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Chapter 16 persuasive public speaking

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COMM107 Oral Communication: Principles and Practice
COMM107 Oral Communication: Principles and Practice

Presentation created for COMM 107 - Oral Communication: Principles and Practice University of Maryland Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin

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Chapter 16: Persuasive Public Speaking If you are opinionated, here is your chance.
Types of persuasive speeches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Persuasion process ,[object Object],[object Object],[object Object],[object Object]
Persuasion process Things to consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Components of the persuasive speech
Components of a persuasive speech ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Speaker credibility (ethos) ,[object Object],[object Object],[object Object],[object Object]
Ethos
Speaker credibility (ethos) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Speaker credibility (ethos) ,[object Object],[object Object],[object Object],[object Object]
Logos
Logical arguments (logos) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Logical arguments guide your central idea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Logical fallacies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Logical fallacies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do you sell your point of view? ,[object Object],[object Object],[object Object],[object Object]
How do you sell your point of view? ,[object Object],[object Object]
How do you sell your point of view? ,[object Object],[object Object]
How do you sell your point of view? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pathos
Psychological appeals (pathos) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appeals to motivate listeners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And remember that all of this has to be arranged in a way that makes sense
 
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