Snapchat has over 210 million users, 38% of whom can’t be found on Facebook or Instagram. This makes Snapchat ads a prime opportunity for businesses who want to branch out or feel their marketing efforts aren’t effective on other media sites. Join this session to learn how Snapchat can drive full-funnel growth from brand awareness down to conversions and revenue for your brand. In this session you’ll learn about Snapchat’s unique advantages as a social advertising platform, how to get started with building your Snap ads campaigns, and a breakdown of the different Snapchat ad types, targeting, creative, and more.

1. title
title
Diversifying Your Social Media Advertising
in 2020
Why Top Brands are Investing in Snapchat

2. ● Session recording and slides will be sent out
● Log back in anytime with the same link
● Resources available as handouts
Eyebrow Text
Today’s Logistics
Persephanie Arellano
Webinar Coordinator

3. Tinuiti is the largest independent performance
marketing agency across the triopoly.
Some of
our clients
Our
Recognition

4. Today’s Speakers
Makeda Diggs
Paid Social Senior Specialist
Jordan Jacobson
US Account Management
Lead, Commerce at Snap Inc.
Juliet Merson
Account Executive at Snap Inc.

5. 5
1. Intro to Snapchat
2. The Snapchat Generation
3. Snapchat x Performance
4. Why Diversify?
5. How Should You Diversify?
6. Measurable Results
7. You Want to Run on Snapchat - What’s Next?
Agenda

6. Poll Question
When was the last time you/your brand advertised on Snapchat?
● Never before/not yet!
● We’re running on Snap now & want to learn more
● Less than a year ago
● Over a year ago
● Over 2+ years ago

30. Tinuiti clients are utilizing Snapchat -- a lot
25%
Increase in spend YoY
$1.48
2020 Avg CPM
$0.28
2020 Avg CPSU
30

31. Not just “mobile first,” but mobile-centric
22%
Social networking app installs were up 22% YoY; this is double the
11% increase seen across all other non-gaming categories.
Mobile ad spending is predicted to increase by 22% going into 2021.
31

32. Why diversify your Paid Social media mix?

33. Consider your
brand’s identity
Remain agile
amidst industry
trends
Rely less on single-channel/platform strategies
Why diversify your Paid Social media?

34. 34
Increase brand awareness while driving DR results
000
Full Funnel
Opportunity
90% MORE EFFICIENT
CPMs
CONVERSION-BASED
BIDDING
$1.00-$4.00
across Tinuiti clients
Why diversify your Paid Social media?

35. 35
Reach unique users in unique ways with Snapchat’s targeting
capabilities
Pixel-Based
High LTV Users
Engaged Users
Seasonal Shoppers
Lookalike Seeds Snapchat Native
Demographics
Lifestyles
Shoppers
GPS-Based
51% of Snapchat
users 25+ cannot be
found on FB in a
given week
Why diversify your Paid Social media?

36. How can you best leverage Snapchat as a
way to diversify your media mix?

37. 37
Snapchat is built for every step of the consumer journey
How can you best diversify your Paid Social media?
Audience Creative Ad Type Bid Strategy
Each of these considerations should be addressed at every point along the
consumer journey in order to truly maximize results.

38. 38
Creative that meets users where they are
● Attracted lower-intent, “install-happy” users
● ~38% lower CPIs than Story Ads
Snap Ad
● Attracted higher-intent users due to scroll+tap
requirement within Discover Feed
● ~47% lower CPAs than Snap Ads
Snap Story Ad
How can you best diversify your Paid Social media?
Case
Study

39. 39
Snapchat Publisher allows for quick, custom iterations
How can you best diversify your Paid Social media?

40. 40
● Early Branding
● Creative Simplicity
● Style; UGC vs. Branded
● Encourage CTA
On Snapchat, creative is make-or-break
How can you best diversify your Paid Social media?

42. 42
Optimize quickly & test frequently
How can you best diversify your Paid Social media?
Iterate on what works
Base new tests on proven
performance-driving elements
Scale top-performers
Gradually
Consistently
Analyze based off data
sufficient performance
Strategic planning
Consider Snapchat ad types &
placements as they correspond to your
consumer journey
Snapchat
Optimization
Considerations

43. Key Takeaways
1. Snapchat has a fast growing, highly engaged and
intent driven audience
2. Snapchat offers a scalable and efficient platform
for performance focused advertisers
3. Dynamic Ads are now live and driving fantastic
results
4. Diversifying your media mix is a must-do in
today’s climate
5. Leverage proven strategies to get started; from
there, test & learn at an efficient clip

44. I want my brand to run on Snapchat. What are next steps?
1. Reach out!
2. Ad Account Creation
Snap pixel! Snap SDK!
3. Strategic Planning & Identify Goals
4. Creative Production

45. Schedule Your 1:1
Strategy Evaluation

46. Live Q&A
Makeda Diggs
Paid Social Senior Specialist
Jordan Jacobson
US Account Management
Lead, Commerce at Snap Inc.
Juliet Merson
Account Executive at Snap
Inc.

47. THANK YOU!