1. Media Studies
Institutions and Audiences
Convergence

2. Convergence
Media Industries diversifying
(Boundaries dow n)
 News International
 Newspapers
 Broadcast
 Internet
 Films etc
More of this later

3. Convergence
Technologies coming together
(Boundaries down)
 Mobile phones
 Phone
 MP3
 Camera
 Interface
 Wireless
 3G

4. Mobile Phone case study
Lets look at mobile phones.
 As far as I am concerned, none
of you have a mobile phone with
you.

5. Nokia Cityman 1987

6. Dancall 1988

7. Nokia “Matrix” 1996

8. Nokia Matrix 1996
QuickTime™ and a
decompressor
are needed to see this picture.

9. Use of mobile phone
 Contract or PAYG
 How much do you spend?
 Could you go 24 hours without
mobile?
 How do you use your mobile
 EMERGENCIES ONLY
 CALL FOR LIFTS - “DAD I’M READY”
 BUSINESS
 SOCIAL
 TEXTING
 WEB BROWSING

10. Task
 Make a list of the functions on
your mobile phone

11. Functions on Mobile
phones

12. Original mobile phones
had
 Carrying handles - Weighed x
kgs
 Patchy reception at best
 2 metre aerials
 Talk time of minutes
 Battery life of hours
 Crazy expensive
What made it possible?

13. Enabling technology
 Massive increase in battery
technology
 Increased life
 Smaller
 Quicker charging
 Reliability
 Low energy microchips
 ARM Holdings
 Minaturised electronics/IC

14. Activity
 Take your mobile phone
 Weigh the battery and the phone
separately
 Calculate
 the total weight
Weight of battery + weight of phone
 % of total weight which is battery
Weight of battery * 100÷total weight

15. Results
140
120
100
80
60
40
20
0
Matrix
2nd Qtr 3rd Qtr 4th Qtr

16. Future of Mobiles
 Size
 Functions
 Technology
 Draw a picture of the phone
of the future

17. Summary
Mobile phone technology is
 Changing rapidly
 Getting cheaper
 Influencing the way we run our
lives
 Becoming more a digital
interface

18. Homework - Essay
The mobile phone is influencing
the way we run our lives.
In what way are mobile phones
reaching new and wider
audiences?
What changes are we likely to see
in the next 20 years?
400 words
Deadline

19. Media Studies
Institutions and Audiences
Convergence