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council 
So what if it is not too late? 
What would happen if we focus on the 
cracks within the systems of control, or 
bypass them and direct all our energies on 
negotiating with our own coding power and 
architectural intelligence, not only making it 
less pernicious, but as a tool for us to use? 
What if we really start to focus on creating an 
open – and open source – infrastructure within 
the whole radio frequency range, from the 
local near field communication (NFC) to the 
Global Positioning System (GPS)? 
The only way towards a City of Trust is to start 
locally. We will never know if we do not start 
with our own houses, friends, streets and 
villages. 
I’ve got my window open wide. 
Network Notebook 2008 
1
“In the future, a digital organization will be able to spot and exploit a business 
moment, which is a specific transient instant that spans multiple channels and 
ecosystems. It wasn't too long ago that business decision-making typically 
required methodical research, focus groups and surveys followed by a few 
rounds of animated discussion among key executives. 
That model is now getting absolutely nuked. According to a thought-provoking 
Gartner report, "Digital Business Will Compete and Seek Opportunity in the Span 
of a Moment," the hallmark of a digital business will be the ability to spot 
opportunities that could span a matter of just seconds. Gartner refers to this 
concept as a "business moment" and describes it as "a transient opportunity that 
is exploited dynamically.” (Doing Business in a Digital Moment Samuel Greengard 
| Posted 05-10-2014) 
See more at: http://www.cioinsight.com/blogs/doing-business-in-a-digital-moment. 
2 
html#sthash.TCWNyuUg.dpuf
1. SPEED AND SCOPE 
IoT Meetup from 26.000 to 82.000 (Jan-Nov) 
Council’s The Internet of Thing Linked In to 6500 
Internet of Things April 9 day 
3
• Internet of Things is not new. It started out as 
Cybernetics in the 50s. see Norbert Wiener and Stafford 
Beer’s Cybersyn. Then ubicomp, 
• pervasive computing 
• ambient intelligence 
• biggest hurdle in the 90s: no Cloud 
• but this iteration is (for) real 
4
So what is it? 
Internet of Things is in its essence the 
seamless flow between the 
BAN (body area network): the 
ambient hearing aide, the smart t-shirts... 
LAN (local area network): the smart 
meter as a home interface 
WAN (wide area network): the bike, 
car, train, bus, drone…. 
VWAN (very wide area network) : the 
‘wise’ city as e-gov services 
everywhere no longer tied to physical 
locations 
Whoever ensures traceability, 
sustainability and security linking up 
the gateways is de facto and de 
jure the new power. 
The best possible feedback on my 
physical and mental health, the best 
possible deals based on real time 
monitoring for resource allocation, the 
best possible decision making based 
on real time data and information from 
open sources and the best possible 
alignments of my local providers with 
the global potential of wider 
communities. 
Whoever ensures traceability, 
sustainability and security linking up 
the gateways is de facto and de jure 
the new power. 
We see Google trying to achieve this 
with the Glass and Lense, the Google 
Powermeter and NEST, the Car and 
automotive and the wooing discourse 
of public office byEric Schmidt and 
google.org. 
• Systems Integrator. „The 
stakeholder that physically 
integrates the smart module into 
the smart object and then 
integrates this smart object with 
cloud services through 
standardized Application 
Programming Interfaces (APIs) The 
Carré and Strauss roadmap defines 
governance as: 
• “The collection of control 
mechanisms that a society adopts 
to prevent or dissuade potentially 
self-interested stakeholders from 
engaging in activities detrimental to 
the welfare of other stakeholders” 
5
2. Work Local: Co-Creation and Stakeholder 
Coordination 
- Start a Local Meetup: 
How can we bridge the gap between the industrial 
solutions and the grassroots attempts at building 
IoT applications with a tool set that encourages 
interoperability and implements architectures of 
privacy and security to foster trust and thus 
encourage adoption with generic EU (FIWARE, 
Open IoT) applications? We choose to build our 
focus groups in an informal way through an 
existing format of the Meetup. 
6
sociotal.eu: conclusions from Smart Santander of 
the co-creation workshop with Nathalie Stembert 
• Conclusions to highlight 
•︎The structure of the session 
easily guides users to create 
a complete description of a 
new UC ︎In the case that the 
UC is already described, it 
allows to discover the point 
of view of the final user who 
could identify new 
requirements, and 
descriptions about what 
really are new valuable 
functionalities for them. 
•︎It is a more visual, enjoyable, 
and collaborative way to 
introduce people within the 
IoT and to take advantage of 
all their ideas to elaborate or 
re-elaborate the UCs 
•︎The materials used allow the 
users to visualise abstract 
ideas 
•︎Allows us to discover users’ 
reaction to the UC, 
acceptance and barriers. 
Also, it allows to explore the 
availability of devices which 
at the end could be 
translated into the 
acceptance of a new service 
or the necessity of change 
technological aspects of the 
UC 
•︎It is interesting way to 
capture potential users in 
pilots and trials 
•︎In order to have success in 
future co-creation workshops 
with final users, it would be 
necessary to select 
appropriate UCs to explore in 
these sessions and to find 
people with profiles that 
could enrich the proposed 
UCs. 
• Sociotal D6.1 (RD) 
7
8
Novi Sad; co-creation workshop with building managers and janitors. Result: need a Stakeholder Coordinator 
• The group composed 
by janitors, building 
management 
professionals, 
presidents of 
apartment blocks 
(chosen by the 
inhabitants), 
maintenance 
professionals, and a 
representative of 
DUNAVNET 
commented that the 
group possesses a 
wide set of skills 
required for building 
and living area 
improvements. 
• The notion of a 
passport for the 
elevator was proposed 
(which could be 
extended to ‘heating’, 
‘boiler’ ) which could 
be triggered on a 
smartphone through 
RFID or NFC or a QR 
code. It would link to a 
webpage where data 
can be added and 
stored by different 
stakeholders: the 
owner, the companies, 
the building manager, 
the maintenance and 
the inhabitants of the 
building. It could also 
be read by the 
certification authorities 
that what need less on 
sight inspections. 
Such a system will 
bring transparency to 
the entire value model. 
•︎a mentality change: 
“How can we all 
(ourselves included) 
make the switch from 
‘This is their building’, 
to ‘This is our building, 
our street, our park?. 
This is a mindset 
change and extremely 
complex. Pretty much 
a lot of citizens are 
depressed. Youth 
unemployment is very 
high, much to high. 
The sense of being a 
part of the community 
is missing.” 
•︎mixing public and 
private responsibilities: 
The funding should 
come partly from the 
government and partly 
from crowd funding 
and private donors as 
ownership must be 
taken by citizens and it 
should not feel as if 
everything is already 
decided. A business 
model could be on 
some basis of 
vouchers: can I donate 
time/money or can I 
buy a plant or tree? I 
have certain skills, can 
you use them? In 
exchange of what? 
•︎not reinventing the 
wheel: use for example 
taskrabbit.com in the 
idea for a portal where 
• citizens can log in and 
subscribe to donate a 
gift such as time, 
money or a tool to 
solve a problem or 
cause in the street or 
neighborhood. 
9
Barriers to adoption: Lack of Third Party Trust 
Providers 
Lack of Third Party Trust Providers 
As Internet of Things becomes more 
mainstream and raises business interest, 
new alliances and applications find their 
way through the smartphone and app 
store, it becomes crucial to find out what 
the barriers to adoption on a wide scale by 
citizens as end users are, what the 
enablers are that can motivate quick and 
sensible uptake and incentive mechanisms 
need to be facilitated on local, regional, 
national and EU level. 
Yet Andreas Kirsch in the IoT Expert Group 
remarked that the main point that emerged 
from the work of the subgroup on Privacy 
is that everyone will be affected but many 
will not realise it. It is vital that this 
realization is guided well. Internet of 
Things by default may have unintended 
consequences: “It was noted that most 
people use the same concepts when 
discussing IoT as when discussing the 
Internet in general. There is a significant 
difference, however. IoT involves objects 
talking to each other without user consent, 
with possibly un-envisaged functionalities. 
Cameras, for example, might take on 
functions that are different from their overt 
primary functions. These possibilities, once 
perceived, may cause user anxieties to 
rise. Moreover, what is the role of user 
consent if objects may be able to talk to 
each other spontaneously? It will be very 
difficult to backtrack after the deployment 
of millions of chips employing a passive 
approach to connectivity.”38 
10
Lack of Oversight for SME’s in Technological Landscape and Success 
Stories 
• Learning to Work with Unstructured 
Data 
• According to Mohana Ravindranath in his 
article “New skills are needed to work on 
Internet of Things”45 the market “could 
also create demand for a new kind of IT 
specialist — those who can both engineer 
new products and process the data they 
collect; people who are a combination of 
data scientists and operation managers — 
people who have both an understanding of 
how to use data, how to use analytics, and 
also an understanding of their own 
business lines.” “People need to be able to 
work with data — often unstructured data 
at very large scales, and need to be able to 
explore it,” 
• Learning to Deal with the Horizontal 
Effects of IoT 
• In the SocIoTal Meetup in Ghent this 
quickly changing role and need to be 
dynamic in business models was 
highlighted when Technicolor Director Ben 
Vanhaegendoren introduced Qeo, 
developed in-house from domain specific 
knowledge based on content and a patent 
portfolio on very specific media solutions 
demanding a change in management 
attitude (going towards open source), a 
change in customer value propositions, a 
change in preferred partners (Techicolor 
has joined the Allseen Alliance) and a 
mind-set change in the in house developer 
teams. 
• Insufficient Resources in Small 
Business Communities 
• There is indeed very little integration as IoT 
is an ontological and horizontal change 
happening in all domains and under a lot 
of different names. There is a clear need: 
"Many small business owners feel they 
have very little resources to help them 
navigate the vast tech landscape, 
according to a recent study. It revealed 
that 64 percent of small business owners 
still feel "overwhelmed" when it comes to 
technology. In fact, the study shows that 
59 percent of those surveyed said there 
are "insufficient resources" available in 
small business communities to help them." 
• 
• Lack of Success Stories 
• After the first SocIoTal IoT Meetup in 
Guildford the most prominent question 
from the focus group was after ‘success 
stories’. As IoT as an IT reality is recent, 
these is scarce. Scouting for success 
stories for a publication for the IERC, the 
editor Philippe Cousin, realized how 
difficult it was to collect these. The 
success stories in closed environments 
centre on predictive maintenance, 
efficiency strategies, cutting costs and 
greater transparency in organizational cost 
structures. ‘Adding value’, and creating 
new value, services and products is recent 
and not openly advertised. 
11
Lack of Rich Scenarios and Usecases 
• The Collaboration Typology 
of Ezio Manzini and Rich 
Scenarios 
• As citizens’ active 
involvement is the necessary 
precondition of possible 
success, according to Ezio 
Manzini, therefore we need 
“to take in account why and 
how people collaborate is a 
fundamental component: 
collaborative economies, 
collaborative services, 
collaborative consumption, 
collaborative innovation 
spaces, collaborative events 
are very diverse initiatives, 
with a common denominator: 
they all ask for collaboration. 
We can recognize these 
typologies: 
•︎Vertical collaboration: 
individual citizens 
collaborating with solution 
promoters. Example: Fix my 
street. 
•︎Vertical and horizontal 
collaboration: individual 
citizens collaborating with 
solution promoters and then, 
collaborating among them in 
a p2p way. Example: 
Carpooling. 
•︎Horizontal collaboration: 
p-2-p collaboration among 
citizens. Example: Circle of 
care and Collaborative 
housing." 
• Rich scenarios embed all 
three types of collaboration. 
12
3. DREAM AND KICK!: Flow in best possible balance of IoT: extreme 
centralization on infrastructure and extreme decentralization on data and 
services 13

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  • 1. council So what if it is not too late? What would happen if we focus on the cracks within the systems of control, or bypass them and direct all our energies on negotiating with our own coding power and architectural intelligence, not only making it less pernicious, but as a tool for us to use? What if we really start to focus on creating an open – and open source – infrastructure within the whole radio frequency range, from the local near field communication (NFC) to the Global Positioning System (GPS)? The only way towards a City of Trust is to start locally. We will never know if we do not start with our own houses, friends, streets and villages. I’ve got my window open wide. Network Notebook 2008 1
  • 2. “In the future, a digital organization will be able to spot and exploit a business moment, which is a specific transient instant that spans multiple channels and ecosystems. It wasn't too long ago that business decision-making typically required methodical research, focus groups and surveys followed by a few rounds of animated discussion among key executives. That model is now getting absolutely nuked. According to a thought-provoking Gartner report, "Digital Business Will Compete and Seek Opportunity in the Span of a Moment," the hallmark of a digital business will be the ability to spot opportunities that could span a matter of just seconds. Gartner refers to this concept as a "business moment" and describes it as "a transient opportunity that is exploited dynamically.” (Doing Business in a Digital Moment Samuel Greengard | Posted 05-10-2014) See more at: http://www.cioinsight.com/blogs/doing-business-in-a-digital-moment. 2 html#sthash.TCWNyuUg.dpuf
  • 3. 1. SPEED AND SCOPE IoT Meetup from 26.000 to 82.000 (Jan-Nov) Council’s The Internet of Thing Linked In to 6500 Internet of Things April 9 day 3
  • 4. • Internet of Things is not new. It started out as Cybernetics in the 50s. see Norbert Wiener and Stafford Beer’s Cybersyn. Then ubicomp, • pervasive computing • ambient intelligence • biggest hurdle in the 90s: no Cloud • but this iteration is (for) real 4
  • 5. So what is it? Internet of Things is in its essence the seamless flow between the BAN (body area network): the ambient hearing aide, the smart t-shirts... LAN (local area network): the smart meter as a home interface WAN (wide area network): the bike, car, train, bus, drone…. VWAN (very wide area network) : the ‘wise’ city as e-gov services everywhere no longer tied to physical locations Whoever ensures traceability, sustainability and security linking up the gateways is de facto and de jure the new power. The best possible feedback on my physical and mental health, the best possible deals based on real time monitoring for resource allocation, the best possible decision making based on real time data and information from open sources and the best possible alignments of my local providers with the global potential of wider communities. Whoever ensures traceability, sustainability and security linking up the gateways is de facto and de jure the new power. We see Google trying to achieve this with the Glass and Lense, the Google Powermeter and NEST, the Car and automotive and the wooing discourse of public office byEric Schmidt and google.org. • Systems Integrator. „The stakeholder that physically integrates the smart module into the smart object and then integrates this smart object with cloud services through standardized Application Programming Interfaces (APIs) The Carré and Strauss roadmap defines governance as: • “The collection of control mechanisms that a society adopts to prevent or dissuade potentially self-interested stakeholders from engaging in activities detrimental to the welfare of other stakeholders” 5
  • 6. 2. Work Local: Co-Creation and Stakeholder Coordination - Start a Local Meetup: How can we bridge the gap between the industrial solutions and the grassroots attempts at building IoT applications with a tool set that encourages interoperability and implements architectures of privacy and security to foster trust and thus encourage adoption with generic EU (FIWARE, Open IoT) applications? We choose to build our focus groups in an informal way through an existing format of the Meetup. 6
  • 7. sociotal.eu: conclusions from Smart Santander of the co-creation workshop with Nathalie Stembert • Conclusions to highlight •︎The structure of the session easily guides users to create a complete description of a new UC ︎In the case that the UC is already described, it allows to discover the point of view of the final user who could identify new requirements, and descriptions about what really are new valuable functionalities for them. •︎It is a more visual, enjoyable, and collaborative way to introduce people within the IoT and to take advantage of all their ideas to elaborate or re-elaborate the UCs •︎The materials used allow the users to visualise abstract ideas •︎Allows us to discover users’ reaction to the UC, acceptance and barriers. Also, it allows to explore the availability of devices which at the end could be translated into the acceptance of a new service or the necessity of change technological aspects of the UC •︎It is interesting way to capture potential users in pilots and trials •︎In order to have success in future co-creation workshops with final users, it would be necessary to select appropriate UCs to explore in these sessions and to find people with profiles that could enrich the proposed UCs. • Sociotal D6.1 (RD) 7
  • 8. 8
  • 9. Novi Sad; co-creation workshop with building managers and janitors. Result: need a Stakeholder Coordinator • The group composed by janitors, building management professionals, presidents of apartment blocks (chosen by the inhabitants), maintenance professionals, and a representative of DUNAVNET commented that the group possesses a wide set of skills required for building and living area improvements. • The notion of a passport for the elevator was proposed (which could be extended to ‘heating’, ‘boiler’ ) which could be triggered on a smartphone through RFID or NFC or a QR code. It would link to a webpage where data can be added and stored by different stakeholders: the owner, the companies, the building manager, the maintenance and the inhabitants of the building. It could also be read by the certification authorities that what need less on sight inspections. Such a system will bring transparency to the entire value model. •︎a mentality change: “How can we all (ourselves included) make the switch from ‘This is their building’, to ‘This is our building, our street, our park?. This is a mindset change and extremely complex. Pretty much a lot of citizens are depressed. Youth unemployment is very high, much to high. The sense of being a part of the community is missing.” •︎mixing public and private responsibilities: The funding should come partly from the government and partly from crowd funding and private donors as ownership must be taken by citizens and it should not feel as if everything is already decided. A business model could be on some basis of vouchers: can I donate time/money or can I buy a plant or tree? I have certain skills, can you use them? In exchange of what? •︎not reinventing the wheel: use for example taskrabbit.com in the idea for a portal where • citizens can log in and subscribe to donate a gift such as time, money or a tool to solve a problem or cause in the street or neighborhood. 9
  • 10. Barriers to adoption: Lack of Third Party Trust Providers Lack of Third Party Trust Providers As Internet of Things becomes more mainstream and raises business interest, new alliances and applications find their way through the smartphone and app store, it becomes crucial to find out what the barriers to adoption on a wide scale by citizens as end users are, what the enablers are that can motivate quick and sensible uptake and incentive mechanisms need to be facilitated on local, regional, national and EU level. Yet Andreas Kirsch in the IoT Expert Group remarked that the main point that emerged from the work of the subgroup on Privacy is that everyone will be affected but many will not realise it. It is vital that this realization is guided well. Internet of Things by default may have unintended consequences: “It was noted that most people use the same concepts when discussing IoT as when discussing the Internet in general. There is a significant difference, however. IoT involves objects talking to each other without user consent, with possibly un-envisaged functionalities. Cameras, for example, might take on functions that are different from their overt primary functions. These possibilities, once perceived, may cause user anxieties to rise. Moreover, what is the role of user consent if objects may be able to talk to each other spontaneously? It will be very difficult to backtrack after the deployment of millions of chips employing a passive approach to connectivity.”38 10
  • 11. Lack of Oversight for SME’s in Technological Landscape and Success Stories • Learning to Work with Unstructured Data • According to Mohana Ravindranath in his article “New skills are needed to work on Internet of Things”45 the market “could also create demand for a new kind of IT specialist — those who can both engineer new products and process the data they collect; people who are a combination of data scientists and operation managers — people who have both an understanding of how to use data, how to use analytics, and also an understanding of their own business lines.” “People need to be able to work with data — often unstructured data at very large scales, and need to be able to explore it,” • Learning to Deal with the Horizontal Effects of IoT • In the SocIoTal Meetup in Ghent this quickly changing role and need to be dynamic in business models was highlighted when Technicolor Director Ben Vanhaegendoren introduced Qeo, developed in-house from domain specific knowledge based on content and a patent portfolio on very specific media solutions demanding a change in management attitude (going towards open source), a change in customer value propositions, a change in preferred partners (Techicolor has joined the Allseen Alliance) and a mind-set change in the in house developer teams. • Insufficient Resources in Small Business Communities • There is indeed very little integration as IoT is an ontological and horizontal change happening in all domains and under a lot of different names. There is a clear need: "Many small business owners feel they have very little resources to help them navigate the vast tech landscape, according to a recent study. It revealed that 64 percent of small business owners still feel "overwhelmed" when it comes to technology. In fact, the study shows that 59 percent of those surveyed said there are "insufficient resources" available in small business communities to help them." • • Lack of Success Stories • After the first SocIoTal IoT Meetup in Guildford the most prominent question from the focus group was after ‘success stories’. As IoT as an IT reality is recent, these is scarce. Scouting for success stories for a publication for the IERC, the editor Philippe Cousin, realized how difficult it was to collect these. The success stories in closed environments centre on predictive maintenance, efficiency strategies, cutting costs and greater transparency in organizational cost structures. ‘Adding value’, and creating new value, services and products is recent and not openly advertised. 11
  • 12. Lack of Rich Scenarios and Usecases • The Collaboration Typology of Ezio Manzini and Rich Scenarios • As citizens’ active involvement is the necessary precondition of possible success, according to Ezio Manzini, therefore we need “to take in account why and how people collaborate is a fundamental component: collaborative economies, collaborative services, collaborative consumption, collaborative innovation spaces, collaborative events are very diverse initiatives, with a common denominator: they all ask for collaboration. We can recognize these typologies: •︎Vertical collaboration: individual citizens collaborating with solution promoters. Example: Fix my street. •︎Vertical and horizontal collaboration: individual citizens collaborating with solution promoters and then, collaborating among them in a p2p way. Example: Carpooling. •︎Horizontal collaboration: p-2-p collaboration among citizens. Example: Circle of care and Collaborative housing." • Rich scenarios embed all three types of collaboration. 12
  • 13. 3. DREAM AND KICK!: Flow in best possible balance of IoT: extreme centralization on infrastructure and extreme decentralization on data and services 13