Today’s landscape requires Marketing leaders to stay informed on a daily basis and act with purposeful agility. With an adaptive, frequently updated look across all channels and budget performance, marketers can expose inefficiencies and seize opportunities faster than their competitors to drive real business results. Join our insights experts to see how they empower clients with a fully customized and automated dashboard so they can spend more time acting on data opposed to pulling it.

1. 11:00 – 11:45am PST 12:30 – 1:15pm PST
Today’s Timeline
11:45am – 12:30pm PST
Unlock Your Brand’s Maximum Potential with
Data Analytics
TINUITI & SNOWFLAKE
PRESENTS:
Actionable Steps to Increase
CLV Across Your Integrated
Media Strategy
1:15pm – 2:00pm PST
TINUITI & DATAROBOT
PRESENTS:
Leveraging Media Mix Modeling
to Drive Performance Marketing
Results
TINUITI & TABLEAU
PRESENTS:
How To Unify Data with
Bespoke Dashboards for True
Insights
TINUITI & OBSERVEPOINT
PRESENTS:
Build a Foundation for Data
Integrity with Analytics Auditing

2. title
title
How To Unify Data with Bespoke
Dashboards for True Insights
Unlock Your Brand’s Maximum Potential with Data Analytics

3. ● Session recording and slides will be sent out
● Log back in anytime with the same link
● Resources available as handouts
Eyebrow Text
Today’s Logistics
Persephanie Arellano
Webinar Coordinator

4. Today’s Speakers
Courtney Bittelari
Manager, Insights & Analytics
Abby Warner
Account Executive

5. 5
1. Poll Question
2. Common data challenges & struggles
3. Why it's important to unify your data
4. The value of creating robust measurement solutions
5. Q&A
Agenda

6. Poll Question
Have you experienced walking into a meeting where everyone has
multiple sources of truth for performance and have different
results?

7. What is Tableau?

9. 9

10. Common Challenges & Struggles

11. Challenge #1

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Things We Hear from Clients:
● Our teams and leadership don’t want excel tables, but I’m not inspired to
present data in meaningful ways
● I have a hard time choosing the proper visuals
CLIENT CHALLENGE #1
My dashboards aren’t impactful, I don’t know how to tell a
cohesive story, they’re UGLY!

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CLIENT CHALLENGE #1
My dashboards aren’t impactful, I don’t know how to tell a
cohesive story, they’re UGLY!

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CLIENT CHALLENGE #1
My dashboards aren’t impactful, I don’t know how to tell a
cohesive story, they’re UGLY!

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CLIENT CHALLENGE #1
My dashboards aren’t impactful, I don’t know how to tell a
cohesive story, they’re UGLY!

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CLIENT CHALLENGE #1
My dashboards aren’t impactful, I don’t know how to tell a
cohesive story, they’re UGLY!

17. What does a meaningful dashboard look like?

21. So how do we go about it the right way?

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Mobius Overview
Connects, collects, and synthesizes your data in one place,
with visualization, integrations, and reporting that makes your
insights easy to understand and act on. Think of it as the
operating system where all of your data lives.
It ingests and synthesizes all of your Tinuiti managed data at
scale to power unified, always-on marketing insights with
reporting that comes standard.
Once in place, this framework allows us to provide
comprehensive visualization dashboards and insights tailored
to your business needs and specifications.
Our team of data experts works with your team to bring key
business and marketing performance data into MobiusOS.
And with over 500 plug-and-play integrations, you can ensure
we can pull your data from wherever it lives.

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Close the Loop on Your Marketing Performance for Good.
Don’t just look at a few facts and figures and hope for the
best. Interpreting results based on poor data is bad for
business—and your marketing dollars deserve better.
That’s why Mobius unites every single data touchpoint in one
place, that helps unify, optimize, and activate your
performance marketing data unlike any other platform on the
market.
No matter the size of your company, the industry you’re in, or
the products you sell, the Mobius Suite provides exactly what
you need to understand and act on your brand’s data so you’ll
always know your next best move—and the one after that, too.
Mobius Overview

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A clean and concise executive summary of performance

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Easy visual cues to monitor performance over time

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More than just tables of performance by state

27. Challenge #2

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Things We Hear from Clients:
● I spend more time pulling data than actually analyzing it
● Too much of our advertising, sales, website, etc. data lives in disparate places
● I just want one place where I can track the health of everything really easily
CLIENT CHALLENGE #2
Poor Data Visibility & Actionability

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What We Offer:
Fully customized and automated Tableau-based dashboards leveraging data
ingested and integrated via Mobius
Why is This Important?
Today’s landscape requires Marketing Leaders to stay informed daily and act
with purposeful agility. With an adaptive, frequently updated look across all
channels and budget performance, marketers can expose inefficiencies and
seize opportunities faster than their competitors to drive real business
results.
What The Tinuiti Analytics Team Would Prescribe: Automated
Marketing Monitoring (Bespoke Dashboards)
CLIENT CHALLENGE #2
Poor Data Visibility & Actionability

30. Challenge #3

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Things We Hear from Clients:
● Our board/exec team is asking for a forecast on Marketing’s impact on revenue for the second
half of the year/2021
● How will the recession/COVID-19/competitor spending trends impact our future revenue?
CLIENT CHALLENGE #3
Inability to Plan for Future Growth

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What We Offer:
A project that breaks down predicted future values of data series such as sales
volumes, revenue, new customers etc. Optional to include other 3rd party data
sources like S&P 500 trends, Consumer Confidence Index, Unemployment rate, Kantar
spend data, etc to further refine the forecast
Why is This Important?
Every business needs an accurate picture of future revenue and customer
acquisition/retention -- insight required for Marketing leaders to unlock more efficient
planning and resource allocation. Using your historical performance data, we build
precise forecasting models that can incorporate seasonality, business changes, and
macroeconomic conditions.
What The Tinuiti Analytics Team Would Prescribe: Forecasting (Basic or
Advanced)
CLIENT CHALLENGE #3
Inability to Plan for Future Growth

33. Challenge #4

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Things We Hear from Clients:
● We’re not getting a great ROI on our Display efforts, should we cut spend?
● Is our top-funnel Social prospecting having any impact on Search performance?
● Is there any data to show that we should ramp up our brand awareness spend?
CLIENT CHALLENGE #4
Unclear Channel Impact on Customer Buying Behaviors

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What We Offer:
Projects that can
● Expose cross-channel impact
● Propose weighted channel attribution models, and
● Shed insight on your customers’ most frequent buying paths
Why is This Important?
Too many marketers are limited to viewing channel impact based off of
the last click, leading to inaccurate measurement and misconceptions on
channel performance. An effective attribution model looks at the unique
buying paths of all of your customers and sheds insight on how each
channel influences a conversion. Understanding the relationship each
channel has to each other and the relative contribution of each in driving
conversions are key steps in determining your ideal media mix and budget
allocation strategy.
What The Tinuiti Analytics Team Would Prescribe: Halo
Analysis, Custom Attribution Model, Pathing Analysis
CLIENT CHALLENGE #4:
Unclear Channel Impact on Customer Buying Behaviors

36. What is the best wholistic approach to reduce the
challenges in working with data?

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● Aggregate all your
data
● Data cleansing
Phase 2 - Clean up
● What are your
business questions?
● Identifying all your
data sources
Phase 1 - Identification
● Interpret results
● Tell a compelling
story
● Iterate for better
Phase 4 - Communicate
● Leverage your
gathered data to
answer those
questions!
Phase 3 - Analyze
WHOLISTIC APPROACH
Stages of analyzing your data
Things we hear from clients
● What are the general stages of analyzing marketing data?
● Where do I start with collecting everything?
● I want to maximize my marketing dollars, how do I begin to
analyze that? What can I do to identify areas to make my
marketing dollars work harder?
What We Offer: Through Mobius we can provide targeted
analytics solutions that allow us to enhance and customize the
way your data is analyzed to uncover growth opportunities with
cutting-edge insights.
Why is this important? Bring to light the insights needed to
solve your business challenges and achieve your goals.
What Analytics Team Would Prescribe: Automated
Marketing Monitoring (Bespoke Dashboards) and going through
four basic phases of analysis

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Analytics is More Than “Just Reporting”...
Forecasting (Basic)
Forecasting (Advanced)
Analytics Platform Audit
Closed Loop Optimization
Custom Attribution Solution
Data Delivery
Data Integration
Data Strategy (CDP, DMP, Identity Resolution)
Platform Integration
Tag Management and Data Quality
Ad Hoc Analyses
Audience Insights and Competitive Research
Bespoke Dashboards
Over/Under Investment Analysis
Creative Performance Monitoring and Reporting
Halo Analysis
Profiling/Persona Development
Incrementality
Optimal days to purchase
Pathing Analysis
CLTV
Cross-sell/Up-sell Propensity
Custom Attribution Solution (online & in-store)
Forecasting advanced
Lead scoring
Lookalike Modelling
Market basket/product affinity
Media Mix Modelling (Advanced)
Media Mix Modelling (Basic)
Product Purchase Sequencing
Propensity Modeling (lead or churn)
Response Modeling (Influence Behavior)
RFM (Recency, Frequency, Monetary)
Survival Analysis/Customer Retention
...it’s Only the tip
of the Iceberg!

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40. What is the value of building a robust measurement
solution?

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Bespoke Reporting Example: Pacing

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Bespoke Reporting Example: Cross Channel Summary

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Bespoke Reporting Example: Anomaly Detection

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Bespoke Reporting Example: Anomaly Detection - Subscription

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Bespoke Reporting Example: COVID-19 Impact

47. There are millions of ways to look at data...

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Key Takeaways
DO
● Unify your data, don’t keep performance on their own islands
● Approach analytics with a business problem, what questions are you trying to answer?
● Establish business objective; this enables you to define the measurement solution that best serves
your objective
● Know that analytics is far more than just reporting
● Make your data work harder for you
DON’T
● Assume a one size fits all solution as most analytics projects require levels of customization
● Ignore crucial steps such as what data (or data factors) are needed to get started
● Maintain the ‘its always been this way’ mentality. If Excel isn’t helping you answer business questions,
it's time to explore other options

49. Schedule an analytics consultation

50. Live Q&A
Courtney Bittelari
Manager, Insights & Analytics
Abby Warner
Account Executive

51. THANK YOU!