1. GRAND STRAND COMPETITORS
Websites, Social Media, Print Media and TV Spots

2. MCLEOD HEALTH - SEACOAST

3. WEBSITE
 Clean and easy to navigate
 Offers interesting content for patients via blog
 “Newsroom” section has press releases and updates
 Evidence of community engagement via “events”
button
 Easy to access social media via website

4. SOCIAL MEDIA
Facebook is updated daily with a post-
scheduler and a variety of posts:
Twitter is also updated daily
through FB posts and alerts as
well as blog posts:
Very active YouTube channel, how-
to videos, informational videos as
well as TV spots:

5. PRINT MEDIA/BILLBOARDS
 Magazine Ads.  Billboards

6. TELEVISION
 TV Spot  Commercial

7. GEORGETOWN/WACCAMAW

8. WEBSITE
 Layout is a touch outdated and impersonal, but still
clear and easy to navigate
 All press releases available on website
 Community engagement calendar with classes and
support groups etc.

9. SOCIAL MEDIA
Facebook is used regularly but
without a post-scheduler:
Twitter is also used
regularly without a post-
scheduler:
Youtube has a great variety
of posts, specifically their
“HealthCareMinute” series
and intros for every new
doctor:

10. PRINT MEDIA

11. CONWAY MEDICAL CENTER

12. WEBSITE
 Clean website, not
cluttered, easy to
navigate
 Easy search for
doctors, contact info
and classes
 Specialized fitness
section, gives people
another reason to visit
the website

13. SOCIAL MEDIA
 There are no official
Facebook or Twitter
accounts.
 The hospital’s
fundraising foundation
has a FB page which is
updated regularly, but
with limited
engagement
The YouTube channel is active and
has health tips, doctor profiles and
community event videos available:

14. PRINT MEDIA