In 2010, a couple of Canadians founded Drink Defence to create a line of functional beverages. They developed formulas with a naturopath doctor and began partnerships to grow their business. By 2011-2012, they had shipped to over 8,000 stores in the US and Canada. In 2013, they received product approval in Canada and Australia and began new distribution partnerships. Today, they focus on continued growth and building their brand while shipping to over 20,000 locations.
2. About
us
2010 A COUPLE OF CANADIANS WITH A VISION TO CREATE A LINE OF HEALTHY + FUNCTIONAL BEVERAGES
DEVELOPED FORMULAS WITH THE HELP OF A NATUROPATH DOCTOR & THE PROCESS BEGAN !
2011 PARTENERED WITH A FLAVOR HOUSE + CO-PACKER CAPABLE OF GROWING WITH US
ATTENDED EVERy TRADE EVENT WE COULD TO GAIN INSIGHT + GENERATE LEADS
2012 CONTINUED SALES & DISTRIBUTION
EARNED OUR “HONORARY” MBA IN FUNCTIONAL BEVERAGEs…
WE REGROUPED &
REALIGNED OUR FOCUS.
*SHIPPED TO 8000+ LOCATIONS (CVS + WALGREENS) IN 2011 & 2012
2013 FORMAL PRODUCT APPROVAL IN CANADA & AUSTRALIA, STARTED DISTRIBUTION
APPROVED AS A LOBLAW’S PRODUCT & BEGAN WORK WITH A NUMBER OF DSD DISTRIBUTORS
TODAY + BEYOND FOCUSED GROWTH + BUILD A VIBRANT BRAND
SHIP TO 20,000+ LOCATIONS
3. The
team
BARRIE MANN / FOUNDER / CEO
OVER 25 YEARS SALES MANAGEMENT EXPERIENCE
FOUNDED MULTIPLE SUCCESSFUL START-UPS
KEVIN SZAKACS / FOUNDER / VP
15 YEARS MANAGEMENT EXPERIENCE
MULTI-UNIT FRANCHISE OWNER
STEVEN MANN / FOUNDER
SEASONED ENTREPRENEUR
FOUNDER/INVESTOR IN START-UPS
ANDREA KUZMISKI N.D./ PRODUCT DEVELOPMENT
PRACTICES NATUROPATH MEDICINE
HEALTH CONSULTANT + SPEAKER
5. TAKE WHILE DRINKING
OR THE NEXT MORNING
VITAMINS B6 B12 C. .
THE
HERO
2.5 oz (74 ml) sHOTS
FLAVOUR: LEMON-LIME
(TROPICAL BERRY COMING SOON)
6. .
THE DETAILS
DEVELOPED BY A NATUROPATH DOCTOR + APPROVED BY HEALTH CANADA IN EARLY 2013
[TAKE BEFORE, DURING OR
AFTER DRINKING ALCOHOL]
OUR
#1SKU
IN
AUSTRALIA
CANADA
U.S.A.
A HIGH CONCENTRATION OF ELLECTROLYTES + VITAMINS + MINERALS
F R E E O F C A F F E I N E / P R E S E R VAT I V E S / A RT I F I C I A L I N G R E D I E N T S
HEALTHY
OPTION.
FACT: YOU LOSE NUTRIENTS AT AN
ACCELERATED PACE WHEN DRINKING ALCOHOL...
C A U S I N G A H A N G O V E R .
R E P L E N I S H N U T R I E N T S W H I L E Y O U D R I N K A N D
Y O U ’ L L F E E L B E T T E R T H E N E X T D A Y !
[WE UNDERSTAND THE WORD “HANGOVER” SENDS A MIXED MESSAGE… WE ONLY USE “HANGOVER” ON POP MATERIALS
BUT HAVE CHOSEN NOT TO USE IT ON OUR BOTTLES TO PROMOTE A POSITIVE LIFESTYLE WITHOUT SOCIAL STIGMAS.]
*Drink Defence™ does not make any claims to cure or avoid hangovers completely.
7. . .
JOIN THE
REVOLUTION
CONTACT US FOR:
*MORE INFORMATION ABOUT
OUR COMPANY OR PRODUCTS.
*IMAGES OR P.O.P FOR PRESS USE.
*DRINK DEFENCE™ PRODUCT SAMPLES
HELP US FIGHT HANGOVERS, ONE BOTTLE AT A TIME.
PRESS CONTACT:
1.866.935.4230
PR@MYBODYSHOTS.COM
WWW.MyBODySHOTS.COM