1. Europe, big cities & real estates
exploding costs/ bank crisis / demographic burden
Is there a way out ?
The Deutscher Immobilienkongress 2012 - German Real estate congress - at
Berlin was a really interesting 2 day convention with a lot of specialized workshops
for the different areas ( hotels, office, residential care home/ retirement homes, urban
development ) and the overall European situation.
We spoke about a challenging project of the Italian capital "Rome" and a possible
"new" approach of planning and decision-making of complex city & and area projects
called " IL Protocollo della qualità urbana di Roma Capitale (Records/ protocol of
urban quality of Rome..)
It was really challenging discussing and seeing in all speeches /presentations the
same trends:
Requirements will change heavily:
• Demographic evolution ( smaller & older population with specific need for older
people)
• Multifunctional needs ( city and living concepts request integrated services
including "kindergarten", shopping-centre, flexible workplace, nurse-services,
fitness & sports..)
Some results/ observations:
• Multi-storey dwelling will remain one living standard for the future
a single real estate is only part of a urban district. The smallest entity for
sustainable planning is a urban district
• Urbanisation is efficient (waste less energy / increase productivity ..)
• There is no ideal concept, but individual local solutions
• Still we are searching for the right way
• We need new models for making the system affordable
Integrating projects ( Home Improvement Disrict/ Business Improvement
District) have success & will expand
Summarizing the facts I believe we are still at the beginning of a new planning
era in general. We have to find news models / procedures to integrate all
parties ( citizens, workers, economy, banks, city users, public administration ).
Integrating means not only to hear and understand the needs, but to share
responsibility, costs and investments.

2. We need additional measurements/criterion instead of money speaking about
resources like investing time, know-how, other goods and services ( e.g. nursing,
taking care, assisting others, security, social welfare).
In other words: we have to activate all parties to find sustainable solutions. The
solution itself will be an individual/ local solution as a process, where we find a
vital relationships between all parties
Now believe it or not. The Rome: protocollo della qualità urbana is exactly this
approach:
Thanks to private sponsors of different companies, AUDIS and even German Aareal
Bank with their Rome office realized in conjunction with the City and experts to build
up a quality check-list with 31 goals and 41 criteria for 9 areas ( urban,
architecture/ public areas/ economic/ social/ environment / energetic/ cultural /
landscape ).
The quality protocol indeed is more than a checklist, but a user’s guide with clear
roles, comitments for Public Administration and other parties.
Even the future roles / processes of Public Admin are described/ proposed.
The clear focus of it is to deliver a fact-based integrated criteria and solution
paper as a decision basis for the politics (separating in this procedure fact / expert
work from political work).
Doing this helps and improves the process for all qualified parties involved.

3. On the other hand integrating banks and funds is perfect to assure, that concepts
have a sustainable, long-term value and are satisfying from the "risk-
management" aspects of value & finance.
The aspect - that a bank with its own small but very professional advisory team -
takes part in it, is taking over responsibility in levelling risks/ change both for society/
the city & investments is encouraging for me.
The old contrarian position was a mistake and securitization to bundle assets and
assumptions based on excel-sheets without taking care of the “real assets” creating
“fictive value” brought a lot of destruction.
The new integrating model seems not only for Rome and Italy, but also for other
countries a solution. Let’s hope, that these projects will be realized - not regarding
party politics. Each city (wether politically right or left) need this instrument for the
long term success.
We are working in the area of real estate, advisory and turnaround, optimizing
processes and finding new solutions for a region or for companies operating in a truly
European context. A European context that has become ever more significant in the
current times of challenges. Are you ready ?
Are you interested on our Consulting and Interim Services? I will appreciate a
feedback eMail.
CONact Market Entry Management GmbH
http://www.conact.de
http://www.RealEstateInnovation.info
CONact is a member of RealEstateInnovation - European companies in the
Real-Estate Industry
_______________________________________________________________________________
CONact Market Entry Management GmbH • Zum Feldberg 1-3 • D-61389 Schmitten - Germany
Managing director: Jörg Horst Kowollik • Commercial Register:Königstein i. Taunus • HRB 108422•
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