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Africa’s Greatest City, ready to welcome the World Communication, Marketing and Branding

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Cape Town Partnership
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Africa’s Greatest City, ready to welcome the World Communication, Marketing and Branding Chris Bruwer 21 April 2009 2010 FIFA WORLD CUP™ HOST CITY: CAPE TOWN
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Media informing residents COMMUNICATION OVERVIEW
Internal, external COMMUNICATION TOOLS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PUBLICITY OPPORTUNITIES
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stadium INFRASTRUCTURE MILESTONES FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
NAMING RIGHTS & OPERATOR Sail/Stade de France International success/local expertise Management until 2010 Operation post 2010
Granger Bay Boulevard TRANSPORT PROJECTS FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010  ,[object Object]
FINAL DRAW
FINAL DRAW FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2010 MARKETING PLAN
Economic Opportunities ECONOMIC OPPORTUNTIES Opportunity Result Visitor Economy ,[object Object],[object Object],[object Object],Event Media Exposure Access to infrastructure investment and facilities --------------------------------------------- Attract Sponsors and Advertisers
Events, infrastructure milestones, announcements CAMPAIGN PILLARS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign Phases CAMPAIGN PHASES Market Focus Phase 1: 2 years to go – Confed Cup Phase 2: Confed Cup – Final Draw Phase 3: Final Draw – Kick Off Phase 4: Event Phase 5: Post-event Local International
READINESS, CONFIDENCE, EXCITEMENT MARKETING INITIATIVES FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MEDIA INFORMATION CAMPAIGN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The supplements
Host City Event Supporters ,[object Object],[object Object],[object Object],[object Object],[object Object]
Comprises Host City Plan and Third Party Advertising Master Plan Appoint Consultant April Site Audit and Survey May/June Appoint Agency to sell, produce, install and service Sell space for Final Draw Nov/Dec Sell space for Event April to July Dismantle and Recycle August Host City Decoration Programme FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
“ It’s not about the excellence of the facilities or the game, but the way people embrace the event” – Dr Danny Jordaan
415 days left!! THANK YOU DANKIE ENKOSI

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Africa’s Greatest City, ready to welcome the World Communication, Marketing and Branding

  • 1. Africa’s Greatest City, ready to welcome the World Communication, Marketing and Branding Chris Bruwer 21 April 2009 2010 FIFA WORLD CUP™ HOST CITY: CAPE TOWN
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  • 6. NAMING RIGHTS & OPERATOR Sail/Stade de France International success/local expertise Management until 2010 Operation post 2010
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  • 13. Campaign Phases CAMPAIGN PHASES Market Focus Phase 1: 2 years to go – Confed Cup Phase 2: Confed Cup – Final Draw Phase 3: Final Draw – Kick Off Phase 4: Event Phase 5: Post-event Local International
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  • 18. Comprises Host City Plan and Third Party Advertising Master Plan Appoint Consultant April Site Audit and Survey May/June Appoint Agency to sell, produce, install and service Sell space for Final Draw Nov/Dec Sell space for Event April to July Dismantle and Recycle August Host City Decoration Programme FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
  • 19. “ It’s not about the excellence of the facilities or the game, but the way people embrace the event” – Dr Danny Jordaan
  • 20. 415 days left!! THANK YOU DANKIE ENKOSI