1. China Outbound Tourism Research Institute
* Established in 2004 *
COTRI is the world's leading independent research institute
for information, training, quality assessment, research, and
consulting relating to the Chinese outbound tourism market.
COTRI supports private and public tourism service providers
all over the world.
www.china-outbound.com

2. Training & Quality
Information Consulting
Success in the
Chinese tourism
source market
www.china-outbound.com

3. Training and Quality
Chinese Tourists Welcoming
City Label
Chinese Tourists Welcoming
Quality Label
Chinese Tourists Welcoming
Training Programme
Are You Ready For Chinese International
Travellers?
CTW Chinese Tourists Welcoming
www.china-outbound.com

4. Information
Current • COTRI Yearbook 2012
• Recommended Chinese Tour Operators 2012 (in press)
Books • Green Book of China's Tourism 2011
• www.China-Outbound.com
Websites • www.ChineseTouristsWelcoming.cn
• www.ChinaTravelTrends.com
• www.COTAcademy.com
Background • ChinaTourismFacts.com
information • ChinaTourismCompass (starting 2013)
www.china-outbound.com

5. Consulting
• Online and offline customised interviews and
Market Research questionnaires
• Dedicated Focus groups
Product Development, • Market segment specific product development
• Adaptation of existing products to Chinese customer
Adaptation and demands and expectations
Marketing • Online and offline media Marketing plan development
• Short term and long term support to individual
Coaching companies, organisations and cooperation networks
www.china-outbound.com

6. COTRI China Outbound Tourism Research Institute
is the world's leading independent research institute for information,
training, quality assessment, research, and consulting relating to the
Chinese outbound tourism market.
Established: 2004
Director: Prof. Dr. Wolfgang Georg Arlt
Headquarter: Heide/Germany
China office: Beijing
COTRI Headquarter Germany COTRI China Office
Fritz-Thiedemann Ring 20 101/2B Gui Gu Liang Cheng
25746 Heide, Germany 1 Nong Da Nan Rd
Fax +49 481 8555 121 Beijing 100084, P.R. of China
Phone +49 481 8555 523 Phone +86 13 4260 36722
info@china-outbound.com china@china-outbound.com
www.china-outbound.com