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Rohit_ISB Digital Summit_12172012
- 2. Copyright © 2012 Deloitte Development LLC. All rights reserved.1
Future of Digital Ecosystem: A vision Statement
Rajan Anandan, Google India.
• “Entertainment”– Killer app in India
• Create comfort in consumers mind
• 20K online retail transactions per
day
• Advt. market in India is worth ____
If the Mobile penetration increases by 10%,
the countries GDP Increases by 1.5 %
- 3. Copyright © 2012 Deloitte Development LLC. All rights reserved.2
Digital Anthropology vs. Data Science in Social Marketing
Prof. Arun Sundararajann, NYU-Stern School of Management, US.
• Engagement vs. promotion on social
media.
• “No exact science of Social”
• Customers are the “Black Box” now
- 4. Copyright © 2012 Deloitte Development LLC. All rights reserved.3
User Profiling to Manage Internet Advertising Campaigns
Prof. Vijay Mookherjee, University of Texas at Dallas, USA
• ‘’Advertiser & Ad-firms are happy
with more clicks; but publishers
care about impressions as well’’
• “No relationship between clicks
and brand opinion”- Nielsen in 2011
• Angry Birds is played the most
by___
- 5. Copyright © 2012 Deloitte Development LLC. All rights reserved.4
Analytics in the New Mobile Economy
Prof. Anindya Ghose, NYU, Stern School of Business shares a case
study from Seoul
• Cookies don’t work on Mobile
phones
• With Big Data comes Big Power
• Sequence of accessibility
matters
27 million smartphones in India
- 6. Copyright © 2012 Deloitte Development LLC. All rights reserved.5
Understanding of the consumer behaviour on mobile and mobile
social media for brand building and m-Commerce
Vikramaditya Sharma - Nielsen
Gerard Rego, Nokia
On an Average people use 4 Apps a day.
Lifecycle of Best apps is ______
- 7. Copyright © 2012 Deloitte Development LLC. All rights reserved.6
Nitish Tipnis, Nissan
Motors, sharing case
study on how Nissan
uses Social Media in
Marketing
Ashish Chawla,
Cognizant talking about
role of Social Media in
companies/businesses
Kedar Gavane,
Comscore laying out the
State of the Internet
Worldwide and in India
7PM-10PM is the time when all the 3 devices are used and is ideal for targeting.
- 8. Copyright © 2012 Deloitte Development LLC. All rights reserved.7
Talk about Networked World and here is an example!
Prof. Galit, ISB
Sandeep Khurana, study on
popular TV program “Satyamev
Jayate”
On Digital Platforms Men look for utility and Women – Communicate and Socialize
- 9. Copyright © 2012 Deloitte Development LLC. All rights reserved.8
How to harness the power of Digital Self
Vijayanta Gupta, Adobe UK
3 major ingredients of your
digital experience:
• Data
• Content
• Optimization
As a marketers –
• Data is the left hand
• Content is the right
hand of
digital experiences
- 10. Copyright © 2012 Deloitte Development LLC. All rights reserved.9
Industry Keynote - Ajit Balakrishnan, Chairman Rediff.com
Entrepreneurship - Ridding Waves ?
- 11. Copyright © 2012 Deloitte Development LLC. All rights reserved.10
THE FUTURE OF DIGITAL - Nov. 27, 2012
Source: IGNITION: Future of Digital conference on Nov 27-28, New York..
Increases the average open
rates and CTR by 6%.
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