1. Communicating research

2. CPWF: The sum is greater than
our individual parts
CPWF Global
KM Team
Communication
Basin 1 Basin 2
Partners, media,
Coordination and others we
Coordination
will work with to
spread our ideas
N1 N2 M1 M2
Farmer groups, water groups Government, industry, NGOs, etc

3. Objectives of CPWF communications
• Develop effective systems and capacities
• Support changes in behavior of key target
groups
• Document research efforts and impact of
research
• Link CPWF research with global agenda
• Ensure consistency in CPWF brand and identity

4. What we have to offer you
• Cross-basin communication
– Yammer & e-letter
– Youtube/slideshare/etc
• Document Repository: CG-Space
linking all your documents to
the CG repository
• Visual identity guidelines
• Media/Journalist work/movie
• Communication 4
development/Policy
communication
• Linkages to global events, i.e.
COP17, WWW, WWF

5. Vehicles to publish your materials
• Working papers
• Field stories
• Briefing notes
• Blogs
• Newsletter

6. Roles and Responsibilities
• Internal sharing between basins
Program • Synthesize, produce and market CPWF results more widely
• Guidelines, standards and tools
level • Coordinate and support basins, projects and topic working groups
• Develop/implement basin comms & information strategy
Basin •
•
Coordinate comms & info management in basin
Synthesize lessons and experiences/Crafting the Basin Story
• Outreach (comms products, website media, news, intelligence)
level
Project • Sharing information with other projects/partners in project & Basins
• Documenting on-going research
• Implement communication plan as part OLM
level

7. Mekong Communications Strategy
[please hold]

8. Program-Basin Synergies

9. Basin-Project Synergies

10. Basin Support
Internal knowledge sharing

11. Knowledge and product sharing
- Slideshare
- Flickr
- Youtube

12. Resources and support for
external communications
• Most Significant Change Stories*
• Multiple Stakeholder Platforms
• Media and press network
• Stories (not data)

13. Telling the story
(Chinese proverb)

14. Bus Stop Exercise - Process
• Four bus stops – presenting and discussing
communications tools and products
• Each project is a “bus full of people”
• 10 minutes at each bus stop
Questions to guide discussion:
• How can these communications tools/products be
improved?
• What can you contribute?

15. Bus stops
1) The Mekong wikispace, Mekong research
list, and Google calendar (Kim)
2) Knowledge sharing and resources (Ilse) +
Vehicles for documenting and disseminating
research (Michael)
3) MSPs (Kate)
4) Needs, in order to reach target groups
(Marianne)