With email inboxes are more cluttered than any other time of year and brands are seeing open rates decrease by 25 to 30%. We’ll break down how clients are using post-click messaging to personalize the user experience and crush email marketing performance. Learn how to amplify your holiday email marketing efforts with onsite personalization. If you’re counting on the holiday season to drive up annual sales numbers, join Justuno and Campaign Monitor to review the top 3 trends that present challenges for creating a top-flight holiday shopping experiences and converting shoppers into long-term loyalists.

1. Name of Presentation
Subtitle goes here if necessary
Holiday Marketing Success: Post-Click Personalization &
Strategies for Standing Out & Creating Long-Term Customers
Holiday Performance Strategy to Increase Email ROI

2. Today’s Timeline
11 - 11:45 am PT 12 - 12:45 am PT
SHORT
BREAK
13 Brands That Are Using Email Marketing
Creative to Crush Performance for Holiday
Campaigns
Holiday Marketing Success: Post-Click
Personalization & Strategies for Standing Out
& Creating Long-Term Customers
11:45 - 12 pm PT

3. 3
● Session recording and slides will be sent out
● Log back in anytime with the same link
● Resources available as handouts
Eyebrow Text
Today’s Logistics
Persephanie Arellano
Webinar Coordinator

4. Today’s Speaker
Mathew Bingham
Director of Partnerships
Mike Barnes
Director of Partnerships

5. Post-click personalization for
holiday email success

6. 6
1. What is post-click personalization
2. How to implement during the holidays
3. Best practices for post-click messaging during
holidays
4. Examples from mutual customers between Tinuiti +
Justuno
5. How this all impacts your email performance!
What we’ll talk about today
Justuno

7. What is post-click
personalization?
Personalizing a user’s website experience when
they click through from an email or a paid ad.
● Email - Show a website banner from an
email click-through (mirror offer →)
● Paid ad - Show a website banner or
pop-up with the same offer, image and
discount code you put in your ad copy
● Paid search - Show the same search term
someone used to find you when they click
through your paid search ad

8. Poll Question
What happens when someone clicks through from an email
with an offer (like a discount) you send them?
● Nothing. They land onsite.
● They see the same offer onsite.
● They see the same offer onsite AND personalization.

9. How to implement
during the holidays
● Leverage UTM terms for all of your
campaigns!
● Make your offers easy to understand
● Have abandoned cart offers running
● Leverage timers and sense of urgency to
increase sales
● Take the extra clicks out of the situation

11. Use abandoned carts
in 2 powerful ways
● Show an exit intent on the cart page
with the discount code ready to use like
this example from Tinuiti client,
Frederick’s of Hollywood. This offer had
a 53.8% conversion rate in the 2018
holiday season!
• Increase same session purchase
• Reduce barriers to conversion
● Work with your ESP and make a strong
cart abandonment trigger flow (next
slide)

12. Cart
Abandonment
Trigger fires
onsite
ESP sends an
email w/code
User clicks thru
email direct to
cart page
Justuno mirrors
your discount
code onsiteYour ESP sends an email
shortly after trigger
ESP Cart Abandonment Trigger Flow

13. Poll Question
How much of your revenue is attributed to email marketing?
■ Around 20%
■ Around 50%
■ More than 50%

14. Give Early / VIP access
to holiday deals to
boost email ROI
● LimeLush, a Tinuiti client, used this VIP
access pop-up last year before Black
Friday
● This pop-up had an engaged
conversion rate of 14.83% during
pre-Black Friday marketing!
● Use offers like this to make visitors
opt-in to a specific segment. The emails
this particular segment receive will
perform much better

16. Lead Capture Welcome Email Offer Banner Conversion
Conversion
Send Email
based on
Purchase
Add to List (ESP)
Based on their
purchase, they’re put
on a list in your ESP
Mirror Message
Target by UTM, reflect
offer or message onsite
Justuno captures email
address
Use your ESP to send a
Welcome Offer email
Mirror that offer on-site
by targeting this Email
UTM Campaign
Customer converts &
Justuno tracks the
purchase
How Justuno boosts your email performance

17. Key Takeaways
Personalize the post-click in some form to boost email
performance!
Use UTMs and easy offers like abandoned cart w/discount
auto-applied
Leverage an early access or VIP strategy to boost email
ROI

18. Thank You
mat@justuno.com

19. Turning Holiday Holiday Marketing Success:
Creating Long-Term Customers
10/10/2019

20. TODAY’S
AGENDA
● Campaign Monitor Overview
● Holiday Shopping by the Numbers
● Building Your Holiday Marketing Playbook
● Some of our Favorite Customer Examples
● Campaign Monitor Commerce

21. CM Group
Created to offer solutions that meet the needs of every marketer, CM Group was founded in 2017 with the collection of three
industry-leading email marketing platforms: Campaign Monitor, Delivra, and Emma. Since then, our family of brands has grown
to include a real-time personalization solution, Liveclicker, along with Sailthru, a cross-channel platform driven by AI.

22. Holiday Shopping by the Numbers
The National Retail Federation has recorded increasing sales
during holiday shopping 14 out of the last 15 years…
$707.5 billion
Last year’s total holiday sales were about...
Source: NRF -
https://nrf.com/media-center/press-releases/2018-holiday-sales-grew-29-percent-amid-turmoil-over-trade-policy-and

23. Holiday Shopping by the Numbers
Source: Sailthru - https://engage.sailthru.com/rs/500-BIA-880/images/Sailthru_2019_Holiday_Guide.pdf
11% of companies expect MORE THAN HALF their annual sales from
the holiday season
and another
30% expect between 31%-50% their sales during that time

24. Holiday Shopping by the Numbers
Source: Credit Karma -
https://www.creditkarma.com/insights/i/nearly-half-of-americans-already-started-holiday-shopping/
Black Friday is no longer seen as the
bookend. Last year -
● 50% of holiday shopping was
finished by December 3
● 80% was wrapped up by
December 15

25. Poll Question
Which day saw the highest total email volume in 2018?
■ Thanksgiving
■ Black Friday
■ Cyber Monday

26. Holiday Shopping by the Numbers
Thanksgiving Black Friday Cyber Monday
95
million emails were sent
116.5
million emails were sent
106
million emails were sent
Source: Campaign Monitor -
https://www.campaignmonitor.com/resources/infographics/holiday-email-marketing-by-the-numbers/

27. Building Your Holiday Marketing Playbook
With the market is becoming no only being more competitive, retail marketers are facing added
pressure from 3 rising trends:
1. The Never-Ending Holidays
2. The Rise of Self-Gifting
3. Messaging Overload

28. Building Your Holiday Marketing Playbook
The New Table Stakes
Recommendation Strategy
Diversified Discounts
Triggered Messages
Driving Foot Traffic
Creating Repeat Customers
Cut Through the Clutter
AI and Testing Tools
Segmentation & Predictive
Analytics

29. Some of Our Favorite Customer Examples
Creating Repeat Customers
1. Customized Onboarding
2. Leverage “Most Popular” and “Urgency”
3. Promote Your Loyalty Program
4. Discount Future Purchases
5. Rescue Last Year’s One-and-Dones
6. Promote Your App

30. Some of Our Favorite Customer Examples
What we love:
● Creates a sense of urgency with
the “holiday edition”
● Instead of “most popular” it tags
products as Editors’ Picks
● Exclusivity with a “just arrived”
series of recommendations

31. Some of Our Favorite Customer Examples
What we love:
● Use of tiered discounts
● Instead of giving a discount,
shopper earn a gift card
● Additional personalized discount
code

32. Some of Our Favorite Customer Examples
What we love:
● Combination of sweepstakes to
drive data collection efforts
● Simple straightforward entry
process
● Using the data for future
campaigns and holiday
recommendations

34. Schedule Your 1:1
Strategy Evaluation

35. Live Q&A
Mathew Bingham
Director of Partnerships
Mike Barnes
Director of Partnerships

36. Webinar Calendar

37. Upcoming Webinars In October
1. October 16: Google's New Ad Formats: What We've Learned From Testing Discovery and Gallery Ads
2. October 23: Lowering Customer Acquisition Costs on Facebook: Ecommerce Brand's Guide to Social
Ads Efficiency
3. October 30: 10 Last-Minute Amazon Tips for Black Friday and Cyber Monday 2019
https://tinuiti.com/content/

38. THANK YOU!