1. FIFA Rights Protection Programme: General RPP Matters Cape Town Shameel Ho-kim 17 November 2009

2. FIFA‘s Rights Protection Programme («RPP») - Team, Structure and Objectives

4. RPP Team FIFA (Marketing, Competitions...) Commercial Legal (IP Unit) RPP (Core) Team (Zurich & South Africa)

5. RPP in South Africa

8. Commercial Restriction Zones Exclusions Zones

10. RPP On-Site Activity during the Tournaments

15. Avoiding Ambush Marketing - Do‘s and Dont‘s

17. NON -branded displays (generic soccer or national flag related) - OK

18. NON -branded displays (generic soccer or national flag related) - OK

20. Building wraps / banners: NOT OK in the Exclusion Zone

21. Banners from private premises: NOT OK in the Exclusion Zone

22. Banners on bridges, roads and other public premises: NOT OK in the Restriction Zone or Protocol Routes

23. Free standing commercial banners - public or private premises: NOT OK in the Restriction Zone

25. Promotional Distributions to fans: NOT OK on match days – anywhere in Host City

26. Promotional displays to fans: NOT OK in the Restriction Zone

27. Promotional displays to fans: NOT OK in the Restriction Zone

28. Branded vehicles: NOT OK in the Restriction Zone

30. Private Fan Parks / amusement zones: NOT OK in the Restriction Zone

31. Restaurant / bar terraces - outdoor branding: NOT OK in the Restriction Zone

32. Aerial signage / advertisements: NOT OK on Match Days – anywhere above the HC

33. Unauthorised Vendors: NOT OK in the Restriction Zone

34. Selling Counterfeit Goods: NOT OK anywhere in the Host City

35. Religious or Political Displays / Distributions: NOT OK in the Restriction Zone

36. Beer gardens - outdoor branded bar or hospitality: NOT OK in the Restriction Zone

39. Final Draw – Commercial restriction Zone