1. PR & Marketing
‘Tis the Season to Gain Experience
#Cachinko
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2. Contact Heather at heather@comerecommended.com

3. Introduction
• The PR & marketing industries are
growing.
• 80% of PR & marketing firms expect to
hire in 2011.
• Social media, digital media, and
interactive media services are becoming
commonplace.
• Communications is playing a larger role
within corporations.
• In 2008-09, 4,475 students received a
degree in PR
– 3,606 were female
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4. What We’ll Discuss Today
• New ways to gain PR & marketing
experience this holiday season
• Strategies to make the most out of
any experience
• Holiday-specific job search tips
• Questions
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5. How can I gain
experience in PR &
marketing?
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6. Internships
• In-house & agency
• For students
– Winter break as well as
planning for semester
or summer break
– For credit
– Internship class
• For grads
– Paid
– Leads to employment
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7. Organizations
• Industry-specific
– PRSSA/PRSA (Public
Relations Society of America)
– IABC (International
Association of Business
Communicators)
– AMA (American Marketing
Association)
• Executive board
• Event coordination
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8. Volunteering
• Nonprofit
– Local & National
• Pro Bono
– Social media
– Promotion
– Publicity
– Event planning
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9. Writing
• Writing = #1 PR &
marketing skill
• School paper
• Blog
• Freelance
– Writer’s Market
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10. Work Experience
• All “other”
experience
• Retail
• Administrative
• Childcare
• Food service
• Etc.
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11. Over the Holidays...
• Research
– Review and stay up to date on companies
you’re interested in
• Season’s Greetings
– Send a holiday note, stay connected and
reconnect
• Volunteer
• Travel
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12. What strategies can I
use to make the most
out of my experience?
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13. Network
• Goal: Make 3 new
connections
– Peers
– Supervisors
– Executives
• Social media
• Maintenance
– Notes
– Lunch dates
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14. Plan Ahead
• Always anticipate
• Where will you be in…
– One week?
– One month?
– Three months?
• Map it out
– What steps do you need to
take to get your dream job?
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15. Connect
• Past experience →
future career
• Specific skills
• Accomplishments
• When in doubt,
generalize
– Multi-tasking
– Conflict resolution
– Problem solving
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16. Leveraging Your Personal Network
• Ask for recommendations or introductions
– Have personal network connections contribute to
your recommendations on various sites, write
positive things about you on your Wall, or
introduce you to someone they know in your field
• Inquire about job shadow or informational
interview opportunities
– See if you can set up a time to learn more about
a contact’s job or industry
• Set up in-person get-togethers via
Facebook
– Go out for lunch or coffee with a friend
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17. Keep in Mind…
• Starting the new year (and a new budget) more
companies will be hiring
• Fewer people look for jobs during the holidays,
making far less competition
• Holiday events are good for networking – don’t
carry your portfolio, but always be prepared and
on the look out for opportunities
• Pick up the phone
• Enjoy YOUR holiday
‒ Some calls might go unanswered, some
people will be out of the office, don’t stress
about it
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18. Contact Heather at heather@comerecommended.com

19. Thank you!
For more tips: blog.cachinko.com
Join us for our next job seeker webinar on:
January 10, 2012: Hello 2012!
Reinventing Your Job Search in the New Year
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