Lessons from Prometheus Real Estate: How to Unite Employees, Customers, & Communities Through Social Cause Marketing
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See the FULL WEBINAR RECORDING HERE: http://info.cafegive.com/Successful_Cause_Campaign_Prometheus_Real_Estate How can you use social media to unite employees, engage more customers, and create lasting change in your communities? Join special guest Jessica Johnson from Prometheus Real Estate Group to answer this key question. Using examples from Prometheus' hugely successful POrCH cause marketing campaign and community giving programs, Jessica will talk about ways to inspire your team as well as your community to be more involved with your brand through cause-driven social media marketing. Highlights: *Tips and best practices for inspiring action among employees *How to build awareness and get buy-in for your community impact & social media initiatives *Ideas for building a media strategy around your *Insights on collaborating effectively with multiple partner
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Lessons from Prometheus Real Estate: How to Unite Employees, Customers, & Communities Through Social Cause Marketing
- 1. Insights from Prometheus Real Estate Group
- 2. Use the Chat to ask questions Introduce yourself!
- 3. Stephanie Arendt Alan Robinson Marketing Director CafeGive Social Jessica Johnson Reputation & Social Impact Manager Prometheus Real Estate Group
- 4. • Why cause marketing is a powerful tool to unite customers, employees, & communities • Prometheus: Insights from Make A Ripple 2013 Campaign & Prometheus POrCH & Recent 2014 POrCH events • 5 Tips for Engaging Employees & Communities
- 5. We deepen connections between companies & their community partners, nonprofits, & members using the power of social media
- 6. No, it’s necessary consumers wish more products, services, & companies supported causes consumers would switch brands to ones that support causes 83% 91%
- 7. brands engage in cause marketing Talent Engagement & Retention Connect to Cause-Minded Consumers
- 9. Jessica Johnson Reputation & Social Impact Manager Prometheus Real Estate Group Prometheusapts PrometheusRealEstateGroup Prometheusreg Iam_Home
- 10. { Metropolitan Apartments, San Mateo, CA { 550 Moreland Apartments, Santa Clara, CA
- 11. Sanford Diller - Founder
- 13. Engagement To Be Proud Of… • 10,337+ All Time Hours Reported o This means almost EVERY PROMETHEAN has volunteered at least once for 4-8 hours! • 200+ Volunteer organizations reached • 76% of POrCH site visitors were considered “new” traffic • Users spend an average of 3 minutes on our site
- 14. Let’s Jump In!
- 15. Find the Right Cause & Non- Profit Brand It! Inspire Your Ambassadors Create Tools Report Out Celebrate Our Cause Marketing Flow Vendor Partners Non-Profit Partner
- 17. Find The Right Cause Making miracles in our communities, one wish at a time!
- 18. Brand It! Yes. All of it!
- 19. Parent & Child Fundraising Pages
- 20. Inspire Your Ambassadors & Create Tools
- 21. Inspire Your Ambassadors & Create Tools
- 22. Report Out Regularly… NON-PROFIT PARTNER REGION GOAL & MATCH START PROGRESS Make-A-Wish Greater Bay Area BAY AREA $20,000 $20,000 $12,000 Make-A-Wish Oregon OREGON $6,000 $6,000 $3,000 Make-A-Wish Northeastern CA, Northern NV SACRAMENTO $5,000 $5,000 $2,000 Make-A-Wish Greater Los Angeles SOUTHERN CALIFORNIA $4,000 $4,000 $1,000 Make-A-Wish Alaska & Washington WASHINGTON $7,500 $7,500 $3,000
- 24. What Made It Successful 1. Touching On People’s Passions 2. Spreading Ownership 3. Executive Support 4. Strong Branding 5. Make it effortless! 6. Freedom!
- 25. What We Learned: DO 1. Use a 3rd Party App 2. Start working with non-profit partners early 3. Get internal buy-in 4. Keep your campaign going in other ways
- 27. Best Places to Work 2014- San Francisco Bay Area Prometheus Real Estate Group, Inc. is number 8 Among large Best Places to Work, with 600 employees and headquarters in San Mateo. Jaclyn Safier is President.
- 29. Let employee’s passions drive your causes • Ask employees what issues they care about • Learn what’s happening in your regions at the macro level #1
- 30. Do the leg work • Get buy-in before launching your campaign from all levels • Be organized, but avoid top-down approach #2
- 31. #3 Use multiple channels • Use a mix of channels & media • 3rd Party apps for ease • Connect online & offline impact
- 32. #3 Use multiple channels
- 33. Reward involvement 1 in 5 companies offer PTO for volunteering #4 Giving in Numbers survey by the Committee Encouraging Corporate Philanthropy 2011
- 34. #5 Report Impact *Climate Ride 2013 CSR Report
- 36. Contact Alan at alan@cafegive.com @cafegive CafeGiveSocial @PrometheusApts Prometheus Contact Jessica at JJohnson@prometheusreg.com