The New Social Norm: How to Make the Most of Your Corporate Bloggers
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SoCon11 break-out session by Lou Hoffman of The Hoffman Agency.
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The New Social Norm: How to Make the Most of Your Corporate Bloggers
- 1. By Lou Hoffman CEO The Hoffman Agency February 5, 2011 The New Social Norm: How to Make the Most Of Corporate Blogging
- 2. If you build it, generally they won’t come.
- 5. Content is Not King.
- 6. It Takes a Village (+ SEO) To Build a Blog’s Readership.
- 8. Fundamentals: Who’s the Audience?
- 21. What Makes for Compelling Content?
- 22. Me vs. You
- 23. Me vs. You
- 24. Show Your Humanity Story Tip #6 from Kurt Vonnegut Be a sadist. No matter how sweet and innocent your leading characters, make awful things happen to them – in order that the reader may see what they are made of.
- 25. Offer a Point of View
- 28. Be the Media
- 29. Be the Media
- 30. Compelling Content “ I try to write a blog post that only I could write.” Mark Schaefer Marketing Consultant Blog: Grow
- 32. The Quest for Readers: SEO Google AdWords Keyword Tool: https://adwords.google.com/select/KeywordToolExternal
- 33. The Quest for Readers: SEO Google Insights Tool: www.google.com/insights/research
- 35. The Quest for Readers: SEO Applying Your Keyword Phrase(s): Back to the Dairy Queen blog
- 36. The Quest for Readers: SEO Applying Your Keyword Phrase(s): Ishmael’s Corner
- 37. The Quest for Readers: SEO Applying Your Keyword Phrase(s): Ishmael’s Corner Top Keywords (Jan. 1 – Jun. 30, 2010) Top Keywords (Oct. 1 – Dec. 31, 2010) #storytelling 10 toyota customer letter 10 effective business communications 9 lou hoffman 9 best pr campaigns 8 #storytelling 8 dolly freed 7 toyota crisis 7 david and goliath 6 lou hoffman blog 6 lou hoffman 5 toyota letter to customers 5 ishmael’s corner 4 “ lou hoffman” 4 storytelling techniques 3 toyota crisis pr 3 steve jobs son 2 ishmaels corner 2 ishmaels corner 1 ishmael’s corner 1
- 38. The Quest for Readers Leverage High-profile News
- 39. The Quest for Readers: Leveraging High-profile News Online Properties That Showcase Backlinks
- 40. The Quest for Readers: Leverage High-profile News Guest Posts (and the Power of Backlinks)
- 41. The Quest for Readers: Leverage High-profile News Search on “Google CEO PR”
- 44. The Quest for Readers: Engagement Experiment
- 45. The Quest for Readers: Engagement “ Marry Up”
- 47. The Quest for Readers: Twitter
- 48. The Quest for Readers: Twitter @ McCallSmith Will you permit me one adjective? http.l7/g1OJVG 26 Jan
- 49. The Quest for Readers: Twitter
- 50. Not Everything is Going to Work
- 52. Loose Ends E-mail: Another Analog Touch Point for Your Blog
- 53. Loose Ends Top Rank Maintains Comprehensive List Of Blog Directories http:// www.toprankblog.com/rss -blog-directories/
- 54. Loose Ends Google Analytics
- 56. Be yourself. Everyone else is already taken. Oscar Wilde
- 57. Lou Hoffman [email_address] @LouHoffman www.Hoffman.com www.IshmaelsCorner.com