1. 20
11-16
CAMDEN TOWN UNLIMITED
RENEWAL PROPOSAL

2. MORE POLICE
YES? MONEY OFF
We will continue our work to cut crime, improving- We will expand the number of businesses on our
on-street communication and lobby strongly to Wedge card scheme and increase our database
retain the Police resources for the Town Centre of cardholders
we secured in 2008
MORE EXCITING SHOPS
A VOICE FOR BUSINESS We will work with landlords to fill vacant spaces on
We will promote, represent and lobby for your the High Street and attract the best quality retailers
interests, both individually and as a business to the area
district, and continue to be the link between the
Council, residents and other major public sector
MORE INVESTMENT
stakeholders
We will work to redevelop key properties and
attract new, high quality businesses to the area
MORE TREES to enhance footfall as well as maintaining
We will champion the delivery of Camden Town cleansing standards
First, our public realm strategy prioritising
the delivery of our Cobden Junction/High Street
A CREATIVE
South schemes
CAMDEN TOWN
We will work with leading universities and the
FREE RECYCLING knowledge economy to attract top entrepreneurs
We will provide a free or heavily discounted to set up business enterprises in Camden Town and
recycling service for all members provide opportunities for recruitment to
our businesses
CHEAPER BILLS
We will deliver a joint procurement consortium, MARKETING & PROMOTING
which will broker significant savings for your core We will work with high profile media partners
business services (typically reductions of over to promote Camden Town’s famous, and not yet
20% on existing contracts can be achieved) famous, attractions and its unique character

3. LEADERSHIP
IMPROVING THE
COMMERCIAL VIABILITY
OF CAMDEN TOWN
What happens right outside your door has a huge ensure they deliver a business ready solution, we
impact on your business. What happens if the shop don’t duplicate Council services. For example, we
next door suddenly goes out of business, creating an do not subsidise any Council services such as street
eyesore? What happens if a prospective new client cleaning or warden patrols.
feels uncomfortable coming to your office for that
What we do is monitor existing service delivery to
pitch? What happens if a tube closure programme
ensure you get value for money and deliver new
threatens footfall?
and innovative projects, often leveraging significant
This is where Camden Town Unlimited steps in. investment from public sector partners that both
Whether it is ensuring the streets remain clean and reduce costs and improve the perception of the area.
safe, creating interesting, vibrant activity in vacant
At a time of ever increasing public sector cut backs
units, or ensuring infrastructure projects do not
we believe it is vital that the business interests of
negatively impact access, Camden Town Unlimited is
Camden Town are defended and represented. Local,
making your location work just as hard as you do
Regional and National authorities are increasingly
for your business.
looking to business to fill the void in their own
funding. Without a business voice forcing its way
IMPROVING BUSINESS, NOT into these debates Camden Town risks losing out
SWEEPING THE STREET to other better represented areas of London and
We believe BID’s occupy a crucial place in service the region.
delivery for business. Designed to give the private
In the following pages we outline what we want
sector a stake in the ongoing development and
to achieve in the next five years and how we plan
management of their environment, we are entirely
to achieve it. The projects have been determined
independent and solely responsible to you, our
following an extensive consultation process with our
business membership. All our funding is 100%
business members - thank you for all your input.
ringfenced to be spent in Camden Town and
although we work closely with public services to Please back Camden Town and vote YES in
February 2011.
Simon Pitkeathley Chris Shaw Alex Proud Richard Terry
Chief Executive Chair Vice Chair Vice Chair

4. EXECUTIVE
Whilst our first five years was all about getting the basics right, investing heavily in improving the quality of
the Town Centre and redressing the negative aspects of crime and anti-social behaviour, CTU 2011 - 2016 will
seek to build on our successes whilst adding specialist projects designed to make Camden Town the most
competitive and attractive place to do business in London. We commit to do this in a number of ways:
- Working with public authorities to ensure they
deliver business led programmes that encourages,
CUTTING
not penalises, enterprise IMPROVING
- Negotiating baseline agreements with the local ENVIRONMENT
authority and Police to ensure a satisfactory level of SAVING
service is delivered
YOU
- Delivering specialist projects designed to reduce
We want to save you money through joint
your core costs and upgrade the perception of
procurement, significantly driving down your
Camden Town as a business location
overheads. We want to enable you to attract and
- Lobbying for significant investment in our public retain the best quality staff, drawn to a thriving and
realm and Police services exciting work environment. We want to provide a
clear, simple and transparent regulatory and business
- Securing high return and high value partnerships
support environment. We want to bring you new
with leading institutions, passing on the benefits to
customers or clients who want to spend more…
our members
whilst all the time ensuring that we maintain our core
focus of keeping Camden Town safe and clean.
IN 2011 – 2016 WE WILL:
• Improve the environment for business
• Drive down costs
“ Business Improvement Districts (BIDs)
are a valuable vehicle for helping to ensure the
UK’s high streets and city centres are vibrant
• Advocate and lobby for your business interests
and alive. As property owners, our members
• Deliver a High Street that excites and delights understand the added value that BIDs bring to
an area in both the short and long term. While
the current economic climate is a challenge, we
believe that BIDs can be part of the solution to
help us out of the recession and we hope to
see them continue on with lasting success.
Ian Fletcher
”
Director of Policy (Real Estate)
British Property Federation

5. OUR VISION:
CREATIVE
CTU 2011 - 2016 will be focused on making Camden Town the most attractive business location in London.
However, we want to go further than provide a high quality service to our members. We want to propel
Camden Town and your business networks into the forefront of central London policy, making your business
location more high profile and therefore easier to attract staff, customers and partners.
WORKING WITH THE CAMDEN TOWN
REST OF LONDON
HEART
London is the leading world city and one of the best
places to do business.Yet premium quality brings
LONDON
premium prices. Camden Town is on the edges of
central London but offers unrivalled access, with CAMDEN
TOWN
three tube stations, 12 bus routes and national and Worldwide
via Paddington/ Europe
Heathrow via Eurostar
international rail connections within 10 minutes walk. KINGS
CROSS
We want our businesses to enjoy a central London
EUSTON
service at fringe prices. That’s why we:
• Will work to extend and enhance transport schemes,
Central
such as the Barclays cycle hire scheme and Legible London
London to Camden Town, and will improve the tube,
Over the next few years much is expected of the
road and pedestrian experience
private sector to bring London and the country out of
• Will work closely with the developers at Kings Cross recession. By positioning Camden Town as one of the
and Euston to ensure the value and prestige of these most responsive, innovative and creative locations we
schemes positively impact on the perception and aim to encourage policy makers and new business to
competitive advantage of Camden Town invest in the area and propel Camden Town into the
• Will continue to promote Camden’s Creative heart of London.
Quarter, our proposal to recognise Camden Town
as one of London’s most important business district, “ As you know, I fully recognise the excellent
contribution that Business Improvement
particularly in the creative and knowledge economies Districts (BIDs) make to the London economy,
and their increasingly important function in
the ‘place shaping’ of local town centres and
industrial estates. The extra safety measures
that you provide, the cleaning and improving the
environment, contributes a great deal towards
achieving my vision of London as the best big
city on earth.
Boris Johnson
”
Mayor of London

6. IMPROVING
ENVIRONMENT
CUTTING CRIME
Our core priority remains cutting crime, and We will also continue to develop our on-street
our consultation revealed that this is still your top communications network, linking retailers and
issue. When Camden Town Unlimited was first businesses directly with CCTV, the Police and
incorporated, crime, and particularly drug crime, wardens, improving dialogue between these
was endemic. In partnership with the Met Police stakeholders.
and London Borough of Camden, we have made
significant improvements, with overall crime statistics DELIVERING CAMDEN TOWN
falling 27% between 2006 - 2011. FIRST, OUR STREETSCAPE
A major factor in this success was the additional IMPROVEMENT STRATEGY
28 uniformed officers Camden Town Unlimited,
in partnership with London Borough of Camden
and the Police, We achieved major results in our first five
secured for the years initiating, designing and implementing
area, as a result of our own pilot on-street team. Camden Town First.
We will lobby to ensure this team stays in place
as long as is necessary to make sure the on-street
criminal behaviour does not return to our streets.
As a demonstration of our combined commitment
towards this goal, London Borough of Camden has
agreed to ringfence this provision for the next
financial year following pressure from CTU.

7. With one project completed and another due to
break ground early next year, we have achieved a
MORE POLICE, NEW
significant upgrade of the public realm. However, we PUBLIC SPACES AND
believe the job is only half done and the focus of CLEAN STREETS
this next five years will be delivering the schemes
at Cobden Junction and High Street South. These Keir Emms, Camden Lock Market
schemes will improve the southern gateway to the
Town Centre, enhancing the crucial pedestrian “ There has been a huge improvement in
crime, particularly on street dealing, as a result
link route to Kings Cross and central London and of CTU’s activities. Maintaining this presence
providing the building blocks for the regeneration is crucial to the ongoing success of businesses
south of Camden Town tube. in the area, and I’ll be voting YES to keep these
MONITORING STREET
resources in Camden Town
”
CLEANSING
In the last BID term, we arranged the removal of
over 4000 items of graffiti and worked with London
Borough of Camden to ensure all BID streets were
cleaned on at least a daily basis.
We will continue to work with the Council to
monitor delivery of vital street cleansing/graffiti Richard Terry, Arup
removal operations, and will deliver our own
recycling/waste collection services to reduce amount
“ Camden Town has historically suffered
from a very poor business environment which
of time rubbish is left on street. impacted on the way clients saw my premises.
CTU have achieved real success with Camden
Town First, and I will be voting YES to continue
this work
”

8. DOWN
As an elected, representative company, one of our biggest assets is you. Together we represent a powerful
business lobby and collectively CTU businesses are estimated to turn over more than £1 billion per annum.
There is significant scope for achieving efficiencies across business through specialist brokerage schemes and
high level advocacy on regulatory affairs. We will introduce the following programmes:
JOINT PROCUREMENT FREE RECYCLING
We aim to provide a toolkit of procurement Having secured significant funding from European
packages, which you can opt in and out of, which funding streams, Camden Town Unlimited will
reduce core business cost through bulk purchasing develop a free, or heavily discounted, recycling
and independent brokerage. Some of the joint service for all business members. This is designed to
procurement services we will provide include: provide a more environmentally friendly service (one
geographically based collection service will reduce
Electricity
carbon emissions associated with transport) increase
Gas
the numbers of business recycling and reduce costs
PAT Testing
to participating members.
Recycling
Couriers
Pest Control
Printers
Taxis
We will continue to add services as requested.

9. WE WANT TO MAKE CAMDEN TOWN
THE MOST COST-EFFECTIVE DISTRICT
TO DO BUSINESS IN LONDON
WE AIM TO MAKE YOUR BID LEVY PAY FOR ITSELF IN SAVINGS. THESE SAVINGS WERE
ACHIEVED FROM ENERGY CONTRACTS ALONE.
UNIT AVERAGE SAVING PA*
Small office (1 – 10 staff) £1000 - £5000
Medium office (10 – 100 people) £10000 - £20000
Large office (100 people +) £20000+
Small Retail £500 - £2500
Large retail £5000+
Small bar/restaurant £500 - £1500
Large bar/restaurant £2000+
Venue £2500+
*This is based on our previous work and is energy costs alone. Your business could save significantly
more or less depending on your circumstances, current contract, length of contract etc.

10. ADVOCATING
LOBBYING YOUR
INTERESTS
We want to make the regulatory environment here We will continue to monitor the emergence of these
in Camden Town the most supportive in London. consultations, notify member businesses affected and
represent your interests.
Whether it is representing individual members,
proposing joined up district wide development David Lynn, MTV
policies or advocating changes to the way the public
services engages with businesses, Camden Town
“ Pound for pound, compared with other
operating costs, the services delivered by the
Unlimited will work with our key stakeholders to BID are excellent value for money. I will be
ensure business gets a gold standard, business facing voting YES to reduce my business costs in
service in Camden Town. 2011 – 2016
”
REPRESENTING Michael Nicholas, Camden Bars Group
YOUR BUSINESS
In our first five years, we responded to 59 planning
“ Closing the Northern line would have been
disastrous for my businesses. I am delighted
applications, 22 licensing applications and 15
by the speed and quality of the response from
major consultations on behalf of our businesses,
CTU to this threat, and will be voting YES to
including documents such as the Mayor’s Economic
Development Strategy, Local Development
ensure I am represented in the future.
”
Framework and London’s Tourism Strategy.
These planning documents have a major effect on
investment and practices on your business, but are
lengthy, onerous and sometimes difficult to identify.
We also led a campaign to reduce tube closures
related to their upgrade programme, managing to
reduce the closure programme from 33 weekend
closures to just 12.

12. HIGH STREET
EXCITES DELIGHTS
Camden Town is one of London’s marketing success However, we also want to enhance the surrounding
stories. It’s famous canal side location, vibrant offer to make sure Camden Town remains a vital
independent retailers and legendary nightlife means part of London’s wider cultural life. We want a
it is world renowned as one of London’s most compelling High Street that thrives with creativity
distinctive locations (Visit London research 2010). and offers a unique, high quality urban experience.
It is not just an international draw – these world class We want to attract the next generation of top
visitor attractions include Camden Lock and Stables fashion designers, artists and music promoters, as well
Markets, Roundhouse and the Jewish Museum which, as anchor brands not present, to reinvigorate and
together with our night time venues, have deep increase the value of our offer. That’s why we will:
roots in the community and could only really be in
• Develop and expand our pop up shop scheme to
Camden Town.
bring dead spaces back to life
We want to sustain and enhance our position as both
• Identify links with top design, fashion and
one of London’s most popular overseas destination
entrepreneurship institutions
and a vital, uniquely London experience. We will
make sure both our venues and Camden Town as a • Identify a longer term strategy to support top new
whole continue to be promoted, both by ourselves retailers into prime locations along the High Street
and through partners, and clearly accessible through We can only do this if the conditions are right. We
schemes such as Legible London. need a well connected, joined up signage scheme
from the West End and transport hubs. We
THAT’S WHY WE WILL; need transport options, open tube stations, high
• Continue to work with partners to deliver high quality public realm and a safe and secure trading
quality promotional campaigns, press visits and environment. These elements remain at the core
Legible London of our operations and fundamental to the success
of this district. However, we feel with the right
• Promote Camden Town as London Borough of
partnerships in place, we can do more to develop a
Camden’s premier Olympic visitor destination
truly thrilling high street environment.
• Work with the many regional festivals occurring
in the area and around London to make sure
Camden Town has a year round calendar of
promotional events

13. MAKING CAMDEN David Gilbertson, Emap
TOWN THE MOST “ I have been impressed with the innovation
of CTU in finding new solutions to the issues
EXCITING AND faced by modern city centres such as vacant
DIVERSE DISTRICT shops. CTU has actually reduced vacancy rates
during the recession. I will be voting YES for
IN LONDON more innovative solutions to regenerate the
High Street
”
Caroline Seward, Getty Images
“ We have over 200 employees in the area,
and being able to attract and retain high quality
staff is at the very heart of our business. I
will be voting YES to ensure Camden Town
remains an interesting and exciting place
working environment for our staff.
”

14. CAMDEN BID
TRACK RECORD OF
DELIVERY 2006 - 2011
• Crime down 27%
• £3 million invested in the
public realm
• 10,000 local employees and
residents using wedge cards
and over 100 local businesses
offering deals
• Internationally recognised
Pop up shop campaign
• 28 additional uniformed officers
dedicated to the BID area
• £144,000 of European
funding secured to deliver free
environmental services
to businesses
• 6,880 additional hours
of policing
• £150,000 invested in award
winning international marketing
campaign
• London’s first 24 hour
commercial pop up space
• 1:4 return on BID levy investment
The BID boundaries focus around the core business
district running between Chalk Farm Road and
Mornington Crescent tube stations, as well as the
commercial area along Parkway, Kentish Town Road
and Camden Road

15. STREET LIST
Adelaide Road (pt)
Albert Street
Arlington Road
Bayham Place
Bayham Street
Beatty Street
Bonny Street
Bridge Approach
Buck Street
Camden High Street
Camden Lock Place
Camden Road (pt)
Camden Street (pt)
Carlow Street
Carol Street
Chalk Farm Parade (pt)
Chalk Farm Road
Crowndale Road
Delancey Passage
Delancey Street
Dewsby Terrace
Early Mews
Eversholt Street (pt)
Gilbey’s Yard
Gloucester Crescent
Grand Union Walk
Greenland Place
Greenland Road
Greenland Street
Hampstead Road (pt)
Harrington Square
Haverstock Hill (pt)
Hawley Crescent
Hurdwick Place
Inverness Street
Jamestown Road
Juniper Crescent
Kentish Town Road (pt)
Kings Terrace
Lidlington Place
Mandela Street
Mary’s Terrace
Miller Street
Millbrook Place
Mornington Crescent (pt)
Mornington Place (pt)
Mornington Street (pt)
Nelson’s Yard
Oakley Square
Oval Road
Parkway
Pleasant Row
Plender Street (pt)
Pratt Mews
Pratt Street (pt)
Regents Park Road (pt)
Regents Park Terrace
St Martin’s Almshouses
St Martin’s Close
Sign Makers Yard
Stanmore Place
Stucley Place
Symes Mews
Underhill Passage
Underhill Street
Water Lane

16. FINANCIALS
As we saw in the first term, the success of the we will maintain flexibility within the phasing of this
BID was in its ability to react quickly to changing budget to make sure we deliver the optimum return
conditions to overcome the most serious blights to for your money. We will continue to use the Board
the Town Centre. This budget is prepared at a time and members expertise to determine how best to
where public funding is under heavy pressure with spend our budget year on year.
serious cuts and difficult decisions ahead. Ensuring
We also have a long term ambition to make the
our business environment remains safe and clean
BID a profit making organisation, re-investing surplus
and fully functional remains our top priority. This
back into Camden Town. We will explore proposals
is at the heart of what we do and in these times of
in the next BID term to realise this ambition.
reduced public spending will require greater advocacy
and management.
WE WILL RECEIVE AROUND
We know it will require substantial public sector £3.5 MILLION BETWEEN
financial contributions to deliver our ambitious 2011 – 2016. WE WILL INVEST
public realm strategy. We will also need to secure
IT IN THE FOLLOWING
match funding with other partners to achieve it, and
will be subject to other funding timescales. Therefore,
PROPORTIONS:
A Cre
ative C
ncy
M
Continge
ar
6% CONTINGENCY
ke
amden
t
ing
&
20% ADMINISTRATION
Pr
om
ion
ot
rat 30% IMPROVING THE BUSINESS
ing
st
Mo m ini
re E
xcit Ad ENVIRONMENT
ing
Sho
ps 14% DRIVING DOWN COSTS
8% ADVOCATING AND
LOBBYING FOR YOUR
A Voice for Business BUSINESS INTERESTS
Cutt 22% A HIGH STREET THAT
ing C
rime
Off EXCITES & DELIGHTS
ney
Mo
lls
r Bi
pe
ea
Pu
g
Ch
clin
blic
High Street
ecy
Re
alm
eR
Fre
Im
prov
South
em
ent
s

17. WHAT IS A BID? FAIR AND TRANSPARENT
Camden Town Unlimited, a Business Improvement All BID members are eligible for a seat on the
District, is an independent, business led company Board, and elections are held ahead of our AGM
that seeks to improve Camden Town as a place every year, where 33% of the seats are automatically
to work, live, visit and do business in. We want to available. If you would like more information, please
increase the commercial performance of Camden contact the BID team.
Town for your customers, your clients and your
bottom line. HOW DOES THE
While business rates are taken by Central BALLOT WORK?
Government most of this is distributed elsewhere Only businesses in the BID area with a rateable value
in the country, the money raised through your BID on their premises of more than £60,000 (2010 rating
levy represents only 1% of the Rateable Value and is list) are eligible to vote. You can check your rateable
100% ringfenced for Camden Town. This money can value at www.voa.gov.uk In the autumn we will be in
not be spent subsidising existing services but must contact with all members, asking them to nominate
be additional to those provided by the local authority a voter on behalf of your organisation, and they will
and other statutory bodies –you will not be paying receive a voting pack in February 2011 explaining the
for Council services. voting process.
A BID term can last for a maximum of five years, The ballot will be performed by an independent
after which it can only remain in existence if it is authority (the London Borough of Camden Balloting
approved by the Members at a renewal ballot. That team), to ensure the results are not prejudiced.
is why we are asking you to vote YES now.
HOW MUCH WILL WE PAY?
HOW IS IT MANAGED? If the ballot is successful, every eligible business will
Camden Town Unlimited, an LLP set up to manage pay an annual levy of 1% of rateable value (2010 list)
the BID term 2006 – 2011 are proposing this BID This table below shows how much you would pay.
renewal. The company is managed by our Board
– BID members and local business leaders from RATEABLE VALUE BID LEVY
all member sectors. The BID is delivered by a £60,000 £600
small executive team, who manage the day to day
£100,000 £1,000
operations and strategic direction of the BID.
£500,000 £5,000
BID levy will increase with inflation, with the figure
determined by the Board on an annual basis but
restricted to RPI+1%
*As with NNDR, charities will receive 80% relief on their BID levy
Some exclusions apply – see our BID arrangements for details

19. Christopher Shaw Alex Proud Richard Terry Berry Casey Caroline Seward Michael Doheny
(Chair) (Vice Chair) (Vice Chair) Hache Restaurant Getty Images The Worlds End
Shaw Corporation Proud Galleries Arup
David Gilbertson David Lynn Graham Goodkind Keir Emms Andy Godfrey Chief Supt
Emap MTV Frank PR Camden Lock Alliance Boots Plc Raj Kohli
Market Metropolitan Police
Cllr Theo Blackwell Cllr Chris Naylor Jim Donovan Richard Pearl Cllr Thomas Jon Guest
London Borough London Borough (Morrisons) (Observer) Neumark (British Waterways)
of Camden of Camden Resident London Borough
of Camden
Not Pictured
Michael Nicholas
(Camden Bars)
Simon Pitkeathley Matthew McMillan Clayton Clarke Rozanne Shipman Helena Sundarajoo
Chief Executive Deputy Chief Business Membership Office Manager
Executive Development Manager
Manager
It’s not just us... thanks to our partners:
London Borough of Camden members and officers. The Metropolitan Police. TfL. Argent. London Continental
Railways. NLA. Create KX. GLA members and officers. British Waterways. Cross River Partnership. The London
BID Community. Camden Town Community Forum. Visit London. Visit Britain and all our members.

20. VOTE
YES
YES
TO REDUCE CRIME AND IMPROVE THE QUALITY OF
THE BUSINESS ENVIRONMENT
YES
TO DRIVING DOWN COST THROUGH JOINT PURCHASING
YES
TO ADVOCATING AND LOBBYING FOR YOUR BUSINESS INTERESTS
YES
TO CREATING A HIGH STREET THAT EXCITES AND DELIGHTS
Five years ago, businesses in Camden Town FEBRUARY 1ST 2011
overwhelmingly voted (84%!) YES to make Camden Eligible businesses will receive a ballot paper inviting
Town a better place to work and visit. This enabled them to vote by post for or against the continuation
Camden Town Unlimited to set up a Business of Camden Town Unlimited. Ballot papers must be
Improvement District, securing a mandate and funding returned by 28th February 2010.
to deliver our business plan.
APRIL 2011
In 2011, Camden Town Unlimited’s first five year If the result is positive, Camden Town Unlimited will
term comes to an end. Here is the timetable for continue to work on behalf of you, its members.
our ‘renewal ballot’:
Camden Town Unlimited
OCTOBER 2010
Collective
The BID Proposal is distributed to eligible businesses.
37 Camden High Street
We aim to visit all our member businesses ahead of the
London
ballot to hear about the issues you face and explain our
NW1 7JE
plans for the future. But if you wish to speak to one of
our team members in the meantime, please get
020 7380 8260
in touch.
info@camdentownunlimited.com
www.camdentownunlimited.com