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Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
- 1. The Gen Z challenge: Demands and needs of the next wave of students Futureproof NOW Wednesday 9 September 2015
- 2. SCREENAGERS
- 5. Change.
- 6. Change. Change. Change. Change. Change. Change. Change. Change. Change.Change. Change. Change. Change. Change.Change. Change. Change. Change. Change. Change.Change. Chang Change. Change. ange. Change Change.Change. Change. hange.
- 7. APPLE
- 8. APPLE
- 9. TABLETS
- 10. TABLETS
- 11. TWEETS
- 12. TWEETS
- 13. POST
- 14. POST
- 15. CLOUD
- 16. CLOUD
- 17. SHARE
- 18. SHARE
- 19. WE’RE JUST A GENERATION AWAY FROM IRRELEVANCE.
- 20. WE’RE JUST A DECADE AWAY FROM IRRELEVANCE.
- 21. WE’RE JUST A FEW YEARS AWAY FROM IRRELEVANCE.
- 27. “The current Australian university model – a broad-based teaching and research institution, with a large base of assets and back office – will prove unviable in all but a few cases.” - Ernst & Young University of the Future report
- 28. Digital technologies Democratisation of knowledge and access Integration with industry Contestability of markets and funding Global mobility Source: Ernst & Young University of the Future Report
- 29. Only occasionally in history do massive demographic shifts combine with huge social change and ongoing generational transitions and rapid technological trends so that within the span of a few decades, society altogether alters.
- 31. UNI DEGREES
- 42. 1.4%
- 51. Iron ore $66.0 bn Coal $38.0 bn Natural gas $17.8 bn Education-related personal travel $17.6 bn
- 52. Education: Largest services export. Higher education sector $11.7 bn in export income.
- 54. Source: Ernst & Young University of the Future Report
- 57. GENERATIONS
- 58. GENERATIONS
- 59. GENERATIONS
- 60. GENERATIONS
- 61. GENERATIONS
- 62. GENERATIONS
- 64. 1985
- 65. 2015
- 66. 2045
- 74. IF SOCIAL MEDIA SITES WERE COUNTRIES…
- 75. IF SOCIAL MEDIA SITES WERE COUNTRIES…
- 76. IF SOCIAL MEDIA SITES WERE COUNTRIES…
- 77. IF SOCIAL MEDIA SITES WERE COUNTRIES…
- 78. IF SOCIAL MEDIA SITES WERE COUNTRIES…
- 79. IF SOCIAL MEDIA SITES WERE COUNTRIES…
- 81. 1, 2, 3, 4
- 87. Children with access to touch screens Children who look at/read stories from touch screens at least weekly Above average vocabulary skills 19.5% vs 14.5% Printed + Touch Screen Only Printed Gen Alpha & Touch Screens Source: National Literacy Trust
- 88. Children with access to touch screens Children who look at/read stories from touch screens at least weekly Above average vocabulary skills 19.5% vs 14.5% Printed + Touch Screen Only Printed Source: National Literacy Trust Gen Alpha & Touch Screens
- 90. What Gen Z & Gen Alpha Read: Digital Printed Source: National Literacy Trust
- 91. What Gen Z & Gen Alpha Read: Digital Printed Source: National Literacy Trust
- 92. What Gen Z & Gen Alpha Read: Digital Printed Source: National Literacy Trust
- 93. What Gen Z & Gen Alpha Read: Digital Printed Source: National Literacy Trust
- 94. What Gen Z & Gen Alpha Read: Digital Printed Source: National Literacy Trust
- 95. What Gen Z & Gen Alpha Read: Digital Printed Source: National Literacy Trust
- 96. What Gen Z & Gen Alpha Read: Digital Printed Source: National Literacy Trust
- 97. What Gen Z & Gen Alpha Read: Digital Printed Source: National Literacy Trust
- 98. Impact of Technology on School Students 33 38 44 65 0 20 40 60 80 Detrimental Beneficial Enhanced learning &… Too much time spent
- 109. DIGITAL VS PHYSICAL
- 110. “Technology doesn’t provide the physical contact that benefits wellbeing. Cognitive function improves when a relationship is physical, as well as intellectual, because of the chemical process that takes place during face- to-face communication” - Mental Health Foundation, 2010
- 111. “Digital technologies will not cause the disappearance of the campus-based university. Campuses will still exist as places of teaching and learning, research, community engagement… assuming universities can deliver a rich on-campus experience” - Ernst & Young University of the Future report
- 115. Calls to ChildLine in previous 5 years showed that calls about loneliness had nearly tripled.- Report from the National Society for the Prevention of Cruelty to Children, 2010
- 117. 2010 Photo-bombing
- 121. 2011 Planking
- 124. 3. YOUTUBE
- 126. EFFECTIVE ENGAGEMENT
- 130. EFFECTIVE ENGAGEMENT
- 134. EFFECTIVE ENGAGEMENT
- 137. EFFECTIVE ENGAGEMENT
- 140. EFFECTIVE ENGAGEMENT
- 141. EFFECTIVE ENGAGEMENT
- 142. EFFECTIVE ENGAGEMENT
- 144. EFFECTIVE ENGAGEMENT
- 148. Speaking Gen Z A quiz! idk awkies cebb cray cray atm titf bae chron chillax yolo tbh fomo
Notas del editor
- 91.4% of young children have access to touch screens at home. 28.2% look at or read stories on a touch screen at least once in a typical week. Young children more likely to have above average vocabulary attainment if they look at or read stories in printed format and on a touch screen than if just printed format (19.5% vs 14.5%)
- 91.4% of young children have access to touch screens at home. 28.2% look at or read stories on a touch screen at least once in a typical week. Young children more likely to have above average vocabulary attainment if they look at or read stories in printed format and on a touch screen than if just printed format (19.5% vs 14.5%)
- Can you create the NOISIEST NEIGHBOUR? Sid the Snail is tired. But his noisy neighbours won’t let him get a wink of sleep. Draw and record your own noisy characters to add to this engaging story. Key Features • Charming story with animation and audio • Creative activity that will continue to engage children • Based on the acclaimed picture book by Ruth Green With vibrant illustrations, rich animation and entertaining soundtrack, this app not only tells a story, it also allows children to become part of one.
- Reading Habits of 8-18 year olds. Total of 32,026 child surveyed in the UK. Proportion of young people reading different reading materials outside class in 2014 Text Messages – 72.6% Websites – 60.2% Social Media – 53.6% Emails – 50.4% Instant Messaging – 49.1% Magazines – 48.7% Fiction Books - 46.7% Non-Fiction Books – 34.2%
- Reading Habits of 8-18 year olds. Total of 32,026 child surveyed in the UK. Proportion of young people reading different reading materials outside class in 2014 Text Messages – 72.6% Websites – 60.2% Social Media – 53.6% Emails – 50.4% Instant Messaging – 49.1% Magazines – 48.7% Fiction Books - 46.7% Non-Fiction Books – 34.2%
- Reading Habits of 8-18 year olds. Total of 32,026 child surveyed in the UK. Proportion of young people reading different reading materials outside class in 2014 Text Messages – 72.6% Websites – 60.2% Social Media – 53.6% Emails – 50.4% Instant Messaging – 49.1% Magazines – 48.7% Fiction Books - 46.7% Non-Fiction Books – 34.2%
- Reading Habits of 8-18 year olds. Total of 32,026 child surveyed in the UK. Proportion of young people reading different reading materials outside class in 2014 Text Messages – 72.6% Websites – 60.2% Social Media – 53.6% Emails – 50.4% Instant Messaging – 49.1% Magazines – 48.7% Fiction Books - 46.7% Non-Fiction Books – 34.2%
- Reading Habits of 8-18 year olds. Total of 32,026 child surveyed in the UK. Proportion of young people reading different reading materials outside class in 2014 Text Messages – 72.6% Websites – 60.2% Social Media – 53.6% Emails – 50.4% Instant Messaging – 49.1% Magazines – 48.7% Fiction Books - 46.7% Non-Fiction Books – 34.2%
- Reading Habits of 8-18 year olds. Total of 32,026 child surveyed in the UK. Proportion of young people reading different reading materials outside class in 2014 Text Messages – 72.6% Websites – 60.2% Social Media – 53.6% Emails – 50.4% Instant Messaging – 49.1% Magazines – 48.7% Fiction Books - 46.7% Non-Fiction Books – 34.2%
- Reading Habits of 8-18 year olds. Total of 32,026 child surveyed in the UK. Proportion of young people reading different reading materials outside class in 2014 Text Messages – 72.6% Websites – 60.2% Social Media – 53.6% Emails – 50.4% Instant Messaging – 49.1% Magazines – 48.7% Fiction Books - 46.7% Non-Fiction Books – 34.2%
- Reading Habits of 8-18 year olds. Total of 32,026 child surveyed in the UK. Proportion of young people reading different reading materials outside class in 2014 Text Messages – 72.6% Websites – 60.2% Social Media – 53.6% Emails – 50.4% Instant Messaging – 49.1% Magazines – 48.7% Fiction Books - 46.7% Non-Fiction Books – 34.2%
- 70% of Gen Zs surveyed agree that current school students spend too much time on digital devices, compared to only 57.25% of builders 52.5% of Gen Zs surveyed agree that technology enhances school students’ learning and productivity compared with only 41-42% of respondents from Gen X, Baby Boomers and Builders. 40% of Gen Zs agree that technology is detrimental to school students today but only 25.19% of builders agree.
- http://www.oecd.org/document/57/0,3746,en_33873108_33844437_43833529_1_1_1_1,00.html y Prakash Nair and Jay Litman, Fielding Nair International, United States Sinarmas World Academy in Indonesia offers a combination of flexible spaces to allow for the different ways in which children learn. Diverse learning modalities The design of Sinarmas World Academy utilises modern research which shows that learning is not linear and uni-dimensional, but holistic and multi-faceted; in other words, children learn differently, using different learning strategies, or modalities, and at different speeds. The modalities can range from group lecturing, one-on-one learning with the teacher, independent study and peer tutoring, to project-based learning, performance- and music-based learning and seminar-style learning. Each way of learning requires a different sort of environment. The traditional classroom comes up short against these diverse learning modalities because it is set up primarily for group lecturing.
- In 2014 Nivea was one of those brands, with their award winning mobile campaign – Nivea Sun Kids, The Protection Ad. The main goal was to win attract new customers to their Nivea Sun Kids product. To do this, Nivea wanted to reinforce the idea of protection. Instead of focusing on the sunscreen to fortify their message, however, they tweaked their lens to gain a broader perspective on their product. In doing so, they realised that when at the beach, parents’ concern reaches beyond merely wanting to protect their children from the scorching sun. What else they need to do is protect their children from getting lost. Inside the ad is a detachable protector strip, something like an adjustable bracelet. The bracelet can then be strapped around a child’s arm. When the parent downloads Nivea’s app, which prompts the parent to identify the bracelet with a numbered code, the parent can set the parameters to which his or her child is allowed to travel. If the child breaches that distance the app starts beeping, alerting the parents of their child’s misadventures. Now that’s some innovative mobile thinking. The success of the campaign speaks for itself. It was featured in ten press articles and 40 digital ones. It’s won awards, caused a stir, and even become a sort of desired fashion accessory. According to this article, Nivea still receives requests for it today. It’s clear to see why this campaign was so successful. The answer is simply because it doesn’t feel like marketing. It feels more like a useful gift that a concerned company is offering its adored target consumer. It’s creative, it’s fun, and it doesn’t reek of maligned corporate intentions. It’s a way of saying Thank you, customers… but remember, we’re still here, and you NEED our products. They key to take away from this message is that you have to know your customers. The reason Nivea’s lateral thinking in this case worked so well is because that style of thinking was applied to what they know about their customers. Protection is the name of the game. Sure. But what what Nivea did was look beyond what their product can offer, and instead at what their target market might additionally need.
- Funding Funding Teacher-pay Teacher-pay Back-to-basics Back-to-basics Funding Respectful-relationships Recruiting&retaining Entertainment-vs-education Back-to-basics Classroom-size Technology Teacher-training Higher-pay Limited-funds Funding Funding Student-behaviour Technology Student-behaviour Back-to-basics
- Funding Funding Teacher-pay Teacher-pay Back-to-basics Back-to-basics Funding Respectful-relationships Recruiting&retaining Entertainment-vs-education Back-to-basics Classroom-size Technology Teacher-training Higher-pay Limited-funds Funding Funding Student-behaviour Technology Student-behaviour Back-to-basics