Google

Shagun Bhardwaj 2011PMB6533 (MNIT-DMS)

G o o g l e ’s Mission Organize the world's information and make it universally accessible and useful

G o o g l e Strategy : Search. Ads. Apps. Search. Ads. Apps.

SERP Search Engine Results Page(s). The page or pages that are displayed after entering a query into a search engine.

[object Object],*The search engine rankings for September 2011, according to comScore

-Weather - Financial information -Music -Image -Vedios -Question & Answers

G o o g l e Evolution 1995 1998 2000 2003 2005 2004 2006 ? Core Search Ads Monetization Communications Collaboration ?

[object Object],G o o g l e Languages Availability

Larry Page Co-Founder & President, Products Sergey Brin Co-Founder & President, Technology G o o g l e History

History ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CTR&CPM (Clickthrough Rate&Cost Per Thousand)

Some Interesting G o o g l e Data-Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

G o o g l e’ s Positioning ,[object Object]

SWOT Analysis ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

External Analysis ,[object Object],[object Object]

Conclusion Google’s success is clearly attributable to how it treats the people who have a stake in the company. Google’s founders started the company with a unique vision and the implementation of that vision has been very successful. The degree to which the company succeeds in the future will largely depend on how it leverages its experience while staying true to its vision

Google

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