Gamification techniques like leaderboards and progress tracking can help increase user engagement with customer relationship management (CRM) systems and improve their return on investment (ROI). Poor adoption of CRM software is a major barrier to ROI for many companies. Gamification addresses three key challenges to CRM ROI: lack of accurate and updated data, lack lack of engagement from busy sales teams, and lack of clear context around important metrics. By applying game elements to CRM activities through tools like live leaderboards and automatic recognition of achievements, gamification can boost user engagement, data quality, and a culture focused on key performance indicators to maximize the benefits of CRM systems.

1. Can Gamification
Increase ROI of
Sales CRM?
Hurrah! Leaderboards

2. Customer relationship management (CRM) is a
technology for managing your company’s
relationships and interactions with customers
and potential customers.

3. Poor user adoption of sales
CRMs is often a major barrier to
Return on investment (ROI)

4. of surveyed
CRM users
reported
problems
resulting from
people
1
2
3
Slow user adoption
Inadequate management and
training
Difficulties aligning
organizational culture with new
processes.
38%

5. Three Major Challenges to CRM ROI
Lack of accurate
and updated data
A CRM system is
only as good as the
data that is fed into
it. Keeping updated
data can be a great
challenge.
Lack of
engagement
Sales people deal
with busy schedules
thus, unless they're
motivated, it is likely
to fall to the bottom
of their to-do lists.
Lack of
context
Giving context to
data means
identifying what
metrics are
important and
why.

6. Gamification can
help change that.

7. Gamification for sales CRM is the
method of applying game-like
elements to CRM related activities.

8. Gamification helps engaging users and
putting important information in context
through data visualization, leaderboards,
rankings, and progress tracking.

9. Five Ways Gamification
Can Increase CRM ROI

10. Engage with live data tracking
Tools like live sales leaderboards can help
increase engagement with data by tracking and
broadcasting individual and team metrics.
1

11. Engage with live data tracking
Live broadcasting of key
performance indicators
(KPI) incentivizes sales
teams to keep CRM
updated to accurately
reflect their work.
1

12. Establishing a data driven culture
2
Performance broadcasting tools
give CRM data center stage,
which ensures that sales teams
are paying attention to the most
important pieces of information.

13. Improve CRM data quality
and transparency
Data visualization tools
help increase data
transparency by making
data readily available,
interactive, and easy-to-
understand.
3

14. Give context with clearly
defined KPIs
Manually posting metrics
is time-consuming. Real-
time KPI dashboards offer
an easy way to take data
visualization to a new
level.
4

15. Motivate CRM engagement
with real-time recognition
Automatic recognition
features instantaneously
react to individual or team
achievements and publicly
celebrate their success.
5

16. Sales gamification
software may help
boost your CRM ROI
by improving User
Adoption

17. How can Hurrah!
Leaderboards help?
Hurrah! is a performance
broadcasting solution for
sales CRMs that connects to
your TV or mobile and uses
gamification to create
engaging, data-driven
culture for sales teams.

18. EASY TO USE
Run contests based on a specific KPI
over a defined period of time.
Congratulate top performers when the
clock runs out.
Motivate
YOUR TEAM WITH LIVE
COMPETITIONS

19. Broadcast news and updates across the office. Post meeting
alerts, share company goals, stream your videos and images.
Communicate
EASILY & EFFECTIVELY
Make your channel your own videos and images with custom
media broadcasting.
Customize
SHARE IMAGES & VIDEOS

20. Create engaging charts and graphics from your
data.
Display reports directly from your data sources.
Set goals based on your KPIs, and keep
everyone up to date on your team’s progress.
Live Countdowns keep your team focused and
motivated.
REPORT
YOUR KPIS IN CUSTOM CHARTS
PROMOTE
GOAL-ORIENTED WORK

21. sales@crmgamified.com ｜+1 305.908.2038 x 143
CRMGAMIFIED.COM