Business

1. Public Relations VS. Advertising VS. Marketing
BY:
Candace H. Bastien

2. Definition of Marketing:
The action or business of promoting and selling
products or services, including market research
and advertising.

3. Definition of Advertising:
The activity or profession of producing advertisements
for commercial products or services.

4. Definition of Public Relations:
The professional maintenance of a favorable public
image by a company or other organization or a famous
person.

5. Public Relation Goals:
To make people aware of what your
company is, why it is, and how it is

6. Marketing Goals:
Letting you know that the company is here
gaining loyalty, and garnering revenue and
word about the company

7. Advertising Goals:
Making sure the consumer knows what your
product is, and why they should have it.

8. Differences and similarities:
Advertising is service to consumer based
and has an external foundation
Marketing goes for the people “more likely” to
purchase said product
Public Relations goes out to the masses and
engages their audience personally

9. Similarities and differences cont.
Marketing is working to increase brand by
generating a high value towards product
by maintaining the demand
Advertising sells the goods while
managing the brand
Public Relations takes care of the loyalty
between the consumer and the brand

10. Amazon
What started out as an ordering company, it
has now expanded into your one stop shop for
everything you need appealing to all
audiences everywhere being one of the largest
online retailers in the world