2. • EntSight are an Audience Intelligence
Consultancy
• We work with leading brands including
BMW, Bulgari, Triumph and IWC
Schaffhausen as well as Entertainment
Groups & Investment Companies
• Our services enable our clients to
understand the preferences and
behaviours of specific audiences
• This enables them to make informed
decisions about their audience focused
strategies
.
4. Here lies…
‘The Funnel’
1960 AD -
1999 AD
Cause of Death:
• The Internet
• Access to information
• Opinions on social
media
• Some very smart &
astute McKinsey
Analysts
12. How effectively are potential customers
discovering and learning about products
and services?
What issues are we seeing in the purchase
and delivery process?
What factors are causing our audience to
advocate our brand, products or services?
13. Social Media & Online
Conversation data is key to
identifying both the stage of
purchase and the emotion.
14. Consideration + EvaluationCDJ Stage
Emotion
“Looking at buying”, “Want to find out our more about”, “Does anyone know about?”
“It’s annoying
that…”
“I’m worried
that…”
15. CDJ Stage
Emotion
“Just bought”, “Just ordered”, “Waiting on a delivery for….”
Purchase
“Disappointed
they sent the
wrong…”
“Can’t wait for
my new…”
16. Online Survey and Trends data is
vital for providing context which
is not available via social data