#CMWorld Twitter Chat on Mobile Apps and Events with Flirt Communications

#CMWorld
MOBILE-APP &
ON-SITE EVENTS
CONTENT MARKETING
Featuring FLIRT Communications @FLIRTcomm
and Content Marketing Institute’s Joe Pulizzi @JoePulizzi
#CMWorld • contentmarketingworld.com

Mobile App & On-Site Event Content Marketing #CMWorld • Twitter Chat
Q1: How have mobile apps enhanced
event attendees’ experiences? #CMWorld

@CMIContent It extends experience beyond the event: pre-show & post-show. It
allows event organizers to think beyond the ballroom. #CMWorld
@FLIRTcomm
A1: Where the hashtag works for more broadcasting, the mobile apps enable
attendees to connect one to one pre and post event #cmworld
@JoePulizzi
A1 There is a lot of potential for apps to keep networking going post event if loaded
with the right information #cmworld
@tracibrowne
A1: Event apps allow people to plan, see immediate changes to the event, get more
info on sessions/speakers make notes #CMworld
@lttlewys

Q2: How far in advance do you need
to start planning a mobile app for
an event? How do you get started?
#CMWorld

Scale dependent, @CMIContent, you could be talking anywhere from 2-8 months
(mostly about content planning and promotion) #CMWorld
@FLIRTcomm
The hardest part is knowing where to start. Here’s a handy infographic to choosing
the right type of app: http://t.co/bOga9FyLwK #CMWorld
@FLIRTcomm
@SusynEliseDuris @CMIContent We can do an app in as little as two months, but
the client has to be ready with content #CMWorld
@FLIRTcomm
A2: I believe we started planning seven months out this year for the mobile app.
#cmworld
@JoePulizzi

Q3: What are some ways that
data distributed/collected on
event mobile apps can be used for
event #contentmarketing? #cmworld

@CMIContent Collect quotes, watch check-ins and comments, post surveys and
quizzes. This is where the useful info is buried. #CMWorld
@FLIRTcomm
A3: We are hopeful to capture majority of event feedback in app: surveys, session
popularity, etc. #cmworld
@JoePulizzi
A3 If networking function you can easily see who your influencers are by how many
people are trying to connect to them #cmworld
@tracibrowne
An important one...we use the feedback from the app to determine which speakers
to bring back (and which ones not to) #cmworld
@JoePulizzi

Q4: How can reporting/analytics be
used during an event to increase buzz
where needed? #CMWorld

@CMIContent During an event, it’s really tough to get real-time analytics that have
much value. Things happen so fast. #CMWorld
@FLIRTcomm
A4 For information real-time best to push out short polls...app activity not always good
data for larger segment #cmworld
@tracibrowne
A4: Who is excited for what! If it is valuable to folks at the show, it is probably valuable
to your audience who couldn’t make it. #CMWorld
@MichaelMooneyy
A4 Don’t get too involved in data...the best way to determine how the event is going it to
simply observe #cmworld
@tracibrowne

Q5: What are some event
app layouts/features that attendees
use the most? #CMWorld

@CMIContent We always see high response and use of events feeds (it’s the in-event
backchannel), logistics-type content… #CMWorld
@FLIRTcomm
@CMIContent (con’t) and people love games that connect to physical events. Plug:
Watch out for Rock to the Top at #CMWorld
@FLIRTcomm
People often forget about patchy wifi in big conference spaces - and also that people
come from abroad & don’t want data roaming:( #cmworld
@NickKellet
@JoePulizzi I also love events that stream the tweetstream for all to see, many don’t
know what’s going on in Twitterville #cmworld
@NickKellet

Q6: Do app sponsorships or lead gen
opportunities deter attendees from using
event apps? #CMWorld

@CMIContent You know, everyone in our world is social (online and off), so are all
pretty used to some amount of that. #CMWorld
@FLIRTcomm
@CMIContent I haven’t seen/heard anyone so turned off by it that they reject the
app (or social media or parties) #CMWorld
@FLIRTcomm
A6) Ppl are more willing to give up personal info if the perceived value of the
webinar is greater & if it’s a respected company. #CMWorld
@WhatRunsWhere

Q7: How should we measure the success
of events? Attendee engagement,
exhibitor ROI or revenue?
What else? #CMWorld

@CMIContent Define your success metric!!! What do you want your event and your app
to accomplish? That’s crucial. #CMWorld
@FLIRTcomm
@CMIContent Beyond that, an app can help measure sentiment, use, interaction,
engagement, movement, etc. It all depends. #CMWorld
@FLIRTcomm
@CMIContent To see how complex this can be, we wrote a longer response to this kind
of question here: http://t.co/KgunxKRzK0 #CMWorld
@FLIRTcomm
A7: The mobile app experience is part of attendee satisfaction. Goal is to have 100% of
attendees say they would come back. #cmworld
@JoePulizzi

Q8: What are some ways to increase app
downloads at our events? #CMWorld

@CMIContent Increase app downloads by sending relevant, informational emails
on a consistent basis leading up to event. #cmworld
@JoePulizzi
@CMIContent Promotion. promotion, promotion! Your app is a product like any
other, so market it like it’s a product. #CMWorld
@FLIRTcomm
A8 Signage posted throughout registration lines, roving app help desk,
announcements at keynotes, stationary app help desk #cmworld
@tracibrowne
A8 If essential event info e.g. schedule is _only_ on app (must be available on all
major platforms) you’ll see lots of downloads! #CMWorld
@ASegar

Q9: Are there any #contentmarketing
opportunities that can be generated from
mobile app engagement? How? #CMWorld

@CMIContent Start conversations with people in the app and see what resonates.
It’s a smart way to test your ideas. #CMWorld
@FLIRTcomm
@CMIContent Also, the app is a microcosm: see what problems people have,
what they’re talking about to get content ideas. #CMWorld
@FLIRTcomm
A9 If conversations are talking place on the app...look for questions people are
asking...or info they are looking for #cmworld
@tracibrowne
Most popular sessions and speakers - specialty eBooks and guest blog posts
after the event #cmworld
@JoePulizzi

Q10: What events have you seen with
top notch mobile apps? Why are they
your faves? #CMWorld

@CMIContent CMWorld2012! CMWorld2013! (yes, we own a time machine.)
EventMarketingSummit, BlogHer, TechWeek2013 #CMWorld
@FLIRTcomm
A10 my favorite event apps are ones that have a desktop app for pre-event then
links to mobile app when you are at the event #cmworld
@tracibrowne

Want to learn more?
Want to discuss the latest trends in content marketing and get advice from some of the experts
you will see at Content Marketing World? Each week join Joe Pulizzi (@joepulizzi) and a
guest as we discuss both key content marketing topics and event tracks for Content Marketing
World, as well as our industry marketing summits. Simply follow #cmworld on twitter to join
the conversation.
Get transcripts from all #CMWorld Twitter chats:
http://bit.ly/CMW_TwitterChats

#CMWorld Twitter Chat on Mobile Apps and Events with Flirt Communications

Recomendados

Recomendados

Más contenido relacionado

Más de Content Marketing Institute

Más de Content Marketing Institute (20)

Último

Último (20)

#CMWorld Twitter Chat on Mobile Apps and Events with Flirt Communications