1. QR
Codes
Sarah Ilnyckyj
Christine Wallace
Erin Peck
Camilo Gamez

2. What is a QR Code?
• Definition of technology
• Origin
• Components
• Generator
• Reader
• App
• Function
Innovation Vendors
Marketer's Future of
Introduction Adoption and Market Businesses
perspective QR Codes
Curve Share

3. Roger’s 5 Attributes of
Innovation
 Relative Advantage
 Compatibility
 Complexity
 Trialability
 Obsevability
Innovation Vendors
Marketer's Future of
Introduction Adoption and Market Businesses
perspective QR Codes
Curve Share

4. Innovation Adoption Curve
Innovation Vendors
Marketer's Future of
Introduction Adoption and Market Businesses
perspective QR Codes
Curve Share

5. Vendor’s of Technology
 Major Venders
 QR Codes
 Microsoft Tag
 Major Intermediaries
 Kaywa
 Qurify
 Delivr
Innovation Vendors
Marketer's Future of
Introduction Adoption and Market Businesses
perspective QR Codes
Curve Share

6. Market Share
 Supporting technology’s market share
Innovation Vendors
Marketer's Future of
Introduction Adoption and Market Businesses
perspective QR Codes
Curve Share

7. Businesses
Google Places United Airlines
Innovation Vendors
Marketer's Future of
Introduction Adoption and Market Businesses
perspective QR Codes
Curve Share

8. New Possibilities
Product Development
Personal Use

9. Implementation of QR
Codes
•Choose a vendor
Phase Two •Choose an
intermediary
•Choose the purpose
of the QR code
Phase One Phase Three
Innovation Vendors
Marketer's Future of
Introduction Adoption and Market Businesses
perspective QR Codes
Curve Share

10. Concerns &
Future of QR Codes
Privacy
Watermarks
Innovation Vendors
Marketer's Future of
Introduction Adoption and Market Businesses
perspective QR Codes
Curve Share

11. If you are interested in reviewing
our presentation in the future, scan
our QR code
Questions ?