Hybrid Messaging: From SMS to Push Notifications

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This presentation was held during the Mobile Convention Amsterdam, May 21st 2014. CM's CEO Jeroen van Glabbeek explains the emergence of push notifications. Van Glabbeek introducres the possibilities and limitations of push, and how to combine it with SMS to create optimal coverage. SMS has the reach and push is low cost. Combined together it delivers a powerful tool; hence hybrid messaging. Hybrid messaging can be delivered in several ways. As a direct push option using an existing app. As done for booking.com. Using the appdominal SDK (software development kit), building the functionality into an existing or new app. As done for ANWB and StudyCall. Using a container app, which shows a mobile website in an app. Using the built-in push functionality of the app, as done for Ayton. Or with a completely new, branded app. White labeled solution as used by Leaseplan. Or finally using Notifire. CM's own brand, very low cost.

Tecnología Empresariales

CM GROUP | WWW.CM.NL
90% OF ALL TEXTMESSAGES
ARE READ WITHIN 90 SECONDS
OF BEING DELIVERED.
SOURCE: ORACLE

CM GROUP | WWW.CM.NL
AUTHENTICATION INTERACTION TRANSACTION NOTIFICATION

1. SMS MESSAGING
2. PUSH MESSAGING
CM GROUP | WWW.CM.NL

CM GROUP | WWW.CM.NL
SMS MESSAGING
100% OF ALL MOBILE PHONE USERS…
… HAS A PHONE WITH SMS FUNCTION
… HAS A TELECOM PROVIDER THAT ALLOWES TEXTING
… KNOWS HOW TO OPEN A SMS

CM GROUP | WWW.CM.NL
PUSH MESSAGING
38% OF ALL MOBILE PHONE USERS OWNS A SMART PHONE
49% OF ALL MOBILE PHONE USERS USE MOBILE INTERNET
44% OF ALL PEOPLE WORLDWIDE USE MOBILE APPS
68% ENABLED PUSH MESSAGING
SOURCES: eMarkter | MobiThinking | ORACLE

CM GROUP | WWW.CM.NL
SMS MESSAGING
WIDE REACH
PUSH MESSAGING
LOWER PRICING

CM GROUP | WWW.CM.NL
CHALLENGE:
FINDING THE OPTIMAL
COMBINATION

1. SMS MESSAGING
2. PUSH MESSAGING
3. HYBRID MESSAGING
CM GROUP | WWW.CM.NL

CM GROUP | WWW.CM.NL
DIRECT PUSH
Booking
Say YES to
Lisbon! Huge
savings and last-
minute deals for
this weekend!
SENT PUSH WITH EXISTING APP

TOKENLESS
Booking
Zeg JA tegen
Catania! Last-
minute deals voor
dit weekend. Pak
ze voordat ze weg
zijn!' to token
c8a55615b0631f8e
28bd5cea7d60b5b
a3993bdfcb217dbd
CM GROUP | WWW.CM.NL
€ 75
PER BATCH
€ 250
PER MONTH

CM GROUP | WWW.CM.NL
APPDOMINAL SDK
HYBRID MESSAGING AND SECURITY FOR YOUR APP

CM GROUP | WWW.CM.NL
HYBRID MESSAGING AND SECURITY FOR YOUR APP
APPDOMINAL SDK
SPEAKER: CHRIS WIGANT | STUDYCALL

CM GROUP | WWW.CM.NL
APPDOMINAL SDK€CT 1 - 5
PER PUSH
MESSAGE
€ 89 - 249
PER MONTH
€CT 5 - 10
PER SMS
MESSAGE
€CT 5
PER HYBRID
MESSAGE

CM GROUP | WWW.CM.NL
CONTAINER APP
YOUR MOBILE WEBSITE IS AN APP

CM GROUP | WWW.CM.NL
CONTAINER APP€CT 1-5
PER PUSH
MESSAGE
€ 89 - 249
PER MONTH
€CT 5-10
PER SMS
MESSAGE
€CT 5
PER HYBRID
MESSAGE

CM GROUP | WWW.CM.NL
BRANDED APP
WHITE-LABEL APPS FOR MESSAGING AND SECURITY

CM GROUP | WWW.CM.NL
BRANDED APP
€ 1000
-
€ 6000
SETUP
€CT 1-5
PER PUSH
MESSAGE
€CT 5-10
PER SMS
MESSAGE
€CT 5
PER HYBRID
MESSAGE

NOTIFIRE
€ 0
SETUP
OR
MONTHLY
CM GROUP | WWW.CM.NL
€CT 1-5
PER PUSH
MESSAGE
€CT 5-10
PER SMS
MESSAGE
€CT +/- 5
PER HYBRID
MESSAGE

CM GROUP | WWW.CM.NL
OWN APP
APPDOMINAL SDK
CONTAINER APP
BRANDED APP
NOTIFIRE

CM GROUP | WWW.CM.NL
HYBRID MESSAGING
YOU’VE GOT THE MESSAGE,
WE DELIVER

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Hybrid Messaging: From SMS to Push Notifications

1. BY JEROEN VAN GLABBEEK

2. CM GROUP | WWW.CM.NL 90% OF ALL TEXTMESSAGES ARE READ WITHIN 90 SECONDS OF BEING DELIVERED. SOURCE: ORACLE

3. CM GROUP | WWW.CM.NL AUTHENTICATION INTERACTION TRANSACTION NOTIFICATION

4. 1. SMS MESSAGING 2. PUSH MESSAGING CM GROUP | WWW.CM.NL

5. 1. SMS MESSAGING 2. PUSH MESSAGING CM GROUP | WWW.CM.NL

6. CM GROUP | WWW.CM.NL SMS MESSAGING 100% OF ALL MOBILE PHONE USERS… … HAS A PHONE WITH SMS FUNCTION … HAS A TELECOM PROVIDER THAT ALLOWES TEXTING … KNOWS HOW TO OPEN A SMS

7. 1. SMS MESSAGING 2. PUSH MESSAGING CM GROUP | WWW.CM.NL

8. CM GROUP | WWW.CM.NL PUSH MESSAGING 38% OF ALL MOBILE PHONE USERS OWNS A SMART PHONE 49% OF ALL MOBILE PHONE USERS USE MOBILE INTERNET 44% OF ALL PEOPLE WORLDWIDE USE MOBILE APPS 68% ENABLED PUSH MESSAGING SOURCES: eMarkter | MobiThinking | ORACLE

9. CM GROUP | WWW.CM.NL SMS MESSAGING WIDE REACH PUSH MESSAGING LOWER PRICING

10. CM GROUP | WWW.CM.NL CHALLENGE: FINDING THE OPTIMAL COMBINATION

11. 1. SMS MESSAGING 2. PUSH MESSAGING 3. HYBRID MESSAGING CM GROUP | WWW.CM.NL

12. CM GROUP | WWW.CM.NL

13. CM GROUP | WWW.CM.NL DIRECT PUSH Booking Say YES to Lisbon! Huge savings and last- minute deals for this weekend! SENT PUSH WITH EXISTING APP

14. TOKENLESS Booking Zeg JA tegen Catania! Last- minute deals voor dit weekend. Pak ze voordat ze weg zijn!' to token c8a55615b0631f8e 28bd5cea7d60b5b a3993bdfcb217dbd CM GROUP | WWW.CM.NL € 75 PER BATCH € 250 PER MONTH

15. CM GROUP | WWW.CM.NL APPDOMINAL SDK HYBRID MESSAGING AND SECURITY FOR YOUR APP

16. CM GROUP | WWW.CM.NL HYBRID MESSAGING AND SECURITY FOR YOUR APP APPDOMINAL SDK SPEAKER: CHRIS WIGANT | STUDYCALL

17. CM GROUP | WWW.CM.NL APPDOMINAL SDK€CT 1 - 5 PER PUSH MESSAGE € 89 - 249 PER MONTH €CT 5 - 10 PER SMS MESSAGE €CT 5 PER HYBRID MESSAGE

18. CM GROUP | WWW.CM.NL CONTAINER APP YOUR MOBILE WEBSITE IS AN APP

19. CM GROUP | WWW.CM.NL CONTAINER APP€CT 1-5 PER PUSH MESSAGE € 89 - 249 PER MONTH €CT 5-10 PER SMS MESSAGE €CT 5 PER HYBRID MESSAGE

20. CM GROUP | WWW.CM.NL BRANDED APP WHITE-LABEL APPS FOR MESSAGING AND SECURITY

21. CM GROUP | WWW.CM.NL BRANDED APP € 1000 - € 6000 SETUP €CT 1-5 PER PUSH MESSAGE €CT 5-10 PER SMS MESSAGE €CT 5 PER HYBRID MESSAGE

22. CM GROUP | WWW.CM.NL NOTIFIRE

23. NOTIFIRE € 0 SETUP OR MONTHLY CM GROUP | WWW.CM.NL €CT 1-5 PER PUSH MESSAGE €CT 5-10 PER SMS MESSAGE €CT +/- 5 PER HYBRID MESSAGE

24. CM GROUP | WWW.CM.NL OWN APP APPDOMINAL SDK CONTAINER APP BRANDED APP NOTIFIRE

25. CM GROUP | WWW.CM.NL HYBRID MESSAGING YOU’VE GOT THE MESSAGE, WE DELIVER

26. CM GROUP | WWW.CM.NL Q&A

Hybrid Messaging: From SMS to Push Notifications

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Hybrid Messaging: From SMS to Push Notifications