Who needs Big Data? What benefits can organisations realistically achieve with Big Data? What else required for success? What are the opportunities for players in this space? In this paper, Cartesian explores these questions surrounding Big Data.
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1. Big Data: Where Is the Real Opportunity?
By Susan Simmons, Susannah Hawkins and Tim Heal
Much has been said about the benefits of Big Data. How those benefits can be realised is less well
understood. In this viewpoint we consider who actually needs Big Data (and who doesn’t), the drivers
of adoption, which factors will determine the benefits organisations can realistically achieve, what
else beyond technology is required for successful execution, and finally what opportunities there are
for players in this new space.
August 2012
7. Cartesian is a specialist consulting firm of industry experts, focused exclusively on the communications,
technology and digital media sector. For over 20 years, Cartesian has advised clients in strategy
development and assisted them in execution against their goals. Our unique portfolio of professional
services and managed solutions are tailored to the specific challenges faced by executives in these fast-
moving industries. Combining strategic thinking and practical experience, we deliver superior results.
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For further information, please contact us at cartesian@cartesian.com