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Patrik Wikstrom - Workshop presenation at the CCIWS13
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Researching digital distribution
1.
Researching digital distribution Patrik
Wikström www.linkedin.com/in/patrikwikstrom cciws13
2.
Distribution, Recorded Music Some
thoughts...
3.
live licensing recording
4.
Global Recorded Music
Sales (physical distribution) millionunits 0 1000 2000 3000 4000 '73 '75 '77 '79 '81 '83 '85 '87 '89 '91 '93 '95 '97 '99 '01 '03 '05 '07 '09 '11'11 LPs CDs MCs
5.
6.
7.
service product
8.
Trade value, Sweden
(MSEK) 0 500 1000 1500 2000 1998 2000 2002 2004 2006 2008 2010 physical streaming digital misc Source: IFPI Sweden 2012
9.
how do online
music services compete?
10.
11.
They compete with
“context” rather than with “content”
12.
E.g. Spotify Apps
13.
value from context value
from access consumer value is increasingly created by context rather than access
14.
1. Context focused
music services
15.
play music with
16.
17.
2. Context focused
music artists
18.
19.
Content Context Access Play
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