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Giving up control to increase engagement
SIGNAL 2011
The Marketing in Real Time Conversation
Business is being reorganized by the consumer
--they are taking control
58% of purchases originated with search
Display cl...
Not surprising – control comes before love
This desire for control is gaining official
traction
Europe’s Cookie Detective - Effective May 25, 2011
Do not Track & Bro...
“Consumers prefer to create the contact”
Finnish Consumer Survey 2009
Consumers think
they control:
methods
own initiative...
Ads are becoming more and more social
20-40% follow some sort of brand
New users – one of first 10 follows is a brand
User interests driving discovery
StumbleUpon leading social discovery
So what’s next?
Users promoting
your company
in their spaces
for rewards
Foursquare for Ads?
Group conversations
about products and services?
More positive about their service provider
Almost 50% are interested in increasing the amount
of products and services wit...
thank you
Jessica Insalaco|jessica@manilla.com
Consumer Controlled Environments Have the Highest Engagement Levels
Consumer Controlled Environments Have the Highest Engagement Levels
Consumer Controlled Environments Have the Highest Engagement Levels
Consumer Controlled Environments Have the Highest Engagement Levels
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Speaker: Jessica Insalata, EVP and CMO, Manilla

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Consumer Controlled Environments Have the Highest Engagement Levels

  1. 1. Giving up control to increase engagement SIGNAL 2011 The Marketing in Real Time Conversation
  2. 2. Business is being reorganized by the consumer --they are taking control 58% of purchases originated with search Display click-throughs down 50% YOY An estimated 18B apps downloaded in 2011 54% of auto insurance purchases started online
  3. 3. Not surprising – control comes before love
  4. 4. This desire for control is gaining official traction Europe’s Cookie Detective - Effective May 25, 2011 Do not Track & Browser Tracking Protection in the US
  5. 5. “Consumers prefer to create the contact” Finnish Consumer Survey 2009 Consumers think they control: methods own initiative permission basis Consumers don’t think they control their data: collection storage usage
  6. 6. Ads are becoming more and more social
  7. 7. 20-40% follow some sort of brand New users – one of first 10 follows is a brand
  8. 8. User interests driving discovery
  9. 9. StumbleUpon leading social discovery
  10. 10. So what’s next?
  11. 11. Users promoting your company in their spaces for rewards Foursquare for Ads?
  12. 12. Group conversations about products and services?
  13. 13. More positive about their service provider Almost 50% are interested in increasing the amount of products and services with their provider Significantly higher click through rates
  14. 14. thank you Jessica Insalaco|jessica@manilla.com

Speaker: Jessica Insalata, EVP and CMO, Manilla

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