Our evaluation of Arts Council England's Catalyst programme

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18
organisations
£55 million
(ACE, HLF, DCMS)
with £30.5 from ACE
£7 million
(ACE)
173
organisations
62 consortia benefitting
217 organisations
£30 million
(ACE)
buildingfund-
raisingcapacity
capacity
buildingand
matchfunding
endowments
The Catalyst Scheme ACE grant recipients
18
organisations
£55 million
(ACE, HLF, DCMS)
with £30.5 from ACE
£7 million
(ACE)
173
organisations
62 consortia benefitting
217 organisations
£30 million
(ACE)
buildingfund-
raisingcapacity
capacity
buildingand
matchfunding
endowments
The Catalyst Scheme ACE grant recipients

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12. Inputs Activities and outputs Intermediate outcomes Short term financial outcomes Medium to long term outcomes
A range of tools & approaches to improve
fundraising are used
Organisations develop greater fundraising capacity &
expertise
Organisations diversify their revenue streams Organisations are more financially resilient
Organisations…
…access fundraising expertise new to the
organisation
Outputs
- Hire consultants (to deliver fundraising training,
marcomms & wealth screening) Changes to organisational mission, structures & processes are made
- Employ new fundraising/development staff Organisations...
- Re-define or clarify their overall mission and vision as a result
…upskill existing staff in fundraising - Devolve authority for fundraising across depts
Outputs - Work more collaboratively x-department
Money (£) - Invest in training courses in fundraising - Review & re-structure their Board to enhance their fundraising
- Board members become stronger advocates in fundraising Revenue from private giving is increased
Revenue from private giving is more predictable
and sustained
Advice &
support
…undertake strategic business planning focused
upon a new approach to fundraising - Recalibrate the risks associated with investing in fundraising - New sources of private giving are realised
- Long term planning for fundraising, linked to
programming, is routine
Outputs
- Targeted match funding is secured - Private giving instigated by organisations' Board
members is increased
- Revise overall Business/Forward Plan Fundraising strategy is improved - The drop-off rate of donors is reduced
- Fundraising strategies, tools and approaches are more developed
& effective
- The proportion of total revenues accounted for by private
giving is increased
…communicate the new approach to fundraising - Organisations' confidence in asking is increased
Outputs - Organisations' understanding of donors' motivations is enhanced
- Hold internal meetings & develop internal comms
material - Organisations become more pro active in fundraising
- Communicate the fundraising strategy externally - New donors are identified & approached
- The 'ask' to existing donors is revised & refreshed
…pilot fundraising methods & tools new to the
organisation - Organisations are more empowered in the negotiation process
Outputs - Organisations get better at relationship management of donors
- Develop events, campaigns & membership
schemes
- Invest in ICT infrastructure to improve fundraising
…collaborate to joint market the offer to donors
Outputs
- deliver events & marcomms material to promote
the joint offer
- Organisations commit to resourcing fundraising
activities beyond Catalyst
- Artform
- Building or non-building based
Context
Organisations' characteristics are likely to influence outcomes and what activities work best in which context
- Size
- Location

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6% 6%
8% 8% 9% 9%
13% 14%
26%
6%
5%
7%
10%
13%
9%
10%
12%
28%
Survey
Programme

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62. 978-0-7287-1552-3