Newest brand ID work 2013

1. Brand ID Development Solutions
404-254-0496
email; studiob.bradford@gmail.com
URL: http://www.studiob3.info
FB: https://www.facebook.com/pages/Studiob3/104731049570283
LinkedIn : http://www.linkedin.com/in/carlbradford3

2. Definition/Examples Page
Brand Identity
A brand is the identity of a specific product, service, or business. A brand can take
many forms, including a name, sign, symbol, color combination or slogan. The word
brand began simply as a way to tell one person’s cattle from another by means of
a hot iron stamp. A legally protected brand name is called a trademark. The word
brand has continued to evolve to encompass identity - it affects the personality of a
product, company or service.
Brand Extension
The process of exploring brand extensions represents a reasoned approach for
selecting new categories a company might enter with their brands. Inherent in this
process is the identification and decision of answering the question “What business
are we in”?
The heart of brand extension research is the effort to identify what business the
brand is in from the perspective of the consumer. The objective of every brand
extension research study is to uncover and articulate this definition of the business
of the brand hidden in the mind of the consumer!

3. Project Contents Page
Section A
Brand and marketing solutions/proposals
Mr Migs & mistermigs.com
04 - 09
Wow In-Sync Inc
10 - 13
Midwife Associates
14 - 19
In the Mix magazine
20 - 27
Brand Identity
28 - 40s

4. In the Mix Magazine
Brand Identity Standards
Award Winning Magazine
Brand Extension Media Kits
Marketing Business Collateral Print
Marketing Advertising
Event Signage

5. In the mix Magazin
e
Brand Identit
y
©
In the Mix Magazine
Brand Identity Standards
Masthead, headers, sectonals and divisions
were created and presented for this award
winning design for the Food and Beverage
industry clientele.
IMI Agency is a F&B marketing on and
off premise beverage marketing company.
Clients: DIAGEO, SKY Vodka, Red Bull, Intercontinental Hotels, Harrahs etc.
©
iMi Agenc /InThe Mix magazine
y
identifier will be used for all new
and future imi magazine applications This specifications document
.
We urge all users of this documenttis used to guide our consistent
those who design
, manufacture
,
, advertising,
purchaseappl , install and maintain the efforts in collateral
,
y
promotional and broadcast
various elements of this brand
.
identity-to follow its guidlines with .care applications This documents sole
While this document will not cover all purpose is to identif
y, color breaks
,
situations that may arise in the future and B/W usage.
, it
will ser as a guide to good judgement
ve
and use of color breaks
.
File formats:
Adobe Illustrator CS
If there is ever a question on the usage
Or pdf file
s
of any marklogotype or design
,
element for
:
the Incentives Marketing cy (Imi)
Agen
please contact
:
©
iMi Agenc
y
Creative Sevices
r
Carl H.Bradford III
1196 Buckhead Crossing
WoodsstockGa. 30189
,
770.928.1980
©
©

6. In the Mix Magazine

7. In the Mix Magazine
Brand Identity Standards
Cover and interiors

8. In the Mix Magazine
Brand Extension Media Kit

10. In the Mix Magazine
Marketing Business Collateral Print
Event Signage Newport Beach

12. In the Mix Magazine
Classic Malts Editorial
DIAGEO Product Advertising

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14. Client Brand Identity
Mistermigs.com
CORE Children of Restaurant Employees
My Friends Place Cafe
Stake Enterprise
OG/GYN & Associates
Precious Braswell MD
CKL IT Services
Jaimes Sweets and Savories
HomBox
The District Studio
HJMorton and Associates

20. Stake Enterprise
Brand Identity
We urge all users of this documentthose who design, manufacture,
purchase, apply, install and maintain
the various elements of this brand
identity-to follow its guidlines with care.
While this document will not cover all
situations that may arise in the future,
it will serve as a guide to good
judgement and use of color breaks.
If there is ever a question on the usage
of any mark, logotype or design
element for: Stake Enterprise please
contact:
Studiob3
3738 Aldea Drive
Decatur, Ga. 30032
404-254-0496
Stake Enterprise
identifier will be used for all new and
future imi magazine applications. This
specifications document is used to
guide our consistent efforts in
collateral, advertising, promotional and
broadcast applications. This
documents sole purpose is to identify,
color breaks, and B/W usage.
File formats:
Adobe Illustrator CS5
Or pdf files

21. &
OB GYN
A S S O C I AT E S
&
OB GYN
A S S O C I AT E S
D

24. 2 color application Pantone #430c + Pantone #506c

28. Marcus Ryan Photography
Marcus began his Food and Beverage initiatives with inthemix Magazine. Has continued his work and
has continued to be a feature with
the magazine.