COMPUTEX TAIPEI 2013 - Cloud Industry Forum Topic: Many Clouds, Many Choices Speaker: Rex Wang Vice President, Product Marketing, Oracle Corporation

1. Many Clouds, Many Choices
Rex Wang
VP Product Marketing
Oracle
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Social. Mobile. Complete.

2. The following is intended to outline our general product
direction. It is intended for information purposes only, and
may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality,
and should not be relied upon in making purchasing
decisions. The development, release, and timing of any
features or functionality described for Oracle’s products
remains at the sole discretion of Oracle.
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3. Choice of Service Types: IaaS, PaaS, SaaS
Business End User
Customizations
Customizations
Application
Application
Platform
SaaS Cloud
Service
Provider
PaaS Cloud
IaaS Cloud
Key
Driver
3
Consolidation
App Development
New Capability
Cost Savings
Focus
Speed
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Service Provider
Developer
Customizations
Consumer
IT Professional
Consumer
Different Users

4. Choice of Deployment Models:
Private, Public, Hybrid
Exclusive
Private Cloud
• CapEx & OpEx
• Control & visibility
• Not shared
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Shared by multiple organizations
Hybrid Cloud
• Cloudbursting – overdraft
for peak loads
• Dev/Test & production
• B2B integration
Public Cloud
• OpEx
• Outsourced services
• Shared by multiple orgs

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6. Cloud Adoption Is Rising
40%
37%
Percent of Customers
35%
30%
25%
29%
26%
20%
15%
Private Cloud
Public Cloud
14%
10%
5%
0%
2010
Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2012
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2012

7. PaaS Outpacing IaaS
0%
10% 20% 30% 40% 50% 60%
Application Server as a Service
Platform as a Service
(PaaS)
Private
Database as a Service
Identity as a Service
Storage as a Service
Infrastructure as a Service
(IaaS)
Compute as a Service
Dev/Test as a Service
Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2012
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2010
2012
Public
2010
2012

8. Case
Study
Private PaaS Examples
•
Solution:
– JAP – Java Application Platform
– DHP – Database Hosting Platform
– CHP – Compute Hosting Platform
– Centralized deployment of 200+ apps
– Oracle:
• WebLogic Server 10.3
• Oracle Database 11g
• Solaris
• Sun M-Series/T-Series
•
Solution:
– “Oracle as a Service” PaaS
– Consolidate 300 small to medium
database environments onto 3 grids
– Advanced chargeback model for cost
recovery
– Oracle:
• Oracle Database 11g
• Exadata
•
Solution
– Oracle Database as a Service (PaaS)
with eGRID
– Consolidation of >60 applications
until now on a standardised platform
– Standardised environment, process
and pricing
– Attractive price model with very low
time to market
•
Benefits:
– 35% reduction in operating costs
– 30% reduction in project costs
– 44% power consumption avoided in
4 years, while doubling capacity
– No downtime incidents in 3 years
•
Benefits:
– 50% operating cost improvement
– P&L breakeven in Year 1
– Server utilization: 15%  80%
– Elasticity – CPU can be taken from
resource pool as needed
•
Benefits
– Very fast deployment
– Very good performance (> increase
in all areas)
– Cost reduction of > 50%
– GREEN IT: 57% fewer power used
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9. Roadmap to Cloud
Traditional Silos
•
•
•
•
Physical
Dedicated
Static
Heterogeneous
Consolidated
• Virtual
• Shared platform
& shared
infrastructure
• Dynamic
• Standardized
platform &
infrastructure
Private Cloud
• Self-service
• Auto-scaling
• Metering &
chargeback
• Capacity planning
Public Cloud
• Specialized
• Shared
• Standardized
Hybrid Cloud
• Federation across
public & private
clouds
• Interoperability
• Cloudbursting
Start with consolidation • Extend to private cloud • Use public cloud where appropriate
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10. Consolidation at PaaS and IaaS Layers
Consolidate onto standard, shared
and elastically scalable PaaS
App
App
App
App
App
• Standardized PaaS for all applications
reduces heterogeneity, cost and complexity
• Accelerated new application development
• Cost savings from less hardware, power and
data center space
PaaS
App
vs.
App
Consolidate onto shared IaaS
without standardization
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App
IaaS
App
• Software stack heterogeneity, cost and
complexity persists
• No administration (O&M) cost savings
• Cost savings from less hardware, power and
data center space

11. Exadata, Exalogic, SPARC SuperCluster
Extreme Performance, Engineered Systems
• Unmatched performance, simplified deployment, lower total cost
• Building blocks for consolidation and cloud computing

12. Case
Study
Turkcell: DW and DB Consolidation
Faster
Reports
Storage
Savings
Reduced
Admin
10X
540 TB
20%
27 min to 3 min
(avg for 50k rpts)
600 TB to 60 TB
Benefits
“In a word, Oracle Exadata is fantastic. Almost no report
takes more than 10 minutes to run, versus hours before.
It sounds unreal, but it’s real.”
- Power User, Finance Department, Turkcell
Business Objectives
• Speed up BI
• Lean, green data center
• Prepare for big data growth
Pre-Exadata
Data Warehouse
Hitachi
USP-V
5 Racks
EMC DMX-4
5 Racks
Exadata V2
Data Warehouse
2010
Data Center
Cost Savings
80% Less Power
30 m2 Less Space
2 Exadata X2-2
DB Consolidation
2011
Original V2
Standby/Dev/Test
Data Guard
Solution
• 2010: Replace 11 racks with
1 full-rack Exadata V2 for DW
• 2011: Add 2 full-rack Exadata
X2-2s for DB consolidation
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• 250 TB
Raw Data
• 25 TB Compressed
• 4 Oracle Databases
• 600 TB Raw / 60 TB
Compressed
• 16-node RAC Cluster

13. Oracle Enterprise Manager 12c
Full Cloud Lifecycle Management for Full Cloud Stack
4. Meter, Charge, Optimize
• Metering resource utilization
• Chargeback/Showback
• Optimize performance,
capacity, QoS
3. Manage & Monitor
the Cloud
• Auto-scaling
• Full stack management
• End-user, businesslevel, app monitoring
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1. Plan & Setup the Cloud
•
•
•
•
Capacity & consolidation planning
Asset discovery
Bare-metal provisioning
Policy setup
2. Build, Test & Deploy Apps
on the Cloud
• Packaging apps as assemblies
• Testing applications
• Self-service provisioning

14. Oracle Cloud
Platform Services
Application Services
Social Services
Common Infrastructure Services
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15. Oracle Cloud: Complete Suite of Integrated Services
Application
Services
Human Capital
Management
Social
Services
Platform
Services
Database
Infrastructure
Services
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Talent
Management
Social
Marketing
Social Engagement &
Monitoring
Java
Developer
Storage
Messaging
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Customer
Service &
Support
Sales &
Marketing
Mobile
Compute
Enterprise
Resource
Planning
Social
Network
Collaboration
Cache
Planning &
Budgeting
Social
Sites
Analytics
Secure
Identity
Financial
Reporting
Data
& Insight
Application
Store
Notifications

16. Oracle Cloud
• Broadest platform and application offering
• Built on industry standards – SQL, Java, HTML5, Web
• Transparently run in the cloud – zero application code changes
• Self-service control for users
• Complete data isolation and flexible upgrades
• Service-Oriented Architecture – on-premise integration
• Built-in Business Intelligence, social & mobile
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17. Oracle Cloud Computing Strategy
Complete Solutions, Complete Choice
Private Cloud
Public Cloud
SaaS
SaaS
PaaS
PaaS
IaaS
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Hybrid Cloud
• Management
• Security
• Integration
IaaS

18. Join the Conversation
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@OracleCloudZone
#OracleCloud
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