The document discusses enabling intelligent content through digital governance. It advocates establishing governance to clarify decision-making authority for strategy, policy, and standards. The key aspects of governance include organizing your team, understanding who establishes the digital vision and enables its achievement, who decides online behavior guidelines, and who determines the nature of digital assets. Governance provides a standards-based foundation for meaningful collaboration and improvisation.
Enabling Intelligent Content with Digital Governance
1. Enabling Intelligent Content
with Digital Governance
Lisa Welchman
Digital Governance Solutions, ActiveStandards
@lwelchman
@lwelchman• #intelcontent
5. Symbiotic Development
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5
When it comes to digital information, the fight between
form and function is false. There’s knowledge and the
mechanisms needed to share knowledge.
This is a necessary relationship.
6. “You don’t stabilize the individual. You stabilize
the template, the thing that carries the
information. And, you allow the template to
copy itself…”
- David Christian
7. And, once you have a standards-based
foundation, you can improvise.
The standards point to governance and the
improvisation is meaningful collaboration.
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12. 1. Organize your team
2. Understand who is supposed to
establish the digital vision and enable
the organization to achieve that vision
3. Determine who decides the must do’s
and must not do’s for online behavior
4. Establish who decides the nature of the
things you make for your digital
presence
4
Steps
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13. Your team is the full set of
resources required to keep
your digital presence
functioning for your
organization
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14. • Responsible for the
conceptualization and integrity
of the full online experience
• Standards
• Policy
• Infrastructure & publishing
technologies
• Measurement
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Core Team
15. • Ensures the quality of a particular
aspects of the digital presence
• Develops and maintains content,
applications, or data to support the
digital presence
• Provides input for the development
of digital standards
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Distributed
Team
16. • Strategic and tactical
horizontal collaboration
• Community building
• Sense-making
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Working
Groups
&
Committees
17. • External development and
production expertise resources
(vendor support)
• Support the digital team as
needed
• Ranges from overflow production
support to complete outsourcing
of digital operations
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Extended
Team
18. Who articulates your organization’s high-level
business case and expectations for developing your
online presence?
Strategy
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19. Strategy
Leadership Focus
• Executives
• Organizational Units
• Human Resources
Digital Focus
• User Experience
• Senior Digital Experts
• Content
• Technology
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20. Who specifies what your organization must
and must not do online?
Policy
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Standards and policy are set at Core, higher level
They can be spin offs by those in authority to make decisions.
Executive with authority to establish strategy might make a steering committee, etc.
Examples:
Agency of record
Hosted vendors for SAAS (software as a service)
WCM integrator
Experts: governance (WelchmanPierpoint), digital analytics experts, etc.
Do you know where the road is. What direction do you drive
Accessibility
Social
Children’s online privacy
These policies are of interest to mar-comm, IT, legal, HR, records managers
Other policies: Global Trade Online; client made technology for the Xbox Kinect “you are the controller”; can’t that technology to sanctioned countries
You are going to walk away with a framework. Put narrative around it.
Discussing it, implementing it will take Leadership (hence session yesterday with Susan Washburn)