2. These replies have shown us that the
people who replied to our
questionnaire are exactly who our
target audience is. This makes our
results very accurate as its what our
target audience look for in music
video. Therefore we will be able to
understand what we really need to
include in our music video to make it
appealing for our target audience.
We are able to use all the questions
below and the responses that come
with them as we know that they are
what the ages we are aiming for want
and their opinions.
3. From the responses we had, they were
perfectly split 50/50 male and female.
This gives us the perfect responses as
we have the information from males
and females equally, so we know that
what we will be including or changing
will be from both genders not just one
views or opinions. This is good on our
behalf as we have good responses
from genders, having a mix response.
This is giving us a accurate
interpretation for our music video and
will help us with the features we need
to include to entertain both sexs.
4. These responses inform us that we
know we have to try and make our
music video appeal to more then
one genre of music. Seeing as no
one chose Pop alone, we need to
widen our target audience to not
only Pop but to numerous music
genres. But on the other hand, even
though no one chose Pop we know
from first hand knowledge that Pop
is one of the most popular music
genres there is. So knowing this we
are able to put in what we think will
attract our target audience of Pop
and others.
5. These responses allow us to include
multiple features in our music video that
we know will attract our specific target
audience. We will be able to use lyrics
now and then which we were planning
on doing anyway so now we can confirm
that doing this would entertain them and
keep them pleased. This will appeal to
the people who likes lyrics. The storyline
that we are planning on doing will
appeal to the people who like music
videos that have a narrative aspect to it.
So this will include things like dancing
and performance which is also another
thing that people like within a music
video. They will be lip syncing a few
times in their but not to much as it hard
to grasps it to make it look real.
6. Now we know that the main reasons
why people watch music videos within
our target audience is for
entertainment or down to pure interest
in the video. So we need to make it
enjoyable and realistic for our target
audience as it will make it more
entertaining for them to watch. If its
not they will get bored and their
entertainment will not be fulfilled. Even
before watching the music video, we
need to keep them interested before
pressing play, so having a good
description will get them intrigued.
7. From this we understand that we
need to include all three aspects of
what they enjoy about a music
video. Entertainment, fashion and
artist performance are what our
target audience look for within a
music video. This is good
information because we know what
to include in it to make it enjoyable
for our target audience. Making all
the actors/actresses look
fashionable is very important as we
want to relate to our target audience
as much as possible.
8. We put the summary of our music
video so people would understand
what we were talking about when
asking the question below. We put
the key facts about it so they would
be able to pick out bits they liked
and disliked.
9. We wanted to ask people about what
they thought of the location we have
picked. Asking this will let us see if
they will be interested in watching the
music video when its finished. We are
able to understand if people like the
idea of it being party based along with
other locations but this being the main
scene. We had one response that
gave us a bit of warning about the
risks of this, they said that we have to
be careful about the lighting in the
shot as it can effect the way in which
the camera shots are perceived. We
will take that into consideration and
make us aware of what can go wrong
when filming. On the other hand we
know that everyone likes the idea of it
being filmed in a party setting.
10. Everyone who responded have
said they would watch our music
video, this is due to them being
able to relate to the party scene
and It being entertaining. That’s
why we chose a party location as
we knew our target audience
would be able to relate and
maybe be able to bring back
some memories they may have
had at a party once.
11. Asking this question is vital for us
to know the responses to so we are
aware of what they would like to
change about our music video idea.
We have got different responses
such as too add more people which
we ended up doing anyway and to
not make it too cliché as there is a
high risk of that happening but it’s a
very good idea that fits in with our
story. We will start off with the male
and female characters apart getting
ready for the party so it will not just
be in the party location the whole
as it would get boring and feel like
theirs nothing going on.
