The challenge for cultural organisations isn't winning European funding, it is finding value in it. Presented at the conference: Engagement between the Higher Education and the Arts Sectors - Why is it important, how does it happen, and how do we benefit? Dublin, 09 May 2014

1. Symposium: EngagementSymposium: EngagementSymposium: EngagementSymposium: Engagement
Between the HigherBetween the HigherBetween the HigherBetween the Higher
Education and the ArtsEducation and the ArtsEducation and the ArtsEducation and the Arts
SectorsSectorsSectorsSectors
Opportunities in CreativeOpportunities in CreativeOpportunities in CreativeOpportunities in Creative
EuropeEuropeEuropeEurope
Callum Lee – BOP Consulting
May 2014May 2014

2. In summary:
The challenge isn't winningThe challenge isn't winning
European funding, it is finding
value in it.

3. Introducing BOP - specialists in the cultural and
creative industries

4. We built our expertise in the UK and now work
around the globe
NETHERLANDS
Strategy and
European Policy

5. 1. The opportunity1. The opportunity
2. The challenge
3. Finding value3. Finding value

6. 4.5 % of4.5 % of
EU GDP

7. Where to look
Culture; Media; Creative
Europe Financial Facility...
1) Creative Europe
DG Culture
3) Industrial Funds
DG Enterprise
2) Innovation Funds
DG Connect
COSME; Cluster
Excellence; INNOSUP...
Horizon 2020 funding; ICT
Innovation Vouchers...
4) “Funds”
ERDF; ESF; Cohesion
Interreg; Urbact; + funds
themselves
MORE DETAIL: BOP.CO.UK/BLOG

8. Response 1: “Pushing at an open door”
“ARTS” + FILM - €1.5bn1) Creative Europe
DG Culture
3) Industrial Funds
DG Enterprise
2) Innovation Funds
DG Connect
BUSINESS - ??
TECH - €70bn
4) “Funds”
ERDF; ESF; Cohesion
INFRASTRUCTURE - €351bn

9. Response 2: More room for collaboration
With HEIs Without HEIs
20% 80%
Winning culture programme cooperation projects (2013)
With HEIs Without HEIs
Winning culture programme cooperation projects (2013)

10. • Raise your EUROPEAN profile. Make sure
you are involved in the right committees
or seen at the events
1) Think European
(geographic spread;
fit with other
programmes)
Generic EC guidance
on winning funds
... BOP guidance on
implementation
• Talk to the Commission before
submitting major applications
• Prove your connections with letters of
support
• Suggest new approaches and ideas that
programmes)
2) Involve relevant
actors (Engage
businesses, orgs,
trade bodies)
• Suggest new approaches and ideas that
flatter the Commission
• Present new applications as
developments of existing programmes
3) Demonstrate your
project management
experience

11. Ireland applies for funding as often as others
14.9Italy
Annual number of culture programme APPLICATIONS (2011-13), adjusted to
Ireland’s population
12.7
12.8
14.5
14.9
Netherlands
Slovakia
Finland
Italy
6.0
12.0
UK
Ireland

12. ...same story with FP7 applications
1755Finland
FP7 programme APPLICANTS (applications year 2007-12) set against selected
countries and adjusted to Ireland’s population
990
1512
1658
1755
UK
Ireland
Netherlands
Finland
342
687
Slovakia
Italy

13. Ireland also has a healthy win ratio
51%Netherlands
Culture programme winning proposals (applications year 2011-13) set against
selected countries
35%
39%
42%
51%
Finland
UK
Ireland
Netherlands
18%
20%
Italy
Slovakia

14. ...
25%Netherlands
FP7 programme WINNING proposals (2007-12)
22%
22%
23%
25%
Ireland
Italy
UK
Netherlands
18%
22%
Slovakia
Finland

15. 1. The opportunity1. The opportunity
2. The challenge
3. Finding value3. Finding value

16. Red tape
“They checked my mileage
claim against Google mapsclaim against Google maps
and I had to prove there
was a diversion that day”
Comments from an informal canvassing of organisations with European focus

17. Reporting cost on a European Project
The ECBN experience
PLANNED ACTUAL

18. Delays and lack of progress
“When we looked back“When we looked back
at the project, we
didn’t feel we had
achieved anything”
Comments from an informal canvassing of organisations with European focus
achieved anything”

19. The WAAG Society’s ten-year sabbatical

20. 1. The opportunity1. The opportunity
2. The challenge
3. Finding value3. Finding value

21. 1) OFFER
Europeana Creative [CIF]
Promote the use of
Europe’s digital culturalEurope’s digital cultural
heritage by the creative
industries
28 partners including three HEIs28 partners including three HEIs

29. 1) OFFER
Products and
services

30. 2) PROFILE
Residencies, Kosice 2013 [ECOC]
Raise the profile of
Kosice’s culturalKosice’s cultural
entrepreneurs across
Europe

33. 2) PROFILE
Identity
Communications
Role in society
STRATEGIC
AIMS
Role in society

34. 3) CULTURE
Musikalsk - MEDEA @ Malmo University [Interreg]
Develop new experiences
for classical musicfor classical music
concerts

39. STRATEGIC
AIMS
ValuesValues
Relat’ship style
Leadership style
3) CULTURE

40. 4) CAPABILITY
WAAG Society’s ICT & Art Connect project [FP7]
Bring together artists and
technologists to exploretechnologists to explore
new ways of working

41. ICT & Art Connect
Credit: Valentina Sommariva

42. Credit: Valentina Sommariva

43. Credit: Valentina Sommariva

44. STRATEGIC
AIMS
NetworksNetworks
Partnerships
Skills
4) CAPABILITY

45. 2) PROFILE
Identity
Communications
Role in society
1) OFFER
Products and
services
STRATEGIC
AIMS
Role in society
ValuesNetworks
STRATEGIC
AIMS
Values
Relat’ship style
Leadership style
3) CULTURE
Networks
Partnerships
Skills
4) CAPABILITY

46. In conclusion:
The challenge isn't winningThe challenge isn't winning
European funding, it is finding
value in it.

47. Thankyou
callum@bop.co.ukcallum@bop.co.uk
Listoffunds +slidesonlineat
bop.co.uk/blog/bop.co.uk/blog/