INTEGRATED MEDIA STRATEGY Reasoning behind cart abandonment in US Ecommerce is dependent on plenty of factors – thankfully marketers can optimize their approach to increase conversion rates. Learn how an advanced integrated media strategy can help you turn cart abandoners into profit.

1. How to Deploy the Ultimate Cart
Abandonment Strategy Masterclass
Using Email, Paid Media, CRO and Site Optimization to Grow Ecommerce Sales

2. 9:30 - 9:45 am PT
VWO PRESENTS:
OPTIMIZING THE POST-CLICK
EXPERIENCE TO IMPROVE
CHECKOUT RATE
11 - 11:45 am PT
TINUITI PRESENTS:
BUILD A CART ABANDONMENT
RECOVERY STRATEGY VIA SOCIAL ADS
Today’s Timeline
TINUITI PRESENTS:
IMPORTANCE OF AN
INTEGRATED MEDIA STRATEGY
BOUNCEX PRESENTS:
ADVANCED TACTICS FOR A
FULL-FUNNEL TRIGGERED EMAIL
PROGRAM
10 - 10:45 am PT
1 - 1:45 pm PT12 - 12:45 pm PT
TINUITI PRESENTS:
CART ABANDONMENT STRATEGIES TO
CLOSE THE FUNNEL

3. Today’s Logistics
● Session recording and slides will be sent
● Log back in anytime with same link
● Resources available as handouts
Analicia Santaella
Partner Coordinator

4. Experts-Only Approach
Strategic acquisitions have positioned us as the
leading independent performance marketing agency
Search • Social • Amazon • Email • Display • Shopping & Data Feed • SEO • Affiliate •
Conversion Rate Optimization • Creative Services • Analytics & Marketing Science

5. Today’s Speakers
Austin Wisner
Sr. Director,
Integrated Media Strategy

6. Cart Abandonment Optimization Considerations
● Does not operate in a vacuum
● Is the culmination of many previous consumer interactions
● Is easier if we’ve delivered the right experience to the right consumer at the right time
leading to this point
● Builds on best practices to reduce friction

7. Copyright 2017 - Q4 Amazon Virtual Summit
Key Themes to Look for Today
User Identification &
Audience
Segmentation
Customer Journey
Experimentation &
Testing Your
Campaigns
Retargeting to Win
Back Your
Customers
Industry Audience

9. Think about your cart abandonment approach holistically

10. 9:30 - 9:45 am PT
VWO PRESENTS:
OPTIMIZING THE POST-CLICK
EXPERIENCE TO IMPROVE
CHECKOUT RATE
11 - 11:45 am PT
TINUITI PRESENTS:
CART ABANDONMENT STRATEGIES TO
CLOSE THE FUNNEL
Today’s Timeline
10 - 10:45 am PT
1 - 1:45 pm PT12 - 12:45 pm PT
TINUITI PRESENTS:
IMPORTANCE OF AN
INTEGRATED MEDIA STRATEGY
TINUITI PRESENTS:
BUILD A CART ABANDONMENT
RECOVERY STRATEGY
VIA SOCIAL ADS
BOUNCEX PRESENTS:
ADVANCED TACTICS FOR A
FULL-FUNNEL TRIGGERED EMAIL
PROGRAM

11. Please hold for our next presentation starting at 10am PT / 1pm ET
TINUITI PRESENTS:
BUILD A CART ABANDONMENT
RECOVERY STRATEGY
VIA SOCIAL ADS