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Cantaloupe TV - Indy Event on 4/17/14
- 2. Jon DiGregory Let’s spend some quality time together
- 3. WRITE BIG LIKE THIS Sticky Side Down & At The Top!
- 4. My brother can do really cool “wheelies” on his motorcycle!
- 5. My brother can do really cool “wheelies” on his motorcycle! ! My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend. ! Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellie's eye since Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him. Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellie's eye since ! Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him.
- 6. My brother can do really cool “wheelies” on his motorcycle! ! My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend. ! Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellie's eye since Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him. Dad was showing off on his motor cycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellie's eye since. !
- 10. My brother can do really cool “wheelies” on his motorcycle! ! My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend. ! Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellie's eye since Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him. Dad was showing off on his motor cycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellie's eye since. !
- 11. Let’s Get Awkward: Find An Emotional Connection
- 12. What is an Emotional Connection? Heart Data Distribution Personal What is an Emotional Connection?
- 13. Gut Feeling Facts & Data
- 15. Achieving Common Ground = Opening the door to TRUST & BELIEVABILITY! Lesson one: Only trust people who like big butts… ! They cannot lie.
- 16. Trust & Believability = Positive Decision Making Without FEAR, UNCERTAINTY & DOUBT!
- 17. Applying Emotional Connections To Marketing SIMON SINEK’S: Start With Why
- 19. Gut Feeling Facts & Data
- 20. 01. Primary Emotional Connection 02. Secondary Emotional Connection WhyisWhyimportant?Cartbeforethehorse
- 21. 01. Primary Emotional Connection 02. Secondary Emotional Connection Instead… Horsebeforethecart!
- 22. WHAT DO YOU WANT VIDEO TO DO FOR YOU? “I want video to help me____________!”
- 26. PLAN
- 28. A plan for attaching video storytelling to your sales and marketing processes... PLAN
- 30. 01: Fran 02: Dan 03: Claire 04: Bob PLAN Where is your audience? Identifying them by the four stages of your sales cycle
- 31. FOUND INTRODUCE WHY DIGEST TELL ABOUT US CONFIRM PROVE CLIENT STORY BELIEVE REINFORCE BEST PRACTICES Meet Fran Meet Dan Meet Claire Meet Bob CURIOUS ≈I LIKE IT $I’M BUYING $$BUY AGAIN ?AWARE ! The four Personalities of your sales cyclePLAN
- 32. DIGEST TELL ABOUT US CONFIRM PROVE CLIENT STORY BELIEVE REINFORCE BEST PRACTICES 02: Dan 03: Claire 04: Bob ≈I LIKE IT $I’M BUYING $$BUY AGAIN FIND INTRODUCE WHY 01: Fran !AWARE ?UNAWARE The four Personalities of your sales cyclePLAN
- 33. PLAN
- 34. PLAN FRAN: Why Story WHY DO YOU DO WHAT YOU DO?
- 35. DIGEST TELL ABOUT US CONFIRM PROVE CLIENT STORY BELIEVE REINFORCE BEST PRACTICES 02: Dan 03: Claire 04: Bob ≈I LIKE IT $I’M BUYING $$BUY AGAIN FIND INTRODUCE WHY 01: Fran !AWARE ?UNAWARE The four Personalities of your sales cyclePLAN
- 37. DAN: About Us Story WHAT NEEDS TO BE SUPER CLEAR? PLAN
- 38. DIGEST TELL ABOUT US CONFIRM PROVE CLIENT STORY BELIEVE REINFORCE BEST PRACTICES 02: Dan 03: Claire 04: Bob ≈I LIKE IT $I’M BUYING $$BUY AGAIN FIND INTRODUCE WHY 01: Fran !AWARE ?UNAWARE The four Personalities of your sales cyclePLAN
- 40. CLAIRE: Client Story WHAT DO YOU DO BEST? PLAN
- 41. DIGEST TELL ABOUT US CONFIRM PROVE CLIENT STORY BELIEVE REINFORCE BEST PRACTICES 02: Dan 03: Claire 04: Bob ≈I LIKE IT $I’M BUYING $$BUY AGAIN FIND INTRODUCE WHY 01: Fran !AWARE ?UNAWARE The four Personalities of your sales cyclePLAN
- 43. BOB: Best Practices Story WHAT NEW THINGS ARE YOU EXCITED ABOUT? PLAN
- 45. Where is the ROI? Without A Story - $1.49
- 46. With A Story How much is it worth now? $??.??
- 47. $1.49 > $197.50!
- 48. What is the ROI of your Mother?
- 50. Can you describe your emotional connection? PLAN
- 52. No recipe for the One Hit Wonder
- 53. How many views?
- 54. ✆ PLAN
- 55. ✆ $ PLAN
- 56. ✆ $ 4 weeks PLAN
- 60. ✆ $ 4 weeks ✔ ▶ ▶ ▶ ▶ 18 mn PLAN
- 61. ✆ $ 4 weeks ✔ x ▶ ▶ ▶ ▶ 18 mn PLAN
- 62. ✆ $ 4 weeks ✔ x ▶ ▶ ▶ ▶ 18 mn PLAN
- 63. ✆ $ 4 weeks ✔ 4 x ▶ ▶ ▶ ▶ 18 mn PLAN
- 64. ✆ $ 4 weeks ✔ 4 x ▶ ▶ ▶ ▶ 18 mn PLAN
- 65. Email Clicks WITH Embedded video Email Clicks WITHOUT Embedded video PLAN
- 66. CONGRATULATIONS! You now know there are over 79 million people dumber than you... 79,405,003 PLAN
- 68. PLAN How much you got? Please provide a budget
- 69. Think Phone Bill! What can you spend monthly? PLAN
- 74. PRODUCE We actually CAN handle the truth
- 75. Authentic is real… Real = trust and believability PRODUCE
- 78. Story is the fastest way to achieve Common Ground PRODUCE
- 81. What makes a Story? Question Journey Reflection Reward Story ? What makes a good story? PRODUCE
- 94. PRESENT
- 95. PRESENT
- 97. Getting permission to interrupt! ! {SALES VIDEOS ! {MARKETING VIDEOS FOUND INTRODUCE WHY TOUCH DIGEST TELL ABOUT US CONFIRM PROVE CLIENT STORY BELIEVE REINFORCE BEST PRACTICES Meet Fran Meet Trigger ONGOING Meet Dan Meet Claire Meet Bob CURIOUS ≈I LIKE IT $I’M BUYING $$BUY AGAIN ?AWARE CAREDON’T CARE ! Audience Shift PRESENT AUDIENCE SHIFT
- 98. Getting permission to interrupt! ! {SALES VIDEOS ! {MARKETING VIDEOS FOUND INTRODUCE WHY TOUCH DIGEST TELL ABOUT US CONFIRM PROVE CLIENT STORY BELIEVE REINFORCE BEST PRACTICES Meet Fran Meet Trigger ONGOING Meet Dan Meet Claire Meet Bob CURIOUS ≈I LIKE IT $I’M BUYING $$BUY AGAIN ?AWARE CAREDON’T CARE ! Audience Shift PRESENT
- 99. ! {THE ADS ! {THE ARTICLES FOUND TOUCH DIGEST CONFIRM B RE Meet Fran Meet Trigger O Meet Dan Meet Claire M CURIOUS ≈I LIKE IT $I’M BUYING ?AWARE CAREDON’T CARE ! Audience Shift PRESENT
- 100. PRESENT
- 101. Everyone Has A Blurry Space
- 103. Who gets your permission to keep interrupting? To work... it can’t be about you. So get over it! PRESENT
- 104. ! ROADMAP WORKSHOP Basic Story.Book Framework ! WITH CHIP MCLEAN