

Motivating The Public For Environmental Action

Más de CLICKNL

CLCKNL | DRIVE 2019 Energy & Sustainability: designing behaviour

CLICKNL DRIVE 2019 | Creative methodologies designerly approaches for researc...

CLICKNL DRIVE 2019 | Creative industries enabling societal transition

CLICKNL DRIVE 2019 | Security always ahead of the threat

CLICKNL DRIVE 2019 | The Human Touch in Agriculture Water Food

CLICKNL DRIVE 2019 | Energy and sustainability - designing ecosystems

CLICKNL DRIVE 2019 | HEALTH & HEALTHCARE Integrating care into every day life

CLICKNL DRIVE 2019 | Health and healthcare: data for designing behavioural ch...

CLICKNL DRIVE 2018 | 24 OCT | Probing Emerging Futures

CLICKNL DRIVE 2018 | 25 OCT | The Best of CHI2018

CLICKNL DRIVE 2018 | 25 OCT | Parametric Design to Robotic Additive Manufactu...

CLICKNL DRIVE 2018 | 25 OCT | CIRCO Breakout Products that Flow

CLICKNL DRIVE 2018 | 25 OCT | Exploring Clothing Consumption through Design F...

CLICKNL DRIVE 2018 | 25 OCT | Smart Energy Cities

CLICKNL DRIVE 2018 | 25 OCT | Circular Packaging: Symtom or Root?

CLICKNL DRIVE 2018 | 25 OCT | Learning to Live in an Energy Efficient Home

CLICKNL DRIVE 2018 | 25 OCT | Food for Thought

CLICKNL DRIVE 2018 | 25 OCT | Redesigning Festivals

CLICKNL DRIVE 2018 | 25 OCT | The Future of Living Materials

CLICKNL DRIVE 2018 | 25 OCT | Design for Sustainability - Past and Future