The document outlines an agenda for a two-day commerce summit. Day 1 focuses on retail and includes sessions on bottom of funnel conversion, finding the new top of funnel through various media channels, and driving middle funnel consideration through shoppable and display advertising. Day 2 focuses on Amazon and includes sessions on strategies for 2023, omnichannel display and video on Amazon, and driving external traffic to Amazon. The summit aims to provide strategies and insights for retail and commerce success across the entire customer journey.

1. Retail Success
Through Every Part
of the Funnel
THE COMMERCE SUMMIT

2. Session 1
10am PT | 1pm ET
Bottom of Funnel Conversion: What Your
Brand Can Do if Sales Are Down in Q1
Session 2
10:35am PT |
1:35pm ET
Finding The New Top of Funnel: Riding The
Third Wave
Session 3
11:10am PT |
2:10pm ET
Finding The New Top of Funnel: In-Store
Physical Retail Media
Session 4
11:45am PT |
2:45pm ET
Driving Middle Funnel with
Consideration: How to take Advantage of
the Newest in Shoppable and Display
Session 5
10am PT | 1pm ET
Bottom of Funnel Conversion: Search and
Display Strategies to Jump-Start 2023
Sales
Session 6
10:35am PT |
1:35pm ET
AMC and the Amazon Sphere: What You
Did in 2020 Won’t Work in 2023
Session 7
11:10am PT |
2:10pm ET
How to Master Omnichannel Display and
Video for Amazon
Session 8
11:45am PT |
2:45pm ET
An Amazon Seller’s Guide to Operational
Success: Driving Traffic from External
Sources
DAY 1: RETAIL
Wednesday, February 15, 2023
DAY 2: AMAZON
Wednesday, February 22, 2023

3. Driving your Middle
of Funnel with
Consideration
How to take Advantage of the
Newest in Shoppable and Display

4. Today’s Logistics
Kerry Mallett
Senior Content Specialist,
Webinar
Recording & slides will be in your inbox
tomorrow
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!

5. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+

6. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

7. Our Speakers
RAQUEL KOZLOWSKI
Associate Director,
Marketplaces
JON DAVIS
US Industry Director,
Commerce

8. What is your biggest obstacle in
engaging customers?
● Finding the right target audience
● Building creative content/Ads
● Market saturation/competition
● Other - let us know in the chat!
POLL

9. Why It’s Important to
Drive Middle of the Funnel

10. How to be Successful in the Consideration Stage
LOYALTY
PURCHASE
3
CONSIDERATION
2
AWARENESS
1
4
The Consideration stage is a crucial part of the funnel.
At this stage the customer is already interested, but we
need to guide them that extra step to make the final
decision to purchase our product over a competitors.
● What do we need to focus on to drive strong
consideration for our product?
● How to keep your shopper engaged to finalize
purchase and create loyalty?
● How do we stand out from our competitors?

11. How to be Successful in the Consideration Stage
What do we need to focus on to drive strong consideration for our product?
Strategy
● Utilize historical data to
build a strong strategy
● Build a comprehensive
strategy that enables you
to reach your target
audience effectively
Creative
● Message (content)
● Engaging (ex: high
impact ads)
● Relevant to your
audience
Targeting
● Who is your core
audience? (demographic,
buying persona, etc.)
● Utilize partners and
retailers for access to
premium data
Inventory
● Ensure that
inventory/placements
are relevant, high quality
and brand safe

12. How to be Successful in the
Consideration Stage
Keep shoppers engaged and stand out from your competitors
The advertising space is continuing to become saturated
across the web as new placements and brands are
entering the space. We want to make sure we’re standing
out to get our shoppers engaged!
● Build and deliver creative that offers a unique
experience making the customer want to engage
(longer view times, click-through, increase search)
○ High impact ads
○ Video - CTV, OTT, Pre-roll
○ Deliver on premium inventory
○ Showcase how your product can provide a
solution for your customer
○ Utilize partners to access premium data

13. Driving Middle Funnel
with Consideration:
+
How to take Advantage of the
Newest in Shoppable and Display
Jon Davis | US Industry Director, Commerce

14. 14
Commerce Challenges in the Open Web
As they move up the funnel brands and retailers struggle to find & engage
their shoppers once they leave commerce platforms
Serving limited, low
quality ad units
Consumer Privacy Cookie deprecation Limited Attribution
across Retailers

15. 15
Even When Shoppers are Engaged,
the Work has Just Begun
• Shipping & Inventory Issues
• Substitutions, pickup and delivery
• Scarcity creates urgency
• Increased shopping for price and
selection
• Volatile consumer trust
Source: Netstock stock-out 2021 Survey
#1
#2
Top 3 Categories where consumers experience out
of stock issues in past 30 days
#3

16. 16
Trends in Mid-Funnel Commerce Media
Highly
Relevant
Content
Commerce
Enablement
Market conditions
demand new tactics
among marketers
Cookieless
Augment first party data with cookieless
Contextual
Alignment of shoppers and your messaging
Clearly Shoppable
Reduce friction in the path to purchase
Content Variety
Highlight multiple products within your portfolio
Creative
Diverse, shoppable ad experiences and formats
CONTEXTUAL COMMERCE

17. 17
Make Every
Moment
Shoppable

18. 18
18
Cookieless Builds Scale, Contextual Aligns
Messaging to Shopper Interests
Cookieless brand
uplift exceeds
cookie-based
Avg. uplift figures
from 150m+
impressions
+281%
Consideration
with contextual
alignment

19. 19
Memorable Ad Experiences that Create
Awareness, Provide Shoppability
Try me Try me Try me
Try me

20. 20
20
inRead Multi-Retailer
Shoppable Video
Extend Shoppable Moments to the
Largest Screen mobile
98%
Completion
Rate
Try me
CTV

21. 21
Enable Consumers with Shoppable Ad
Experiences and Add to Cart Links
Innovative Solutions optimized for shoppable moments
Showcase multiple products in a single unit
Give shoppers retailer choice
Replace landing pages, reduce the
path to purchase
Add to cart links place brand items in retailer
carts directly from ad experience
Help guide substitution options
Try me
Multi-product Carousel
Multi-retailer Shoppable
Try me

22. 22
Leverage Amazon 1P data to reach
in-market users in the open web
Amazon Attribution
• CPM, CPC
Buying Model: Buying Model:
• CPM
• Target CTR
• Minimize CPC
Optimization: Optimization:
• Amazon Detail Page
View
• Amazon ROAS
• Smart Targeting
• One-Click Variations
• Dynamic Title
Keywords
• AI Title Optimization
• Retail Measurement
Additional Features:
Amazon DSP
(1) vs. Amazon DSP based on cookie match rate and DSP traffic shaping (2 )Amazon Attribution Tag Required (available in US, CA, UK,
FR, IT, ES & DE) (3) Source: Teads campaign via Amazon DSP (57% New To Brand Sales vs. 40% client benchmark)
• Amazon Audiences
• Amazon E-Commerce
Ads
• Retail Measurement
• Endemic and
non-endemic programs
Additional Features:
+56%
All online
commerce via
Amazon
Unique opportunities for brands with
off-platform media through Amazon
Amazon E-Commerce
inRead Single Video

23. 23
Successful Commerce in the Open Web
Translate 1P
Data to cookieless
Reduce friction in the
path to purchase
Deliver engaging
shopper experiences
Contextual alignment of
messaging & shoppers

24. 24
Make Every
Moment
Shoppable

25. 25
Thank you
Thank you

26. Key Takeaways
1. For your brand to be successful in the
consideration stage, keep shoppers
engaged and stand out from your
competitors through the use of relevant
audiences, premium inventory and high
impact ads.
2. Leverage retailer data and partners to
get access to premium audience
segments in order to get in front of
relevant and highly engaging
customers.

27. Schedule Your
Consultation
with a Retail Media
Expert

28. Q&A
RAQUEL KOZLOWSKI
Associate Director, Marketplaces
JON DAVIS
US Industry Director,
Commerce

29. Stay informed
on the future of
digital marketing
Visit our content hub
➜

30. Thank you!

31. Session 1
10am PT | 1pm ET
Bottom of Funnel Conversion: What Your
Brand Can Do if Sales Are Down in Q1
Session 2
10:35am PT |
1:35pm ET
Finding The New Top of Funnel: Riding The
Third Wave
Session 3
11:10am PT |
2:10pm ET
Finding The New Top of Funnel: In-Store
Physical Retail Media
Session 4
11:45am PT |
2:45pm ET
Driving Middle Funnel with
Consideration: How to take Advantage of
the Newest in Shoppable and Display
Session 5
10am PT | 1pm ET
Bottom of Funnel Conversion: Search and
Display Strategies to Jump-Start 2023
Sales
Session 6
10:35am PT |
1:35pm ET
AMC and the Amazon Sphere: What You
Did in 2020 Won’t Work in 2023
Session 7
11:10am PT |
2:10pm ET
How to Master Omnichannel Display and
Video for Amazon
Session 8
11:45am PT |
2:45pm ET
An Amazon Seller’s Guide to Operational
Success: Driving Traffic from External
Sources
DAY 1: RETAIL
Wednesday, February 15, 2023
DAY 2: AMAZON
Wednesday, February 22, 2023