On a Sunny Saturday in London, we pulled up a chair in the gorgeous Notting Hill pub the Walmer Castle, surrounded by creative minds to share ideas, learn and grow our knowledge in Social Media.  The workshop was designed for Entrepreneurs , Influencers and those looking to grow their career in Social Media.  Why? We all live super damn busy lives. So why not spend a few hours on Saturday giving back to your mind, working on your ideas and delving deep into the opportunities that Social Media can give you and your business!  Key Takeaways:  Brands are now being built for Social Media, how can you make your brand shareable?  Limit yourself with Social Platforms. Find the right ones for your brand and message!  User-generated-content is the highest driver of sales on Social Media  It is vital to join and build a community on Social Media Influencer marketing returns $6.85 for every dollar spent on paid media Macro-Influencers are can have more impact on the bottom line when used correctly  Grow your community through consistency Test fast - Test Often! 

1. WELCOME!
WEEKEND WORKSHOP:
INFLUENCERS, BRANDS
+ A PUB LUNCH
WITH @CAMILLAMARYROSE

2. THIS IS A WORKSHOP
@CAMILLAMARYROSE

3. WE ARE BUSIER
THAN EVER BEFORE
@CAMILLAMARYROSE

4. WE ARE MORE CONNECTED
THAN EVER BEFORE
@CAMILLAMARYROSE

5. WE HAVE MORE IDEAS
THAN EVER BEFORE
@CAMILLAMARYROSE

6. @CAMILLAMARYROSE

7. NOW, ONTO YOU…

8. WHY IS SOCIAL MEDIA
IMPORTANT?
@CAMILLAMARYROSE

11. THE AVERAGE PERSON CHECKS
THEIR FACEBOOK
400 TIMES A WEEK
@CAMILLAMARYROSE

12. INSTAGRAM HAS OVER
500 MILLION ACTIVE
MONTHLY USERS
@CAMILLAMARYROSE

13. 300 HOURS OF VIDEO ARE
UPLOADED TO YOUTUBE
EVERY MINUTE
@CAMILLAMARYROSE

14. NOW,
HOW DO WE GET YOUR
BRAND OUT THERE?
@CAMILLAMARYROSE

15. TODAY:
BUILDING A BRAND FOR SOCIAL MEDIA
DRIVING SALES
GROWING YOUR COMMUNITY
MANAGE YOUR BRANDS SOCIAL MEDIA
WITH 1-HOUR A DAY
INFLUENCER MARKETING
@CAMILLAMARYROSE

16. BRAND NEW BRANDS
FINDING THE RIGHT HOME
BUILDING A BRAND FOR SOCIAL MEDIA
@CAMILLAMARYROSE

17. @CAMILLAMARYROSE

22. @CAMILLAMARYROSE

23. BUILDING A BRAND FOR SOCIAL MEDIA
ARE YOU DREAMING UP A BIG IDEA FOR
A BRAND NEW BRAND?
ARE YOU LOOK FOR A WAY TO MAKE
YOUR BRAND A LITTLE MORE
‘SOCIAL MEDIA FRIENDLY’?
@CAMILLAMARYROSE

24. BUILDING A BRAND FOR SOCIAL MEDIA
WHAT ARE THE VISUAL QUES FOR
YOUR BRAND?
WHAT ARE YOU CREATING THAT YOUR
SOCIAL FOLLOWERS CAN SHARE?
@CAMILLAMARYROSE

25. FINDING THE RIGHT HOME
BUILDING A BRAND FOR SOCIAL MEDIA
@CAMILLAMARYROSE

26. FACEBOOK
KEY FEATURES FOR A BRAND
BUSINESS PAGE
AUDIENCE ANALYTICS
PAID ADVERTISING
BUSINESS LISTING
@CAMILLAMARYROSE

27. FACEBOOK
HOW YOUR BRAND SHOULD BEHAVE
PREMIUM VISUAL STYLE
LINK POSTS FOR TRAFFIC
ALLOCATE A PAID BUDGET
VIDEO FOR AWARENESS
HAVE A CONVERSATION
@CAMILLAMARYROSE

28. FACEBOOK
I AM WHO MY MOTHER APPROVES OF.
@CAMILLAMARYROSE

29. INSTAGRAM
KEY FEATURES FOR A BRAND
VISUAL PLATFORM
GEOLOCATIONS
TAGGING & #HASHTAGS
INFLUENCER MARKETING
SHOPPING *COMING SOON
@CAMILLAMARYROSE

30. INSTAGRAM
HOW YOUR BRAND SHOULD BEHAVE
BE CONSISTANT
ENGAGE IN A COMMUNITY
BE FABULOUS
EXPERIMENT
@CAMILLAMARYROSE

31. INSTAGRAM
I AM MY PASSION. HAVE YOU ALSO
SEEN WHAT I’VE HAD FOR BREAKFAST?
@CAMILLAMARYROSE

32. TWITTER
KEY FEATURES FOR A BRAND
1-2-1 CONVERSATION
EVENT ASSOCIATION
PAID ADVERTISING
# REACH
@CAMILLAMARYROSE

33. TWITTER
HOW YOUR BRAND SHOULD BEHAVE
BE READY FOR A COMPLAINT
INVESTIGATE HASHTAGS
THINK AHEAD FOR EVENTS
DEFINE A PURPOSE
@CAMILLAMARYROSE

34. TWITTER
THIS IS MY OPINION, AS LONG AS IT
DOES NOT GET MY FIRED.
@CAMILLAMARYROSE

35. PINTEREST
KEY FEATURES FOR A BRAND
SHARE IMAGES FROM SITE
DIRECT LINK TO SITE
@CAMILLAMARYROSE

36. PINTEREST
HOW YOUR BRAND SHOULD BEHAVE
OWN LIFE MOMENTS
DUPLICATE
GET CREATIVE
TRACK YOUR LINKS
@CAMILLAMARYROSE

37. PINTEREST
I’M BUSY CREATING MY VISION BOARD
FOR THE LIFE I WANT WILL HAVE.
@CAMILLAMARYROSE

38. LINKEDIN
KEY FEATURES FOR A BRAND
BUSINESS PAGE
PERSONAL PAGE
BLOG WITH NOTIFICATIONS
FORUMS
NEWSFEED
@CAMILLAMARYROSE

39. LINKEDIN
HOW YOUR BRAND SHOULD BEHAVE
PROFESSIONAL
COLLABORATIVE
THOUGHTLEADER
DRIVE LEADS
@CAMILLAMARYROSE

40. LINKEDIN
I AM MY JOB TITLE.
@CAMILLAMARYROSE

41. VISUAL FIRST TRAFFIC
DRIVING
#TRENDING
@CAMILLAMARYROSE

42. USER-GENERATED-CONTENT
UTILISING PAID ADS
DRIVING SALES WITH SOCIAL MEDIA
@CAMILLAMARYROSE

43. USER-GENERATED-CONTENT
MARKETING JARGON TRANSLATION:
A PICTURE, RATING OR REVIEW FROM
A BRAND FAN OR CUSTOMER.
@CAMILLAMARYROSE

44. @CAMILLAMARYROSE

45. “AFTER ONLY 18 MONTHS IN
BUSINESS FRANK BODY WILL
LIKELY EXCEED $20 MILLION IN
REVENUE THIS YEAR”
@CAMILLAMARYROSE

46. USER-GENERATED-CONTENT
GENERATE A SHAREABLE MOMENT
MAKE IT EASY TO SHARE WITH #
RESHARE POSTS
SAY THANK YOU!
@CAMILLAMARYROSE

47. GENERATING
USER-GENERATED-CONTENT
YOUR TASK IS TO DRAW OUT THE INSTAGRAM (OR CHANNEL OF YOUR CHOICE) THAT
YOUR BRAND FAN WOULD SHARE ON THEIR OWN CHANNELS!
DON’T FORGET THE COPY TOO….
@CAMILLAMARYROSE

48. NOW….

49. THE HOTTEST

50. WORD

51. RIGHT NOW

52. INFLUENCERS.

53. INFLUENCERS.
92% OF CONSUMERS TRUST RECOMMENDATIONS FROM THEIR
IMMEDIATE NETWORK OVER ADVERTISEMENTS, INFLUENCER
MARKETING ENABLES BRANDS TO AUTHENTICALLY EXPAND THEIR
REACH AND ENGAGE THEIR FANS.
SOURCE: DIGITAL INTELLIGENCE TODAY @CAMILLAMARYROSE

54. INFLUENCERS.
INFLUENCER MARKETING RETURNS
$6.85 FOR EVERY DOLLAR
SPENT ON PAID MEDIA.
SOURCE: PEW RESEARCH CENTER @CAMILLAMARYROSE

55. MICRO-INFLUENCER
NOUN | MICRO · IN· FLU·ENCER
A PERSON WHO HAS GREATER THAN AVERAGE REACH OR IMPACT
THROUGH WORD-OF-MOUTH IN A RELEVANT MARKETPLACE.
MICRO-INFLUENCERS ARE NOT TRADITIONAL CELEBRITIES, BUT RATHER
INDIVIDUALS WHO WORK IN THEIR CATEGORY OR ARE TRULY
KNOWLEDGEABLE, PASSIONATE AND AUTHENTIC AND ARE SEEN AS A
TRUSTED SOURCE WHEN IT COMES TO RECOMMENDATIONS.
@CAMILLAMARYROSE

56. QUESTIONS TO ASK YOURSELF, IF YOU ARE AN INFLUENCER
HOW CAN YOU BE A THOUGHT-LEADER?
WHO CAN YOU COLLABORATE WITH?
HOW CAN YOU GIVE BACK TO YOUR
MICRO COMMUNITY?
WHAT VALUE CAN YOU ADD TO A BRAND?
@CAMILLAMARYROSE

57. QUESTIONS TO ASK YOURSELF, IF YOU ARE
WORKING WITH INFLUENCERS
HOW DIFFICULT IS IT FOR THE INFLUENCER
TO CREATE CONTENT ABOUT YOUR BRAND?
IS THERE A NATURAL SYNERGY BETWEEN
YOUR BRAND AND THE INFLUENCER?
WHAT REACTION FROM THE AUDIENCE ARE
YOU LOOKING FOR?
@CAMILLAMARYROSE

58. YOUR TASK:
BRAND INFLUENCER
HOW COULD YOU PITCH
THE BENEFITS OF
SHOWCASING YOUR
BRAND TO AN
INFLUENCER?
LIST OUT 3-5 VALUE POINTS YOU
HAVE TO OFFER A BRAND.
WHAT ARE THE DIFFERENT WAYS
YOU CAN NATURALLY SHARE
THEIR MESSAGE.
@CAMILLAMARYROSE

59. SO, HOW DO I GET MORE FOLLOWERS?
GROWING YOUR COMMUNITY
@CAMILLAMARYROSE

60. SO, HOW DO I GET MORE FOLLOWERS?
GROWING YOUR COMMUNITY
CONSISTENCY
@CAMILLAMARYROSE

62. SO, HOW DO I GET MORE FOLLOWERS?
GROWING YOUR COMMUNITY
PILOT PROGRAMMES
@CAMILLAMARYROSE

63. @CAMILLAMARYROSE

64. SO, HOW DO I GET MORE FOLLOWERS?
GROWING YOUR COMMUNITY
AUTHENTICITY
@CAMILLAMARYROSE

67. SO, HOW DO I GET MORE FOLLOWERS?
GROWING YOUR COMMUNITY
DON’T MAKE CONTENT, DOCUMENT

71. SO, HOW DO I GET MORE FOLLOWERS?
GROWING YOUR COMMUNITY
GAIN REACH!
USE # (UP TO 30 ON INSTAGRAM!)
JOIN A MICRO COMMUNITY
BUILD YOUR ‘SQUAD’
USE GEOLOCATIONS
COMMENT BACK!
@CAMILLAMARYROSE

72. SO, HOW DO I GET MORE FOLLOWERS?
GROWING YOUR COMMUNITY
DON’T MAKE CONTENT, DOCUMENT
AUTHENTICITY
PILOT PROGRAMMES
CONSISTENCY
GAIN REACH!
@CAMILLAMARYROSE

73. GROWING YOUR COMMUNITY
LIST OUT HOW YOUR BRAND CAN TEST
THE BELOW GROWTH TACTICS:
DON’T MAKE CONTENT, DOCUMENT
AUTHENTICITY
PILOT PROGRAMMES
CONSISTENCY
@CAMILLAMARYROSE

74. ALRIGHT, NOW CAN YOU DO
IT ALL IN AN HOUR A DAY?
@CAMILLAMARYROSE

75. ROCK YOUR SOCIAL MEDIA
WITH 1-HOUR A DAY
DON’T MAKE CONTENT, DOCUMENT
BLOCK OUT MORNING AND NIGHT
HAVE EVERYTHING ON YOUR MOBILE!
BE SELECTIVE OF YOUR SOCIAL CHANNELS
@CAMILLAMARYROSE

76. WHAT YOU NEED TO BE CONSIDERING (AND A LITTLE EXAMPLE)
• PEAK POSTING TIMES FOR YOUR CHANNEL
• WRITING YOUR COPY (10 MINS)
• SELECT YOUR IMAGE (15 MINS)
• POST ACROSS CHANNELS (20 MINS)
• RESPOND TO YOUR COMMUNITY (10 MINS)
• A FEW MOMENTS TO CHECK IN BETWEEN (5 MINUTES)
@CAMILLAMARYROSE

77. FINAL TASK
WHAT ARE THREE POINTS YOU CAN DO TO MANAGE
YOUR SOCIAL MEDIA WITH 1-HOUR A DAY?
DON’T MAKE CONTENT, DOCUMENT
BLOCK OUT MORNING AND NIGHT
HAVE EVERYTHING ON YOUR MOBILE!
BE SELECTIVE OF YOUR SOCIAL CHANNELS
@CAMILLAMARYROSE

78. THANK YOU!
WITH @CAMILLAMARYROSE
CAMILLAMARYROSE@GMAIL.COM