Content Marketing Awards

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A combination of the Magnum Opus Awards and the Orange Awards, the Content Marketing Awards is the awards program for people who create content for organizations. Categories cover every element of every medium and strategic communication purpose. Content marketers who want to distinguish themselves as professionals who get it will enter their best work into the Content Marketing Awards. Call for entries now open! Enter today at www.contentmarketingawards.com

Empresariales Tecnología

w w w. c o n t e n t m a r k e t i n g a w a r d s . c o m

1010 E. Missouri Ave., Phoenix, AZ 85014 • 888-303-2373 • www.contentmarketingawards.com
What are the CMAs?
A combination of the Magnum Opus Awards and the Orange Awards, the
Content Marketing Awards is the awards program for people who create
content for organizations. Categories cover every element of every medium
and strategic communication purpose.
Content marketers who want to distinguish themselves as professionals who
get it will enter their best work into the Content Marketing Awards.
Call for entries now open! Enter today at www.contentmarketingawards.com

1010 E. Missouri Ave., Phoenix, AZ 85014 • 888-303-2373 • www.contentmarketingawards.com
As you sift through your library of amazing work from 2012 and are trying to
decide what to enter in the CMAs this year, we take a look back at our 2012
Orange Awards Winners so you can see who won and what projects were
worthy of awards.
Read our follow up article here from the November 12 issue of Chief Content
Officer Magazine
Enjoy, be inspired, and prepare your entry, to be seen by our judges,
some of the best minds in the business!

1010 E. Missouri Ave., Phoenix, AZ 85014 • 888-303-2373 • www.contentmarketingawards.com
People - Tacticians
Amanda
Maksymiw
Lattice
Engines
Jason
Stewart
Demandbase
Brendan
Cournoyer
Brainshark
Rob
Yoegel
Monetate
Waynette
Tubbs
SAS
WINNER

1010 E. Missouri Ave., Phoenix, AZ 85014 • 888-303-2373 • www.contentmarketingawards.com
People - Leaders
Jackie
Bebenroth
Spice of Life
Rachel
Meranus
PR
Newswire
Patricia
Brown
CSC
Eston
Martz
Minitab, Inc.
Erin
Doherty
Four Winds
Interactive
WINNER

1010 E. Missouri Ave., Phoenix, AZ 85014 • 888-303-2373 • www.contentmarketingawards.com
People - Visionary
Joe
Chernov
Eloqua
Jon
Gelberg
Blue
Fountain
Media
Marcus
Sheridan
River Pools
and Spas
Michael
Brenner
SAP
Andy
Zimmerman
Brainshark
WINNER

1010 E. Missouri Ave., Phoenix, AZ 85014 • 888-303-2373 • www.contentmarketingawards.com
Projects

1010 E. Missouri Ave., Phoenix, AZ 85014 • 888-303-2373 • www.contentmarketingawards.com
Corporate Blog of the Year

1010 E. Missouri Ave., Phoenix, AZ 85014 • 888-303-2373 • www.contentmarketingawards.com
Content Marketing Program of the Year Online

1010 E. Missouri Ave., Phoenix, AZ 85014 • 888-303-2373 • www.contentmarketingawards.com
Content Marketing Program of the Year Internal Focus

1010 E. Missouri Ave., Phoenix, AZ 85014 • 888-303-2373 • www.contentmarketingawards.com
Content Marketing Program of the Year External Focus

1010 E. Missouri Ave., Phoenix, AZ 85014 • 888-303-2373 • www.contentmarketingawards.com
Content Marketing Program of the Year Best Strategy

1010 E. Missouri Ave., Phoenix, AZ 85014 • 888-303-2373 • www.contentmarketingawards.com
Agencies

1010 E. Missouri Ave., Phoenix, AZ 85014 • 888-303-2373 • www.contentmarketingawards.com
Fastest Growing Content Agency
of the Year

1010 E. Missouri Ave., Phoenix, AZ 85014 • 888-303-2373 • www.contentmarketingawards.com
Industry Pacesetter Award

1010 E. Missouri Ave., Phoenix, AZ 85014 • 888-303-2373 • www.contentmarketingawards.com
Content Marketing
Agency of the Year
(<15 Employees)

1010 E. Missouri Ave., Phoenix, AZ 85014 • 888-303-2373 • www.contentmarketingawards.com
Content Marketing
Agency of the Year
(15-49 Employees)

1010 E. Missouri Ave., Phoenix, AZ 85014 • 888-303-2373 • www.contentmarketingawards.com
Content Marketing
Agency of the Year
(50+Employees)

1010 E. Missouri Ave., Phoenix, AZ 85014 • 888-303-2373 • www.contentmarketingawards.com
Regular Deadline: May 17
Late Deadline: May 24
Presented by: Sponsored by:
ENTER TODAY!

Register today for the Content Marketing event of the year!
Like our Facebook page for info on speakers, our agenda and great things
to do in Cleveland!
Follow us on twitter @CMIContent to get well-versed on
Content Marketing before September!
Are you receiving our daily and weekly emails?
Join now to maximize your CMWorld experience!

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Más de Content Marketing Institute

There’s one question on every marketer’s mind: “How do I connect?” We’ve all been seeking connection since the pandemic struck. Stuck at home, working from kitchen tables and converted closets, marketers have been fighting to create and maintain connections with their audiences. Despite all the upheaval, content remains a tried-and-true way to generate demand. After all, it’s content-driven experiences that build those precious connections, no matter what’s going on in the world outside. Connection is more important than ever. And as you’ll find out in this report, successful marketers are beginning to make it easier for prospects to purchase at any stage of the buyer’s journey — messages are shifting from why to buy to how to buy. This has been another tough year. One negative headline after another has drained audiences’ emotional reserves. They need an escape. Marketing content can offer that empathetic, emotionally stirring olive branch they’re searching for. As you read on, you’ll discover that blogs, podcasts, and videos are the content types that are most effective at the early stages of the buyer’s journey, where brands are fighting to establish customer awareness and audience interest. The reason is simple: These content types foster connection. They tell a story, they evoke emotion, and they present a face that the audience can relate to. And the strength of the connections that these content types create helps carry buyers through the rest of their journey on a wave of engagement and investment. In conclusion: Connection lies in content. The last Content Marketing for Demand Generation survey report (2020) talked about creating desire and holding attention. This year, we talk about making it easier for customers to purchase across all stages of the buyer’s journey. By providing audiences with earnest and engaging content, you can build lasting connections in 2022 and beyond that drive demand to new heights.

2022 Content Marketing for Demand Generation Survey: Market Brief

Content Marketing Institute

Welcome to the Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022. The research suggested that due to lockdowns and work-from-home mandates, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity to get and stay in front of audiences. As in the previous year, nearly one in three technology marketers said their organization was extremely or very successful with content marketing. These marketers, our “top performers,” have certain characteristics that set them apart from their peers (see page 4). Some of the biggest things they do differently than their peers: ◾ Document their content marketing strategy ◾ Do an excellent/very good job demonstrating the ROI of their content marketing initiatives ◾ Prioritize their audience’s informational needs over their organization’s sales message ◾ Differentiate their content from the competition ◾ Nurture subscribers/audiences/leads No matter how successful they are at content marketing, most respondents plan to invest in video in 2022: 72% of all technology respondents forecast investment in this area followed by investment in events (69%), paid media (65%), and owned-media assets (63%). And, yes, challenges remain. The top challenges are: ◾ Creating content that appeals to multi-level roles within the target audience ◾ Accessing subject matter experts to create content ◾ Internal communication among teams/silos These internal challenges point to a greater need for technology marketers to formalize content operations within their organizations.

Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022

Content Marketing Institute

Welcome to the Enterprise Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022. The research suggested that, due to lockdowns and work-from-home mandates, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity to get and stay in front of audiences. As in the previous year, nearly one in three enterprise marketers said their organization was extremely or very successful with content marketing. These marketers, our “top performers,” have certain characteristics that set them apart from their peers (see page 4). A few of the biggest things they do are to differentiate their content and use content collaboration/calendaring/workflow tools. No matter how successful they are at content marketing, most respondents plan to invest in video in 2022: 72% of all enterprise respondents forecast investment in this area followed by investment in events (62%), paid media (59%), and owned-media assets (55%). And, yes, challenges remain. The top challenge, which is the same as it was two years ago, is internal communication between teams/silos (57%). It indicates a pressing need to formalize content operations in enterprises that have not yet done so.

Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2022

Content Marketing Institute

Welcome to the B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022. Our research suggested that, due to work-from-home requirements, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity for businesses to get and stay in front of audiences. Some B2C marketers discovered new audiences altogether. Short articles and videos were big over the last 12 months with the B2C marketers we surveyed. In addition, expect a lot of B2C investment in video in 2022: 72% forecast investment in this area. Paid media came in a distant second. Although most B2C marketers reported success with content marketing in the last 12 months, there are still challenges. Respondents said their top two content marketing challenges were creating content that appeals to multi-level roles within the target audience (42%) and internal communication between teams/silos (41%). If B2C marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in 2022.

12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...

Content Marketing Institute

Welcome to the Manufacturing Content Marketing Benchmarks, Budgets, and Trends with Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022. This year’s research suggested that the pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether. Videos and virtual events/webinars were big over the last 12 months with the manufacturing marketers we surveyed. In addition, 85% expect continued investment in video in 2022, making it the top area of predicted investment. Yet manufacturing marketers continue to face content marketing challenges within their organizations: 51% said they are challenged with creating valuable content instead of sales-oriented content as well as with overcoming the traditional marketing and sales mindset. Fifty percent said they are challenged with accessing subject matter experts to create content. If manufacturing marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in the coming year.

Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...

Content Marketing Institute

Welcome to Content Marketing Institute’s first Video & Visual Storytelling Survey. In this report, you’ll learn how content marketers are using videos, how they’re getting them produced, where they’re seeing results, and more. Are you using video strategically? Are you paying as much attention to your video distribution plan as you are to video creation? Are you measuring results to see what works? All are important to overall video marketing success. Here’s to yours!

Content Marketing Video & Visual Storytelling Survey

Content Marketing Institute

Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been. This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded! The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether. The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before. Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!

12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...

Content Marketing Institute

By day, you’re in the office, cooking up content. By night, you’re in the kitchen, preparing a satisfying meal. But what if we combined the two? Developing a content marketing strategy is like creating a dinner menu. You start with the basic ingredients and build upon them. You perfect your technique, exercising balance while adding a dash of flavor. And don’t forget, presentation is key. You must distribute and plate your meal beautifully. So, what are people making and how are they making it? We asked the Content Marketing Institute team to share their favorite content-inspired dishes. Whether you are a first-time cook or a seasoned chef, these recipes will give you new perspective on processes, measurement and ROI, technology, and more. They are definitely ones you want in your repertoire. We’ve put together the ultimate cookbook for content marketers, filled with tasty (and mildly entertaining) recipes. We hope you enjoy it. Bon appétit!

Cooking Up Content with the Content Marketing Institute

Content Marketing Institute

2021 Content Management & Strategy Survey

Content Marketing Institute

Welcome to our annual Technology Content Marketing Benchmarks, Budgets, and Trends report, based on our latest annual content marketing survey conducted in July 2020. The study showed that technology marketers, in the throes of adjusting to business changes presented by a global pandemic, put more emphasis on using content marketing to generate demand and leads than they had the previous year. They also were looking more closely at conversion and marketing qualified lead (MQL) metrics to track the performance of their content. These insights suggest that tech marketers were increasingly called upon to use content marketing for demand and lead generation. It makes sense, then, that their use of virtual events (83%) increased by nine percentage points over the previous year, as virtual relationship-building and selling took a front seat. In addition, livestreaming video finally took off (one-third of all tech respondents—and 53% of those working in large companies—reported using it). It’s too soon to tell if these will be lasting shifts. Priorities are likely to change again as restrictions caused by the pandemic ease up. We look forward to exploring these topics in our next round of annual content marketing research.

Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021

Content Marketing Institute

Welcome to our annual Enterprise Content Marketing Benchmarks, Budgets, and Trends report. Here we present the findings from enterprise marketers (those who work in organizations with 1,000+ employees) who replied to our 11th Annual Content Marketing Survey. At the time of the survey, content marketers had just made it through the first half of 2020. Most reported that their organization made quick changes when the pandemic hit, most notably by changing their targeting/messaging strategy, adjusting their editorial calendar, and changing their content distribution/promotion strategy. The majority (57%) expected to spend about the same on content marketing during the second half of 2020 as they spent in the first half (17% expected a decrease). Team size hadn’t changed drastically compared with the previous year (48% said it stayed the same); yet, another 35% reported an increase. Overall, one-third of the enterprise respondents reported high levels of content marketing success. These top performers said the top two factors contributing to that success in the last 12 months were “the value our content provides” (79%) and “website changes” (62%). Looking forward, 74% of respondents felt the pandemic would have a major or moderate long- term impact on their organization’s overall content marketing success. It will be interesting to see how enterprise marketers rise to the challenges in 2021.

Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2021

Content Marketing Institute

Welcome to our annual B2C Content Marketing Benchmarks, Budgets, and Trends report. Here we present the results from B2C marketers who replied to our 11th Annual Content Marketing Survey. The events of 2020 have certainly reshaped how organizations conduct their marketing. At the time of this survey, content marketers were still reeling from the events that took place during the first half of 2020. As we usher in 2021, we are still facing constant change and uncertainty. Many B2C marketers reported adjusting quickly when the pandemic hit; perhaps their companies were doubling down on digital, heavily engaging in virtual events, or trying to keep on top of rapidly changing analytics resulting from more people being at home and online. All these scenarios created the need for new content, formats, and strategies. As we move into 2021 in a world where most gatherings are still limited, direct-to-consumer will continue to drive B2C. Successful B2C marketers will focus on creating content experiences and building relationships in the digital world.

11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...

Content Marketing Institute

CMWorld Bingo

Content Marketing Institute

Welcome to the 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. You may notice this year’s report feels different than past years and that’s by design. A year like no other required an approach like no other. As in past years, we fielded the survey during the summer. We asked many of the same questions as last year but added new ones to see how content marketers were faring several months into the pandemic. Although the data did not reveal drastic reductions in content marketing resources, many respondents shared in the fill-in comments their challenges of having to do more with less. Others shared their concerns about trying to reach audiences in an overcrowded virtual world. Nevertheless, one thing stood out: Content marketers are resilient. Most have met the challenges of the pandemic head-on: They’re adapting quickly—and they believe in the value their content provides.

11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...

Content Marketing Institute

Virtual conferences and events provide new opportunities for you to showcase your product or service, meet 1:1 with your current and potential customers, and listen to the needs of the industry. With such a large investment of time, money, and human resources, it’s no surprise that management expects great returns on each event that your company sponsors. On behalf of the Content Marketing Institute team, we’re all here to help you. We’re ready for exciting experiences, great ROI for sponsors, and new ways for customers to advance the practice of content marketing because of partner relationships built at our events.

Virtual Events - Sponsor and Exhibitor Checklist

Content Marketing Institute

Welcome to Technology Content Marketing 2020: Benchmarks, Budgets, and Trends. This report is based on the findings from our 10th annual content marketing survey. Technology marketers continue to make progress with content marketing. Approximately one-third rate their organization’s overall content marketing as extremely or very successful, and 76% report they are much more or somewhat more successful compared with one year ago. What makes them successful? When we look at the top performers, we see they treat content marketing as a strategic business function, craft content thoughtfully, experiment with distribution, and measure their results. They use content marketing not only to create brand awareness and generate leads, but also to build loyalty and subscribed audiences.

Technology Content Marketing 2020: Benchmarks, Budgets, and Trends

Content Marketing Institute

When Content Marketing Institute (CMI) first reported on manufacturing in 2014, we noted that manufacturers were later to adopt content marketing than other industries we studied. They’ve certainly come a long way since then. As you’ll see in this report—based on the results of our 10th annual content marketing survey—manufacturing marketers have become more strategic with their content marketing and are feeling less challenged with communicating complex content. Many are reporting success with their overall approach to content marketing. The ability to craft content for different audiences across various stages of the buyer’s journey—and distribute that content with precision—will be important to continued success in 2020.

Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and Trends

Content Marketing Institute

Welcome to our annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We’re excited to present you with the findings from our latest content marketing survey. Content marketing has changed a lot since we launched this research nearly a decade ago. We marketers are still focused on content creation, but our thinking about the audiences for whom we create that content has evolved. So, too, have the ways we distribute, measure, and improve upon our content marketing. Technology has played a big role, along with the knowledge we’ve gained through our content marketing experiences. As you’ll see in this report, some organizations are more developed than others with their content marketing. But you’ll also recognize your own practices reflected in many of the findings. Where does your company stand? What do you need to get to where you want to be? If you need help, let us know!

2020 Content Marketing Benchmarks, Budgets, and Trends - North America

Content Marketing Institute

Unpredictable algorithm shifts. Falling reach and lower engagement rates. Growing consumer mistrust from fake news and data breaches. Despite woes like these, people still use social media platforms – and marketers are still drawn to their relationship-building powers. In fact, in 2019 research from Content Marketing Institute and MarketingProfs, 61% of B2B marketers and 69% of B2C marketers say they’ve increased their use of social media for content marketing compared with one year ago. However, navigating the social media landscape is like entering a dark forest without a map. If you aren’t familiar with the terrain and don’t have a solid plan, you can’t expect to reach your destination, let alone make it out of the woods unscathed. This guide is full of tools that will help you find the best path to success, from planning your social media explorations, to growing legions of brand fans, to engaging them in meaningful ways. We’ll cover the top content marketing opportunities in the social sphere, including: - Landmark locations like Facebook, Twitter, and LinkedIn - Video viewing-centric channels like YouTube and Twitch - Streaming media sites like Snapchat Stories and Instagram Stories - Emerging social platforms like Vero True Social and WeGather Online

Survival Guide: How to Navigate the Wilds of Social Media for Content Marketing

Content Marketing Institute

Welcome to B2C Content Marketing 2019—Benchmarks, Budgets, and Trends. This report presents the results from the B2C marketers who took our ninth annual content marketing survey. Our research has consistently shown that creating brand awareness is a top goal for B2C content marketing. However, many of this year’s survey respondents also reported strong concern for using content to solidify existing relationships (see page 13). Content that can be effective at building loyalty takes many shapes and forms today, for example: - Videos and social media stories that entertain - In-person events that create a sense of community and belonging - Podcasts that inspire - Live or virtual experiences that evoke emotion - Articles, guides, newsletters, etc., that provide information Obviously, the list goes on. The point is, that while driving people to content is critical, giving them reasons to keep coming back will grow long-term success!

B2C Content Marketing 2019 - Benchmarks, Budgets, and Trends

Content Marketing Institute

Más de Content Marketing Institute (20)

2022 Content Marketing for Demand Generation Survey: Market Brief

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Technology Content Marketing 2020: Benchmarks, Budgets, and Trends

Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and Trends

2020 Content Marketing Benchmarks, Budgets, and Trends - North America

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B2C Content Marketing 2019 - Benchmarks, Budgets, and Trends

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Value Proposition canvas- Customer needs and pains

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Organizational Transformation Lead with Culture

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

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