The holiday shopping frenzy has come to an end and it’s finally time to take a step back from your marketing strategy and enjoy some downtime, right? Wrong! ‘Tis the season to capitalize on holiday shoppers and convert them into loyal customers. Join Tinuiti’s panel discussion as we sit down with experts from Movable Ink, a content personalization platform, Yotpo, eCommerce marketing platform, and Justuno, conversion marketing and analytics platform, to weigh in on how you can leverage different channels – and make connections between them – to retain shoppers post-holiday.

1. Turning
Shoppers Into
Customers
How to Retain Your New Customers
Post-Holiday

2. Today’s Logistics
Kerry Mallett
Senior Content Specialist,
Webinar
Recording & slides will be in your inbox
shortly after the session
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Join our poll questions - including if you want to talk to
our teams after!

3. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+

4. Some of
Our Clients
Our
Recognition
For Commerce Leaders of Today and the Future

5. Our Speakers
CHELSEY CODRINGTON
Senior Director, Client
Strategy
LIZE KEEFER
Senior Manager, Paid
Social
RON HAY
Associate Director Strategy -
Retail
COURTNEY SIEGEL
Director of Demand
Generation
STEPH CARCAMO
Customer Experience and
Support Operations Manager

6. Copyright. Movable, Inc. All rights reserved.
About Movable Ink
Activate any data to generate personalized content
Email Mobile Messages
Context
APIs
DATA SOURCES
Website
Images
CONTENT SOURCES
CRM
Loyalty
Behaviors Data
Activation
Presentation
Logic
Content
Generation
ESP
Platform
Mobile Platform
CDP
Marketing
Platform
E-Commerce Social Media
1st Party
CMS Content API

7. eCommerce Marketing Platform
$406M
Raised
50%
YOY Growth
1000+
Employees
5
Offices
30,000+ Clients
Reviews Visual UGC Loyalty &
Referrals
Subscriptions SMSBump

8. About Justuno
➔ Personalized on-site messaging & CRO
➔ 188,000+ brands worldwide
➔ 135% lift in revenue during first year as
a customer
➔ From lead capture to dynamic banners,
intelligent product recommendations,
and even push notifications--Justuno
has your onsite experience covered

9. Agenda
● Panel Discussion
● Audience Q&A with the Panel
9

10. What strategy are you primarily utilizing
to retain customers post-holiday?
● Discounting items
● Loyalty programs
● Personalized email marketing
● Targeted social ads
● Something else - tell us in the chat!
POLL

11. Omnichannel
Success
What to Do
Now?
Turning Shoppers Into Customers
How to Retain Your New Customers Post-Holiday
Macroeconomic
Factors

12. Omnichannel
Success
What to Do
Now?
Turning Shoppers Into Customers
How to Retain Your New Customers Post-Holiday
Macroeconomic
Factors

13. Omnichannel
Success
What to Do
Now?
Turning Shoppers Into Customers
How to Retain Your New Customers Post-Holiday
Macroeconomic
Factors

14. Key Takeaways
Navigating economic
concerns requires
understanding how your
consumers behave and how
to build loyalty with them.
Using zero- and first-party
data to craft a personalized
experience is key for an
omnichannel experience
that uses budget efficiently.
So is auditing your customer
journey to understand areas
of opportunity in retaining
customers.
Audience segmentation is
the name of the game: that
means driving results by
understanding how to tap
into repeat purchasers,
creating tailored messaging
driving audiences to specific
products, and segmenting
based on recent behaviors
such as average order value
and whether they make a
purchase in the last 30 days.
Managing your customer
data so it’s updated
regularly and informs your
tactics – like social ads,
email campaigns, and
loyalty programs – is key to
retain customers
throughout the year.

15. Schedule Your
Consultation
with a Retention
Expert

16. Q&A
CHELSEY CODRINGTON
Senior Director, Client
Strategy
LIZE KEEFER
Senior Manager, Paid
Social
RON HAY
Associate Director Strategy -
Retail
COURTNEY SIEGEL
Director of Demand
Generation
STEPH CARCAMO
Customer Experience and
Support Operations Manager

17. 17
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digital marketing
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18. Thank you!