Exclusive 2018 Amazon Prime Day Virtual Round-Table

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The time to prepare is now. Amazon Prime Day 2018 is fast approaching – is your brand at it’s prime? Stay ahead of your competitors with innovative marketplace strategies to push your sales & profits in 2018. Some Topics We’ll Discuss: Notable Changes To The Marketplace In 2018 Techniques To Differentiate With Branded Content Offensive & Defensive Marketing Strategies Tactical Approaches For A Prime Day Specific Ad Strategy Strategies To Ensure Competitive Pricing Don’t Miss Out—We have brought in five Amazon Marketplace experts to address your key concerns for 2018 Amazon Prime Day. they will be giving tips on how to achieve an optimized sales experience.

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Exclusive 2018 Amazon Prime
Day Virtual Round-Table

● Session Recording + Slides Will Be Sent Out
● Join in the Poll Questions!
● Submit Questions to Our Panelists
Today’s Logistics

Overview
D E L I V E R I N G
L A S T I N G
R E S U L T S F O R O U R
C L I E N T S
Solutions
About CPC Strategy

About Jungle Scout
Overview
Solutions
“The Most Useful Amazon Software in the Space” - Huffington Post

THE OPERATING SYSTEM OF COMMERCE
Solutions
About Skubana

Today’s Speakers
Pat Petriello
Head of Marketplace
Strategy
Jennifer Acosta
Marketplace Channel
Analyst
Chad Rubin
Co-Founder & CEO
Aaron Ellis
Customer Success
Manager
Greg Mercer
CEO

Today’s Agenda
● Notable Changes To The Marketplace In 2018
● Techniques To Differentiate With Branded Content
● Offensive & Defensive Marketing Strategies
● Tactical Approaches For A Prime Day Specific Ad Strategy
● Strategies To Ensure Competitive Pricing

Why are we talking about Amazon
Prime Day?

What are key takeaways from last year’s
Prime Day?

Are there changes from last to this year?

What is the impact of Amazon Creative
Content specifically on Prime Day?

How much budget should I allocate for
this day, week, month? How can I
monitor my budget?

Should I advertise my Prime Day deals in
platforms other than Amazon?

What are the best advertising strategy
tips for Prime Day?

How much should I increase my
inventory count by?

What should be my Amazon coupon
strategy?

What are the best tactics for
competitive pricing?

Today’s Recap
● Notable Changes To The Marketplace In 2018
● Techniques To Differentiate With Branded Content
● Offensive & Defensive Marketing Strategies
● Tactical Approaches For A Prime Day Specific Ad Strategy
● Strategies To Ensure Competitive Pricing

Questions for Today’s Speakers?
Pat Petriello
Head of Marketplace
Strategy
Jennifer Acosta
Marketplace Channel
Analyst
Chad Rubin
Co-Founder & CEO
Aaron Ellis
Customer Success
Manager
Greg Mercer
CEO

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Exclusive 2018 Amazon Prime Day Virtual Round-Table

1. Exclusive 2018 Amazon Prime Day Virtual Round-Table

2. ● Session Recording + Slides Will Be Sent Out ● Join in the Poll Questions! ● Submit Questions to Our Panelists Today’s Logistics

3. Overview D E L I V E R I N G L A S T I N G R E S U L T S F O R O U R C L I E N T S Solutions About CPC Strategy

4. About Feedvisor Overview Solutions

5. About Jungle Scout Overview Solutions “The Most Useful Amazon Software in the Space” - Huffington Post

6. THE OPERATING SYSTEM OF COMMERCE Solutions About Skubana

7. Today’s Speakers Pat Petriello Head of Marketplace Strategy Jennifer Acosta Marketplace Channel Analyst Chad Rubin Co-Founder & CEO Aaron Ellis Customer Success Manager Greg Mercer CEO

8. Today’s Agenda ● Notable Changes To The Marketplace In 2018 ● Techniques To Differentiate With Branded Content ● Offensive & Defensive Marketing Strategies ● Tactical Approaches For A Prime Day Specific Ad Strategy ● Strategies To Ensure Competitive Pricing

9. Amazon Marketplace on Prime Day

10. Why are we talking about Amazon Prime Day?

11. What are key takeaways from last year’s Prime Day?

12. Are there changes from last to this year?

13. What are the deadlines for Prime deals?

14. Positioning Your Branded Content

15. How can I enhance my product detail pages for Prime Day? Amazon Stores Enhanced Brand Content A+ Content Premium A+ Content

16. What is the impact of Amazon Creative Content specifically on Prime Day?

17. Tactical Advertising Strategies

18. How much budget should I allocate for this day, week, month? How can I monitor my budget?

19. How much should I increase by bids by?

20. Should I advertise my Prime Day deals in platforms other than Amazon?

21. What are the best advertising strategy tips for Prime Day?

22. Competitive Pricing & Inventory Prep

23. How much should I increase my inventory count by?

24. What should be my Amazon coupon strategy?

25. What are the best tactics for competitive pricing?

26. Today’s Recap ● Notable Changes To The Marketplace In 2018 ● Techniques To Differentiate With Branded Content ● Offensive & Defensive Marketing Strategies ● Tactical Approaches For A Prime Day Specific Ad Strategy ● Strategies To Ensure Competitive Pricing

27. Questions for Today’s Speakers? Pat Petriello Head of Marketplace Strategy Jennifer Acosta Marketplace Channel Analyst Chad Rubin Co-Founder & CEO Aaron Ellis Customer Success Manager Greg Mercer CEO

Exclusive 2018 Amazon Prime Day Virtual Round-Table

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Exclusive 2018 Amazon Prime Day Virtual Round-Table