Are you maximizing your reach to physicians?
Today’s physicians get medical information via multiple channels – conferences, peer-reviewed journals, your communications both online and offline. Find out how you can determine the right channel mix for your physicians to communicate your brand’s message effectively.
Watch our video to learn more and apply multichannel marketing in practice to boost 10% growth.
5. How can you integrate across different
channels to start a meaningful conversation
with your target audience?
6. How can you amplify your
message beyond a single
channel?
7. Consolidate the
trusted content
and innovative
learning tools into
microsite.
Systematically
track users’
behavior and gain
customer’s
insight.
Microsite
Expand from Reprints to E-Reprints and use them for eLearning
Transit from selling to learning
Transit from meeting highlights bulletins to citable supplements
Expand from physical conference to online events and digital formats
Transition valued content in books and guidelines to point of care
15. Enhance your reputation as
a trusted resource by
publishing with Wiley and
our society partners
16. 16
Wiley Journal Highlights
1,600 Journals
244 Journals
Ranked in
Top 10
6.2 Million
Articles on
Wiley Online
Library
Over 850 Societies Partnerships
More than
460 Nobel
Laureates &
KOLs publish
with Wiley
Reach
12.2 Million
Unique
Visitors
17. Do you know that online journals and publications are
an effective channels for engagement?
Source:
Cegedim Strategic Data, “Healthcare professionals’ use of digital channels has positive impact on prescription intention”, 2014
Manhattan Research, “Taking the Pulse® Global 2013”
19. Develop e-learning programs
To educate your targeted audience on a specific topic, based on
journal articles, supplement, video or journal podcast
20. E-learning improves clinical practice.
50% of doctors use the internet for
continuing medical education
Source: Manhattan Research - Google Physicians Channel Adoption Study
21. Leverage Wiley’s reach and experience to
develop eLearning programs
You can track the result of eLearning programs via digital analytics
23. Webinars with real-time KOL interaction
Engage your target audience in real-time and showcase your brand
and thought leadership through learning and interaction.
26. Some healthcare professionals prefer to receive
information in mobile apps than on websites
Source:
Google Manhattan Study, “The Doctor’s Digital Path to Treatment”, 2012
27. 84% of physicians look up information on smart
mobile devices to make clinical decisions
Source:
Google Manhattan Study, “The Doctor’s Digital Path to Treatment”, 2012
30. Advertise and reach your target market in
one of over 200 journal apps
39 of our Journal Apps rank in the Top 100 apps
on Apple’s Newsstand’s Science category
33. Integrate Wiley’s trusted content with innovative learning tools
to engage with your physicians on their preferred channels
Website EmailAdvertisingConferences Mobile
Apps
Reprints and
Digital
Publication
37. Learn how Wiley can support you in
championing your products to your target
audience across multiple channels
Find out more at:
www.interface.wiley.com