A webinar hosted by CM Telecom and presented by Product Manager Hybrid Messaging, Sjors de Wildt. For the full presentation: https://www.youtube.com/watch?v=S-tdIY7clg8 Download our Hybrid Messaging Whitepaper: https://get.cmtelecom.com/hybrid-messaging-whitepaper/ SMS is powerful when it comes to customer engagement. But times have changed, the mobile messaging market has evolved. There are new, faster and more cost-effective methods like push messaging. CM introduces Hybrid Messaging, the future of cross-platform messaging. This presentation will introduce you to the benefits of Hybrid Messaging and how sms, push and voice messages can effortlessly be combined in one platform and how this improves the engagement with your audience. You will reach your target audience, whatever the platform. How Hybrid Messaging can help your business move forward? SMS enjoys 98% open rate and is still one of the most effective and personal methods of getting your message across. However, push notifications has risen since the explosion in sales of smartphone apps and is now a standard. The question is: “How to choose which channel to use to reach your target audience most cost efficiently?” CM introduces Hybrid Messaging: a dynamic messaging routing platform that automatically delivers your message via Push, SMS or Voice. Use Hybrid Messaging for marketing, notifications and authentication. Hybrid Messaging is a CM Telecom Product, We are an experienced global mobile services company using platform innovation since 1999 to help companies engage with their consumers. We enable mobile messaging and payment functionality across a range of critical business processes, including customer interaction, marketing campaigns and mobile CRM. Mobile is the most effective ways to engage with customers. We guarantee you’ll reach your audience, whatever the channel. We provide mobile solutions, easily accessible through web browsers and mobile applications that clients use to increase engagement. We are the connecting company that loves to drive you forward in mobile Messaging, Payments, Security & Voice VIDEOS, WEBINARS, WHITEPAPERS & MORE: * https://www.cmtelecom.com * https://twitter.com/CMTelecom * https://www.linkedin.com/company/cm-telecom * https://www.facebook.com/CMTelecomBV

1. 1
CM TELECOM
Hybrid Messaging
The webinar will start shortly.
12:00 CEST/CET+1

2. 2
Responsible for Hybrid Messaging, CM Security Products (OTP), Product Marketing Support
sjors.dewildt@cmtelecom.com
INTRODUCTION
PRODUCT MANAGER
Sjors de Wildt

3. WHAT ABOUT OUR AWARDS
Great Place to Work, Deloitte Tech Fast 50...
CM LEGACY
Active since 1999 and over 15 companies
acquired
230 +
Employees’ number increase everyday
Privately owned
MORE THAN…
20.000 clients worldwide
CM IN FIGURES
WE PROCESS
More than 1.5 Billions mobile transactions/year
SUSTAINABLE & PROFITABLE
A sustainable growth to hit 70M€ revenue in 2015

4. 4
Belgium, France, Germany,
Netherlands, UK
EUROPE
China, Hong Kong, Thailand,
Japan, Australia etc.
APAC
South Africa, Kenya, Cameroon,
etc.
AFRICA
COUNTRIES WE OPERATE IN

5. 5
OUR SOLUTIONS
Interactive Voice Response, voice commands
for One Time Passwords, etc.
VOICE
IOS, Android, Windows phones. Expertise that
truly add value to your business
APP DEVELOPMENT
Hybrid, SMS, PUSH, CM Analytics One
Time Passwords, etc.
MESSAGING
IN-App payment, SMS Premium, Direct
Carrier Billing, etc.
PAYMENTS
Ticketing, payment and notification
services for your events
TICKETING
Authentication, verification and identification
tools
SECURITY

6. Our platform is used by some of the world’s
most respected companies

7. HYBRID MESSAGING

9. STILL MOST EFFECTIVE

10. STILL MOST EFFECTIVE
1625 BILLION MESSAGES A2P & P2A in 2015
98% OPEN RATES (vs. 20% ON EMAIL)
90% READ WITHIN 3 MINUTES
96% OF SMARTPHONE USERS STILL USE SMS
PHONE NUMBER BASED COMMUNICATION
SMS

11. PUSH
TECHNOLOGY
FASTER
CHEAPER
RICHER CONTENT
ENGAGING
INTERACTION
3.5 BILLION
SMARTPHONES
IN 2016
SMS
TECHNOLOGY
100% REACH
FROM SMS TO PUSH

12. DYNAMIC MOBILE MESSAGE
ROUTING VIA SMS AND PUSH
HYBRID MESSAGING?

13. DYNAMIC MOBILE MESSAGE
ROUTING VIA SMS AND PUSH
HYBRID MESSAGING?
YOUR MESSAGE
Sending via our
Messaging gateway
OUR PLATFORM
The Hybrid Platform
detects if push delivery is
possible.
SMS MESSAGE
No app detected or offline
Delivery via telecom operator
PUSH MESSAGE
App detected and online
Delivery via push network

14. USE HYBRID MESSAGING FOR
14
MARKETING (BULK) NOTIFICATIONS AUTHENTICATIONS
Send your marketing / bulk traffic
in high volumes through our robust
platform with high throughput.
Notify your users when it matters
most with our fast and high
delivery rates.
Secure your online environments
with 2 factor authentications via
SMS & Push

15. USE HYBRID MESSAGING FOR
15
MARKETING (BULK) NOTIFICATIONS AUTHENTICATIONS
Send your marketing / bulk traffic
in high volumes through our robust
platform with high throughput.
Notify your users when it matters
most with our fast and high
delivery rates.
Secure your online environments
with 2 factor authentications via
SMS & Push
Exclusive offer, 10% off
on our full collection.
Valid for next 24 hours.
Dear customer, your flight
to Dubai has been
delayed till 15:00h.
Your one time password
to login is: 45678

16. HYBRID CLIENT CASES
16
PRAKTIJK APP DEMOCRATIC ALLIENCE KWIKPAY
Government / Non profit
One Time Passwords
South Africa
Healthcare sector
Dentist appointment reminders
Available in Netherlands
Retail
Mobile Prepaid top up solution
One Time Passwords & Marketing

17. 1
7
HYBRID FEATURES

18. 1
8
Secure
Our SDK uses a secure
SSL connection to
retrieve the message
from our server + uses
masked messages
Phone no. verified
First time app users will
be validated via a SMS
code send to their
phone number.
SMS & Voice fallback
If the push message
does not arrive due to
connection issues, we
can send an SMS or
Voice message instead.
Multi platform
Our Hybrid solution
delivers push on iOS,
Android and Windows
phone and what ever
will be next!
Easy to integrate
Use our plugin SDK
library to implement
the Hybrid service into
your app, or use our
white label app
solution.

19. 19
First time users will be asked to
verify their phone number via a
one time SMS pin-code. Once
verified, push is enabled and
messages can be received.
ONE TIME VERIFICATION
ENABLE IN APP PUSH MESSAGING

20. SDK
PHONE NUMBER
VERIFICATION
RECEIVING PUSH
NOTIFICATIONS
DISPLAY MESSAGE
INBOX IN APP
ENABLE YOUR OWN APP

22. HOWTO SEND A HYBRID MESSAGE?
22
LOGIN.CMTELECOM.COM

23. HOWTO SEND A HYBRID MESSAGE?
23

24. HOWTO SEND A HYBRID MESSAGE?
24

25. HOWTO SEND A HYBRID MESSAGE?
25

26. HOWTO SEND A HYBRID MESSAGE?
26

27. HOWTO SEND A HYBRID MESSAGE?
27

28. WHAT PROBLEMS DOES HYBRID SOLVE ?
28
MORE APP
ENGAGEMENT
REMAIN SECURE
LOWERING COSTS
SEEMLESS EXPERIENCEBROADEN REACH
HYBRID …
FASTER DELIVERY

29. 50% OF
THE
SMS
PRICE

30. HOW TO IMPLEMENT ?
30
Step 1
CREATE
Sign up for CM’s platform
Step 2
DEFINE
Define your messaging
needs (Bulk, OTP, Critical
messaging) & price plan
Step 3
IMPLEMENT
Implement the Hybrid SDK
(require the clients’
IOS/Android push
certificate)
Or use Notifire
Step 4
CONNECT
Connect the APP to the
messaging account, test
the connection
Step 5
SEND
Start sending messages via
the Hybrid Platform to the
App or SMS inbox

31. THANK YOU
sjors.dewildt@cmtelecom.com
www.cmtelecom.com