C.O.M.I China Outbound Market Intelligence

中国出境游市场洞悉报告
In partnership with:

COTRI facts:
Founded: 2004 | Headquarter: Heide/Germany | China Offices: Beijing, Shanghai, Guangzhou
Director: Prof. Dr. Wolfgang Georg Arlt
COTRI China Outbound Tourism Research Institute is the world's leading independent
research institute for information, training, quality assessment, research and consulting
relating to the Chinese outbound tourism market.
COTRI supports private and public service providers for Chinese outbound travellers in all
business fields. COTRI Country Partners are located in
Belgium, Bosnia, Croatia, Estonia, Finland, France, Ireland, Italy, Kosovo, Latvia, Lithuania,
Luxembourg, Macedonia, Mexico, Montenegro, Morocco, Netherlands, New
Zealand, Peru, Russia (European part), San Marino, Serbia, Slovenia, Tunisia, UK, USA and
Vatican City.
Merging scientific, cultural and industry knowledge, COTRI cooperates with leading
public and private tourism organisations in China and all over the world.
ABOUT COTRI
www.china-outbound.com

CHINA OUTBOUND TOURISM
• In 2012 more than 83 million border crossings going out from China and
102 billion US $ expenses for international travel
• China is the new No. 1 global outbound tourism source market
• Change from group travel to more semi- and self-organised travel leads
to changes in travel needs and travel behavior

COTRI’s new publication in electronic format :
• Provides changes in the tourism industry with a thorough understanding of the
vagaries of Chinese outbound tourism
• Includes in-depth market intelligence, insights and background information about
current and future developments of the Chinese outbound tourism market
• Provides quantitative and qualitative analyses and forecasts for the next three to
twelve months
• Integrates reports and statistics from international sources and exclusive research on
Chinese media and social media
• Features detailed forecasting
• Includes the China Outbound Tourism Index
• Features Exclusive interviews with major personalities of Chinese outbound tourism
CHINA OUTBOUND MARKET INTELLIGENCE
(C.O.M.I.)

CHINA OUTBOUND TOURISM EXPERT PANEL
COTRI utilises COTEP China Outbound Tourism Expert Panel in tandem with its own
expertise to predict future developments in Chinese outbound tourism. COTEP
members are drawn from the leading experts on China‘s tourism development from
within the global tourism industry and regional, national and international
organisations and institutions, including:
• Xu Jing, UNWTO Regional Director for Asia and the Pacific
• Kari Halonen, CEO of ToolBox and former marketing manager at VisitHelsinki
• Anders Ellemann Kristensen, General Manager of AlbatrosTravel
• Zhang Guangrui, professor at the Chinese Academy of Social Sciences
• John Koldowski, Special Advisor at Pacific Asian Travel Association (PATA)

CHINA OUTBOUND TOURISM INDEX
THE CHINA OUTBOUND TOURISM INDEX (COT INDEX) provides a simple but clear
indicator for the analysis and forecast of the development of China’s outbound
tourism:
• It is provided monthly and it is based on the insights of the members of the COTRI
China Outbound Tourism Expert Panel
• COTEP members are asked to take into account the development of the number of
Chinese outbound travellers, the amounts of expenses, the level of support by the
governments and the level of commitment of tourism companies and
organisations
• The numerical assessment is done in the form of single entries for the previous
and next year on a scale ranging between Minus 10 and Plus 10
• Of all submitted assessments the mean is calculated

The first section provides China’s Outbound Tourism information and statistics in the
past quarter:
I.I Outbound environment: Trends in development of China’s economy
& society in past quarter
I.2 Trends in outbound travel demand in China in past quarter
I.3 Trends in important outbound travel destinations in past quarter
I.4 Events discussed in Chinese media & online communities about outbound
travel in past quarter
I.5 China Outbound Tourism Index results: China outbound travel development
in past twelve months
I.6 Latest China outbound travel figures becoming available in past quarter
CONTENT SECTION I : DEVELOPMENT PAST QUARTER

Based not the least on the insights of the members of the COTRI China Outbound
Tourism Expert Panel, the second section provides China’s Outbound Tourism forecasts
for future trends and developments in the forthcoming twelve months:
II.1 Outbound environment: Trends in China’s economy and society in the
forthcoming twelve months
II.2 Trends in outbound travel demand in China in the forthcoming twelve
months
II.3 Trends in important outbound travel destinations in the forthcoming twelve
months
II.4 Events discussed in Chinese media & online communities about outbound
travel in the forthcoming twelve months
II.5 Experts panel index results: China outbound travel development in next
quarter & next 12months
II.6 Selected forecasts of China’s outbound tourism for the forthcoming twelve
months
CONTENT SECTION II: FORECAST FOR THE FORTHCOMING TWELVE
MONTHS

The third section provides in-depth analysis with exclusive interviews with major
personalities of Chinese outbound tourism and executive summaries of important
recent documentation in the field:
III.1 Exclusive interview with a Chinese outbound tourism expert
III.2 Executive summary of essential China Outbound Tourism documentation
III.3 C.O.M.I. Service: Visa regulations for Chinese citizens of countries in the
Schengen area
CONTENT SECTION III: DETAILED INSIGHTS

INSIDE THE C.O.M.I. JULY 2013 ISSUE
The July issue features :
• Developments of Q2 (April-June) 2013
• Forecasts for the period July 2013 - June 2014.
• An exclusive interview with Zhang Guangrui, professor at
the Chinese Academy of Social Sciences and doyen of
Chinese tourism research in China
• Two page summary of Zhang’s most recent work, China’s
Tourism Development: Situation Analysis and
Perspectives 2013

THE FORECAST
For the China Outbound Tourism index readings in the first issue of C.O.M.I., 23 COTEP
members from all continents provided their assessments, forecasts and comments.
COTRI China Outbound Tourism Expert Panel rates prospects for July 2013 to June
2014 with a plus 6.3 reading. The evaluations:
• 21 experts saw a positive development in the past twelve months, only 2 saw it
negatively
• Increased awareness and intensified activities for the Chinese tourism source market
by the global tourism industry and institutions
• However, insights into the importance of China as an international tourism source
market still not sufficient
• New chances for niche products and smaller destinations due to the ongoing
sophistication of the demand
• Increased political support of outbound tourism by the new Chinese government and
implementation of less strict visa regulations in many destinations

WHAT READERS SAY ABOUT C.O.M.I.

PREVIEW COPY
To have a better insight into what C.O.M.I. has to offer please view our preview copy.

INSIDE THE C.O.M.I. OCTOBER 2013 ISSUE
The next issue of C.O.M.I. will be published on October
15th, 2013. It will feature:
• The development of China‘s outbound tourism in Q3
2013
• Forecasts for the period of Q4 2013 — Q3 2014.
• Special focus topic: the new Chinese Tourism Law.

SUBSCRIPTIONS STARTING WITH THE OCTOBER 2013 ISSUE
WILL RECEIVE:
- a free copy of the C.O.M.I July 2013 issue
- a free copy of the COTRI eBook by Zhang Guangrui:
China’s Tourism Development: Situation Analysis and
Future Perspectives 2013
SPECIAL OFFER!
A sample copy of C.O.M.I. can be ordered for 25 €.
If an annual subscription for C.O.M.I. is entered into within three months after the
purchase of the sample copy, the amount of 25 € will be refunded.

Subscription to C.O.M.I.
includes free access to
ChinaTourismFacts.com
COTRI´s online database
(worth 180 €) featuring
more than 1.000
statistics, presentations, pa
pers and articles about
China’s inbound, outbound
and domestic tourism.
ADDITIONAL BENEFITS

HOW TO SUBSCRIBE
C.O.M.I. is published quarterly
on January 15th, April 15th, July 15th and October 15th
each year.
Subscription of the next four issues C.O.M.I. for the price of
€ 600 (incl. VAT if applicable) can be obtained through one of
two options:
• Online at www.china-outbound.com (pay via PayPal)
• By email to desk2@china-outbound.com

FOR FURTHER ENQUIRIES PLEASE CONTACT
www.china-outbound.com18

C.O.M.I China Outbound Market Intelligence

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